# Who gets found in Providence?

Aug 30 → Sep 8 3 page-one leaders changed hands 21 new pages in the top 5

THE SEARCH LEDGER · PROVIDENCE EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Providence types 312,900 searches looking for a local business, and advertisers pay $455.1K chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/providence#methodology)

312,900

SEARCHES IN PLAY / MO

$455.1K

AD-EQUIV. VALUE / MO

999

LISTINGS TRACKED

1,224

KEYWORDS TRACKED

Providence searches 637,070 times a month in total. The other 324,170 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Providence city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Providence city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Providence asks Google for in an average month.

312,900

searches in an average month across the 585 keywords where a local business can actually be chosen — roughly **10,000 searches a day** for something, or someone, in Providence.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 49% of everything Providence searches.

Waffle chart of monthly search demand by vertical: Food & Dining 73 percent, Attractions 9 percent, Other 6 percent, Shopping 4 percent, Hotels & Lodging 3 percent, Health & Wellness 2 percent, Personal Care 2 percent, Travel & Transit 1 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Providence city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 73% Attractions 9% Other 6% Shopping 4% Hotels & Lodging 3% Health & Wellness 2% Personal Care 2% Travel & Transit 1%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **73% of the addressable demand** in Providence, against 9% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Providence city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 41 | 45 | 60 | 75 | 83 | 91 | 98 | 100 | 76 | 79 | 68 | 52 |
| Hotels & Lodging | 57 | 59 | 65 | 71 | 86 | 83 | 93 | 100 | 78 | 84 | 63 | 59 |
| Food & Dining | 73 | 71 | 83 | 83 | 93 | 89 | 99 | 100 | 88 | 98 | 84 | 74 |
| Shopping | 63 | 59 | 66 | 75 | 78 | 86 | 100 | 87 | 86 | 90 | 80 | 83 |
| Health & Wellness | 98 | 81 | 91 | 97 | 87 | 85 | 89 | 100 | 99 | 100 | 81 | 86 |
| Entertainment | 66 | 52 | 68 | 68 | 79 | 86 | 70 | 100 | 96 | 86 | 78 | 73 |
| Real Estate | 81 | 74 | 100 | 94 | 93 | 82 | 84 | 100 | 78 | 84 | 76 | 96 |
| Legal | 32 | 23 | 26 | 22 | 22 | 24 | 27 | 31 | 100 | 34 | 26 | 18 |
| Education | 7 | 7 | 9 | 13 | 13 | 13 | 16 | 16 | 13 | 13 | 11 | 100 |
| Home Services | 80 | 97 | 95 | 78 | 77 | 83 | 84 | 96 | 100 | 100 | 81 | 62 |
| Travel & Transit | 67 | 95 | 100 | 70 | 73 | 76 | 74 | 89 | 72 | 91 | 83 | 70 |
| Professional Services | 100 | 100 | 100 | 38 | 63 | 38 | 38 | 38 | 50 | 38 | 38 | 75 |
| Personal Care | 54 | 53 | 66 | 67 | 74 | 75 | 73 | 100 | 79 | 72 | 65 | 57 |

### Climbing fastest

The steepest risers in Providence over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

providence tourism ▲ 230% BREAKOUT

boutique hotel providence ▲ 216% BREAKOUT

cranston pool ▲ 212% BREAKOUT

providence carnival ▲ 195% TRENDING

national weather service providence ri ▲ 192% TRENDING

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Providence city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Providence — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top.

