# Health & Wellness search demand in Raleigh-Durham

THE SEARCH LEDGER · RALEIGH-DURHAM, NORTH CAROLINA · HEALTH & WELLNESS

Every month Raleigh-Durham types 253,090 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/raleigh-durham/health-wellness#colophon)

206

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026

253,090

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026

$1.3M

MONTHLY AD VALUE

Source: volume × CPC, computed

$10.04

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026

## When Raleigh-Durham searches for health & wellness

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in AUG and lowest in FEB.

Search interest by month, indexed 0 to 100: January 96, February 84, March 98, April 88, May 86, June 86, July 88, August 100, September 98, October 95, November 88, December 98.

Source: [Google Trends](https://trends.google.com/) relative interest for the Health & Wellness category in Raleigh-Durham — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Raleigh-Durham pays per click for health & wellness

The 20 highest-volume of 206 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“raleigh dentist”** at $19.02.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | urgent care near me | 60,500 | $2.78 | 19 | transactional |
| 2 | unc rex hospital | 33,100 | $2.72 | | branded |
| 3 | duke university hospital | 27,100 | $1.23 | | branded |
| 4 | dentist near me | 22,200 | $12.83 | 49 | transactional |
| 5 | wakemed | 18,100 | $0.61 | | branded |
| 6 | duke health | 9,900 | $1.18 | | branded |
| 7 | dermatologist near me | 8,100 | $3.92 | 28 | transactional |
| 8 | eye doctor near me | 8,100 | $6.67 | 37 | transactional |
| 9 | chiropractor near me | 6,600 | $8.44 | 9 | transactional |
| 10 | unc health | 5,400 | $7.01 | | branded |
| 11 | veterinarian near me | 5,400 | $8.76 | 25 | transactional |
| 12 | raleigh dentist | 4,400 | $19.02 | 21 | commercial |
| 13 | o2 dental group of raleigh | 1,900 | $10.52 | | branded |
| 14 | quail corners veterinary raleigh | 1,900 | $1.42 | | branded |
| 15 | dentist durham nc | 1,900 | $10.39 | 8 | commercial |
| 16 | carefirst animal hospital raleigh | 1,600 | $8.87 | | branded |
| 17 | leesville animal hospital raleigh | 1,600 | $5.08 | | branded |
| 18 | raleigh community animal hospital raleigh nc | 1,600 | $6.74 | | branded |
| 19 | eye doctor raleigh | 1,600 | $10.70 | 13 | commercial |
| 20 | family dermatology raleigh | 1,600 | $2.06 | | branded |

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Who owns the Raleigh-Durham health & wellness results

Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

dentist near me

22,200/mo · $12.83 CPC · difficulty 49

MAP PACK

-   1 Loren Dentistry 4.8★ 751
-   2 Smiles at Glenwood 4.9★ 496
-   3 Carolina Dental Arts of Glenwood South 4.8★ 291

ORGANIC TOP 5

-   1 deltadental.com
-   2 northhillsdds.com LOCAL
-   3 nightanddaydental.com LOCAL
-   4 carolinasdentist.com LOCAL
-   5 villagedentalraleigh.com LOCAL

urgent care near me

60,500/mo · $2.78 CPC · difficulty 19

MAP PACK

-   1 WakeMed Urgent Care - Oberlin 3.3★ 201
-   2 FastMed Urgent Care Raleigh Downtown 4.7★ 189
-   3 AFC Urgent Care Raleigh Midtown 4.7★ 1,900

ORGANIC TOP 5

-   1 unchealth.org LOCAL
-   2 fastmed.com LOCAL
-   3 afcurgentcare.com LOCAL
-   4 rexhealth.com
-   5 wakemed.org LOCAL

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The health & wellness businesses competing in Raleigh-Durham

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | AFC Urgent Care Fuquay-Varina | 4.9 ★ | 4,589 | Urgent care center | YES |
| #2 | AFC Urgent Care Wendell | 4.9 ★ | 2,879 | Urgent care center | YES |
| #3 | Raleigh Orthopaedic Urgent Care | 4.9 ★ | 2,460 | Urgent care center | YES |
| #4 | Village Dental - North Raleigh | 4.8 ★ | 1,939 | Dentist | YES |
| #5 | AFC Urgent Care Raleigh Midtown | 4.7 ★ | 1,928 | Urgent care center | YES |
| #6 | Night & Day Dental | 4.2 ★ | 1,869 | Dentist | YES |
| #7 | Concentra Urgent Care | 3.9 ★ | 1,794 | Occupational health service | YES |
| #8 | Village Dental - Olde Raleigh | 4.7 ★ | 1,781 | Dentist | YES |
| #9 | Wake Veterinary Medical Center | 4.6 ★ | 1,680 | Animal hospital | YES |
| #10 | FastMed Urgent Care | 4.5 ★ | 1,667 | Urgent care center | YES |
| #11 | Lane & Associates Family Dentistry - Raleigh Wake Forest Road | 4.8 ★ | 1,644 | Dentist | YES |
| #12 | Russo Dentistry | 4.9 ★ | 1,613 | Dentist | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Health & Wellness brands Raleigh-Durham searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

unc 33,100/mo

duke 27,100/mo

wakemed 18,100/mo

duke 9,900/mo

unc 5,400/mo

o2 dental group of raleigh 1,900/mo

quail corners veterinary raleigh 1,900/mo

carefirst animal hospital raleigh 1,600/mo

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Raleigh-Durham asks about health & wellness

People Also Ask questions collected verbatim from Raleigh-Durham health & wellness results — the literal wording Google is already surfacing.

What is the average cost to see a dentist?

How do I fix my teeth if I don't have money?

What is the 2 year rule for dentists?

How much to remove a tooth at the dentist?

Should I go to urgent care for flu?

What symptoms should you go to urgent care for?

Is it cheaper to go to urgent care or doctor?

Can urgent care treat knee pain?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Healthcare SEO](https://seobandwagon.com/healthcare-seo) [Dental SEO](https://seobandwagon.com/dental-seo)

## More Raleigh-Durham search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 2.2M searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/food-dining)[Entertainment · 260K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/entertainment)[Real Estate · 90K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/real-estate)[Home Services · 78K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/home-services)[Legal · 18K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/legal)

HEALTH & WELLNESS IN OTHER METROS

[Charlotte](https://seobandwagon.com/local-seo/charlotte/health-wellness) [Charleston](https://seobandwagon.com/local-seo/charleston/health-wellness) [San Diego](https://seobandwagon.com/local-seo/san-diego/health-wellness)

[← All Raleigh-Durham market data](https://seobandwagon.com/local-seo/raleigh-durham) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Raleigh-Durham, North Carolina · Health & Wellness · 206 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 206 health & wellness keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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