# Real Estate search demand in Portland THE SEARCH LEDGER · PORTLAND, OREGON · REAL ESTATE Every month Portland types 73,880 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/portland/real-estate#colophon) 143 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026 73,880 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026 $204K MONTHLY AD VALUE Source: volume × CPC, computed $2.53 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026 ## When Portland searches for real estate Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in AUG and lowest in DEC. Search interest by month, indexed 0 to 100: January 88, February 77, March 92, April 89, May 89, June 88, July 89, August 100, September 89, October 80, November 72, December 71. Source: [Google Trends](https://trends.google.com/) relative interest for the Real Estate category in Portland — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Portland pays per click for real estate The 20 highest-volume of 143 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“realtor near me”** at $18.81. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | apartments near me | 33,100 | $3.08 | 41 | transactional | | 2 | apartments portland | 9,900 | $3.02 | 13 | commercial | | 3 | homes for sale pdx | 6,600 | $1.50 | | transactional | | 4 | homes for sale near me | 3,600 | $1.14 | 63 | transactional | | 5 | homes for sale oregon city or | 2,900 | $0.81 | 0 | transactional | | 6 | realtor com portland | 1,600 | $0.87 | 28 | commercial | | 7 | homes for sale portland | 1,600 | $1.63 | 28 | transactional | | 8 | apartments in tualatin or | 1,300 | $2.88 | 0 | commercial | | 9 | pdx real estate | 1,000 | $1.84 | | informational | | 10 | mobile homes for sale portland | 880 | $1.82 | 0 | transactional | | 11 | tualatin meadows apartments tualatin or | 720 | $1.88 | 0 | commercial | | 12 | portland homes for sale oregon | 720 | $1.15 | 28 | transactional | | 13 | realtor near me | 720 | $18.81 | 65 | transactional | | 14 | pdx realtors | 590 | $9.01 | 28 | commercial | | 15 | realtor portland | 590 | $9.01 | 29 | commercial | | 16 | apartments for rent tualatin or | 390 | $3.04 | | transactional | | 17 | real estate broker portland | 390 | $7.34 | | informational | | 18 | homes for sale se portland | 390 | $1.21 | 1 | transactional | | 19 | zillow homes for sale portland | 390 | $1.55 | 0 | transactional | | 20 | oregon city or real estate | 320 | $0.52 | | informational | Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Portland real estate results Live position tracking for the tracked keyword in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. apartments near me 33,100/mo · $3.08 CPC · difficulty 41 MAP PACK - 1 Essex House Apartments 4.5★ 110 - 2 Collective on 4th 4.1★ 377 - 3 Hollis 4.9★ 173 ORGANIC TOP 5 - 1 apartments.com - 2 zillow.com - 3 redfin.com - 4 portland-apartment-living.com - 5 yelp.com Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The real estate businesses competing in Portland The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Collective on 4th | 4.1 ★ | 377 | Apartment complex | YES | | #2 | Vue Apartments | 3.4 ★ | 344 | Apartment complex | YES | | #3 | Harrison Tower | 4.7 ★ | 310 | Apartment complex | YES | | #4 | Osprey Apartments | 4.5 ★ | 252 | Apartment rental agency | YES | | #5 | Arrive University Park | 3.9 ★ | 205 | Apartment complex | YES | | #6 | Hollis | 4.9 ★ | 173 | Apartment complex | YES | | #7 | Ladd | 3.8 ★ | 171 | Apartment complex | YES | | #8 | The Parker | 4.6 ★ | 151 | Apartment rental agency | YES | | #9 | MW8 Apartments | 4 ★ | 145 | Apartment building | YES | | #10 | ART Tower | 4.5 ★ | 132 | Apartment rental agency | YES | | #11 | The Residences at 11W | 4.6 ★ | 131 | Apartment complex | YES | | #12 | Block 17 | 4 ★ | 128 | Apartment complex | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## Real Estate brands Portland searches by name Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for. cambridge real estate portland 320/mo apex real estate portland 170/mo works real estate portland 170/mo happy valley or real estate 110/mo move real estate portland 70/mo 97215 real estate 20/mo portland works real estate 20/mo 97209 real estate 10/mo Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Brand searches identified from the tracked keyword set. ## What Portland asks about real estate People Also Ask questions collected verbatim from Portland real estate results — the literal wording Google is already surfacing. What is the cheapest rent for an apartment? What credit score is needed for an apartment? Which area is the cheapest to rent? What's the average rent in Portland? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Real estate SEO](https://seobandwagon.com/real-estate-seo) ## More Portland search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 2.5M searches/mo](https://seobandwagon.com/local-seo/portland/food-dining)[Entertainment · 126K searches/mo](https://seobandwagon.com/local-seo/portland/entertainment)[Health & Wellness · 122K searches/mo](https://seobandwagon.com/local-seo/portland/health-wellness)[Home Services · 76K searches/mo](https://seobandwagon.com/local-seo/portland/home-services)[Legal · 15K searches/mo](https://seobandwagon.com/local-seo/portland/legal) REAL ESTATE IN OTHER METROS [Nashville](https://seobandwagon.com/local-seo/nashville/real-estate) [← All Portland market data](https://seobandwagon.com/local-seo/portland) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Portland, Oregon · Real Estate · 143 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 143 real estate keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact). --- Canonical page: https://seobandwagon.com/local-seo/portland/real-estate Every metro: https://seobandwagon.com/local-seo#cities Data reuse license: https://seobandwagon.com/data-license Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api