Federal Hill NEIGHBORHOOD 12,870/mo

17 keywords · $12.2K/mo in ad-equivalent value

Cranston SUBURB 12,170/mo

65 keywords · $11.7K/mo in ad-equivalent value

Warwick SUBURB 6,750/mo

54 keywords · $16.5K/mo in ad-equivalent value

Downtown Providence NEIGHBORHOOD 5,340/mo

17 keywords · $4.6K/mo in ad-equivalent value

Pawtucket SUBURB 4,790/mo

29 keywords · $2.2K/mo in ad-equivalent value

Olneyville NEIGHBORHOOD 2,440/mo

4 keywords · $1.9K/mo in ad-equivalent value

Hope NEIGHBORHOOD 2,080/mo

5 keywords · $732/mo in ad-equivalent value

Elmwood NEIGHBORHOOD 1,910/mo

2 keywords · $3.4K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Providence city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Federal Hill** alone carries 12,870 searches a month across 17 keywords, worth $12.2K a month at Google's posted prices. If your pages only ever say "Providence", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Providence.

"PROVIDENCE CRIMINAL DEFENSE LAWYER" · COST OF ONE AD CLICK

$419.45

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Providence right now.

### Every keyword has a price tag

The 1,071 of 1,224 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 1071 tracked keywords by cost per click, log scale. Cheapest: 02906 real estate at $0.01. Most expensive: providence criminal defense lawyer at $419.45.

### The price board

The 1,071 of 1,224 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | providence criminal defense lawyer · LEGAL | $419.45 | 50 | $21.0K | — |
| 2 | personal injury lawyer near me · LEGAL | $289.30 | 170 | $49.2K | — |
| 3 | emergency plumber near me · HOME SERVICES | $113.38 | 50 | $5.7K | — |
| 4 | cpa near me · PROFESSIONAL SERVICES | $110.78 | 40 | $4.4K | — |
| 5 | garage door repair near me · HOME SERVICES | $109.82 | 20 | $2.2K | — |
| 6 | healthy food delivery providence · HEALTH & WELLNESS | $48.77 | 10 | $488 | — |
| 7 | plumber near me · HOME SERVICES | $47.75 | 320 | $15.3K | — |
| 8 | 24 hour locksmith providence ri · HOME SERVICES | $45.98 | 10 | $460 | — |
| 9 | providence roofing · HOME SERVICES | $44.10 | 10 | $441 | — |
| 10 | sports massage providence · OTHER | $39.53 | 20 | $791 | — |
| 11 | hvac repair near me · HOME SERVICES | $36.49 | 20 | $730 | — |
| 12 | pest control near me · HOME SERVICES | $35.64 | 90 | $3.2K | — |
| 13 | providence flooring · OTHER | $31.18 | 10 | $312 | — |
| 14 | cheap storage units providence ri · OTHER | $31.13 | 20 | $623 | — |
| 15 | providence lawyer · LEGAL | $29.14 | 90 | $2.6K | — |
| 16 | all my sons moving and storage providence reviews · OTHER | $26.91 | 50 | $1.3K | — |
| 17 | moving help providence ri · OTHER | $26.12 | 10 | $261 | — |
| 18 | cintas pawtucket ri · OTHER | $25.49 | 10 | $255 | — |
| 19 | electrician near me · HOME SERVICES | $24.94 | 170 | $4.2K | — |
| 20 | plumbers providence ri · HOME SERVICES | $24.80 | 50 | $1.2K | — |
| 21 | ri eye care · OTHER | $24.62 | 30 | $739 | — |
| 22 | realtor near me · REAL ESTATE | $23.79 | 30 | $714 | — |
| 23 | providence junk removal · OTHER | $22.62 | 10 | $226 | — |
| 24 | junk removal providence · OTHER | $22.57 | 70 | $1.6K | — |
| 25 | providence movers · OTHER | $21.83 | 260 | $5.7K | — |
| 26 | subway downtown providence · TRAVEL & TRANSIT | $21.56 | 10 | $216 | — |
| 27 | refrigerator repair providence ri · OTHER | $21.12 | 10 | $211 | — |
| 28 | cheap movers providence ri · OTHER | $20.97 | 10 | $210 | — |
| 29 | licensed optometrist · HEALTH & WELLNESS | $20.75 | 10 | $208 | — |
| 30 | storage near providence ri · OTHER | $20.50 | 10 | $205 | — |
| 31 | providence storage · OTHER | $20.34 | 320 | $6.5K | — |
| 32 | tmobile warwick ri · OTHER | $19.70 | 40 | $788 | — |
| 33 | providence optometrist · HEALTH & WELLNESS | $19.61 | 90 | $1.8K | — |
| 34 | providence house cleaning service · HOME SERVICES | $19.38 | 30 | $581 | — |
| 35 | local movers providence ri · OTHER | $18.68 | 10 | $187 | — |
| 36 | animal shelters cranston ri · OTHER | $17.65 | 10 | $177 | — |
| 37 | accountant providence ri · PROFESSIONAL SERVICES | $17.22 | 10 | $172 | — |
| 38 | car locksmith providence ri · HOME SERVICES | $17.17 | 10 | $172 | — |
| 39 | realtor pawtucket ri · REAL ESTATE | $16.77 | 10 | $168 | — |
| 40 | providence river animal hospital reviews · HEALTH & WELLNESS | $16.25 | 20 | $325 | — |
| 41 | romas providence · OTHER | $14.83 | 320 | $4.7K | — |
| 42 | california taco providence ri · FOOD & DINING | $13.75 | 20 | $275 | — |
| 43 | extended stay america premier suites providence e providence · OTHER | $13.51 | 10 | $135 | — |
| 44 | big sisters cranston · OTHER | $13.19 | 40 | $528 | — |
| 45 | eye dr that takes vsp · OTHER | $13.19 | 10 | $132 | — |
| 46 | providence pest control · HOME SERVICES | $13.17 | 50 | $659 | — |
| 47 | physician taking new patients near me · HEALTH & WELLNESS | $12.99 | 10 | $130 | — |
| 48 | tree service near me · OTHER | $12.73 | 90 | $1.1K | — |
| 49 | city of providence trash removal · OTHER | $12.63 | 20 | $253 | — |
| 50 | eye dr providence · OTHER | $12.19 | 210 | $2.6K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Providence city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $419 a click?

The businesses bidding here keep bidding. Here's the math that makes a $419 click rational, using legal industry benchmarks.

100 clicks bought −$41,945

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 1.8× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

providence criminal defense lawyer

~$25,000 case fee (benchmark) · $419.45/click

59 clicks

emergency plumber near me

~$9,500 job value (benchmark) · $113.38/click

83 clicks

realtor near me

~$9,000 commission (benchmark) · $23.79/click

378 clicks

providence ri weather today

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Providence city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Food & Dining $216,000/mo

Legal $73,000/mo

Home Services $44,000/mo

Health & Wellness $33,000/mo

Other $25,000/mo

Hotels & Lodging $24,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Providence's front page, who's climbing, who's slipping — and where the seats are still empty.

30%

of Providence's tracked page-one slots are held by one of the 40 national directories we name — attorneys.superlawyers.com, www.justia.com, www.tripadvisor.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 70% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 30 of 100 tracked page-one slots held by one of 40 named national directories, 70 by everything else.

out-of-town directories · 30 everything else · 70

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Providence coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "vasilios pizza providence"

Page-one position, last pull vs. this one: **www.facebook.com moved ▲ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for vasilios pizza providence between Aug 30 and Sep 8: www.facebook.com moved from position 9 → 3.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 12

Bacaro

map rank for "italian restaurant"

#18 → #6

▲ 10

Camille's

map rank for "italian restaurant"

#15 → #5

▼ 6

bottarolaw.com

car accident attorney providence

#1 → #7

▲ 5

www.saveur.com

restaurants near me

#9 → #4

NEW

www.goprovidence.com

restaurants near me · new to page one

— → #1

NEW

www.tapinjury.com

car accident attorney providence · new to page one

— → #1

▲ 42

Fogo de Chão Brazilian Steakhouse

reviews

4,366 → 4,408

▲ 35

Apple Cinemas Providence Place IMAX

reviews

3,239 → 3,274

▲ 9

ARG Locks

map rank for "locksmith"

#14 → #5

▲ 8

Debbie's

map rank for "restaurant"

#14 → #6

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

74,000 searches/mo

www.goprovidence.com LOCAL

providence risd museum

14,800 searches/mo

risdmuseum.org OPEN RACE

grocery store near me

8,100 searches/mo

www.yelp.com AGGREGATOR

green state airport

3,600 searches/mo

flyri.com OPEN RACE

vasilios pizza providence

3,600 searches/mo

www.vasiliospizza.com OPEN RACE

hotels in prov

2,900 searches/mo

www.thebeatrice.com OPEN RACE

NO MAP PACK

**8 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/providence#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 90%

Map pack 62%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Providence coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **90%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

STP Plumbing

Top-rated of 96 tracked Plumber

Rating 5.0 ★ (cat. median 4.8)

Reviews 605 (median 45)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Providence city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 13.4× the category's median review count. The playbook is public.

### Ranking with no website

Of the 999 businesses we track in Providence's map results, **147** have no website at all — 15% of the field, showing up on reputation alone.

147

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,056 reviews** and a 4.5 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Providence city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

36 businesses hold the 39 pack seats across the 13 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Sureflow Rooter Service And Drain Cleaning

4.8 ★ · 82 reviews

2 SEATS

#2

Gemma Law Associates, INC

4.9 ★ · 529 reviews

2 SEATS

#2

F.G. Lees & Son, Inc.

4.6 ★ · 79 reviews

2 SEATS

#1

Paolucci Family Dentists

4.9 ★ · 1,400 reviews

1 SEAT

#1

Rogue Island Local Kitchen & Bar

4.5 ★ · 1,200 reviews

1 SEAT

#1

Orabona Law Offices, P.C.

5.0 ★ · 818 reviews

1 SEAT

#1

Powerhouse Junk Removal RI/MA

5.0 ★ · 446 reviews

1 SEAT

#1

Law Offices of Ronald J. Resmini, Accident & Injury Lawyers, Ltd.

5.0 ★ · 356 reviews

1 SEAT

A DIFFERENT POOL

**25 of the 36 businesses holding these seats never appear in the category rosters we pull for Providence.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 13 tracked keywords anchored on the Providence metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 999 businesses we track in Providence's map results, **130** are ranking on a listing no owner has claimed — 13% of the field, with nobody able to edit the hours, the category or the photos.

130

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **3,183 reviews** and a 4.8 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Providence city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Providence — each line from a named source, and absent where we have none.

189K

PEOPLE

Median age 32.1. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$248,900

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,098

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Providence city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Providence vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | PROVIDENCE | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $55,787 a year | $69,021 | −19% |
| Median home value | $248,900 | $244,900 | +2% |
| Median gross rent | $1,098 a month | $1,163 | −6% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Providence city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 79 upcoming events Tom Papa · The VETS

79 upcoming tracked events, led by Tom Papa at The VETS.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Providence edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

313K

SEARCHES IN PLAY / MO

$419

PRICIEST CLICK

30%

PAGE ONE DIRECTORY SHARE

8 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/providence#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

8 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 41 MI Boston, MA 2,538,560 searches/mo · 1,108 listings](https://seobandwagon.com/local-seo/boston) [NEAREST · 65 MI Hartford, CT 203,110 searches/mo · 998 listings](https://seobandwagon.com/local-seo/hartford) [NEAREST · 155 MI New York, NY 32,196,000 searches/mo · 1,294 listings](https://seobandwagon.com/local-seo/new-york) [CLOSEST LOOKALIKE Cleveland, OH 1,130,590 searches/mo · 1,043 listings](https://seobandwagon.com/local-seo/cleveland)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 244K/mo](https://seobandwagon.com/local-seo/providence/food-dining) [ENTERTAINMENT 3K/mo](https://seobandwagon.com/local-seo/providence/entertainment) [HOME SERVICES 2K/mo](https://seobandwagon.com/local-seo/providence/home-services)

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Canonical page: https://seobandwagon.com/local-seo/providence
Every metro: https://seobandwagon.com/local-seo#cities
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