# Home Services search demand in Raleigh-Durham

THE SEARCH LEDGER · RALEIGH-DURHAM, NORTH CAROLINA · HOME SERVICES

Every month Raleigh-Durham types 78,150 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/raleigh-durham/home-services#colophon)

250

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026

78,150

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026

$2.0M

MONTHLY AD VALUE

Source: volume × CPC, computed

$25.69

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026

## When Raleigh-Durham searches for home services

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in OCT and lowest in MAY.

Search interest by month, indexed 0 to 100: January 98, February 91, March 84, April 73, May 63, June 68, July 66, August 80, September 94, October 100, November 99, December 77.

Source: [Google Trends](https://trends.google.com/) relative interest for the Home Services category in Raleigh-Durham — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Raleigh-Durham pays per click for home services

The 20 highest-volume of 250 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“garage door repair near me”** at $59.16.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | locksmith near me | 12,100 | $20.56 | 20 | transactional |
| 2 | plumber near me | 8,100 | $36.32 | 23 | transactional |
| 3 | locksmith raleigh nc | 5,400 | $24.39 | 5 | commercial |
| 4 | electrician near me | 4,400 | $29.85 | 31 | transactional |
| 5 | roofing company raleigh | 2,400 | $14.82 | 18 | commercial |
| 6 | red roof plus raleigh | 1,900 | $2.67 | | branded |
| 7 | garage door repair near me | 1,900 | $59.16 | 9 | transactional |
| 8 | raleigh plumber | 1,600 | $34.63 | 13 | commercial |
| 9 | roofers raleigh nc | 1,600 | $14.27 | 20 | commercial |
| 10 | ac repair near me | 1,600 | $48.59 | 3 | transactional |
| 11 | pest control near me | 1,600 | $35.86 | 40 | transactional |
| 12 | appliance repair near me | 1,600 | $7.31 | 13 | transactional |
| 13 | raleigh locksmith | 1,300 | $16.24 | 8 | commercial |
| 14 | handyman near me | 1,300 | $11.13 | 11 | transactional |
| 15 | landscaping near me | 1,300 | $5.72 | 19 | transactional |
| 16 | raleigh roofing | 1,000 | $15.59 | 4 | commercial |
| 17 | raleigh pest control | 1,000 | $31.16 | 9 | commercial |
| 18 | raleigh roof repair | 1,000 | $56.83 | 8 | commercial |
| 19 | plumber durham nc | 1,000 | $39.33 | 18 | commercial |
| 20 | raleigh electrician | 880 | $26.39 | 3 | commercial |

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Which trades drive Raleigh-Durham home services

All 250 tracked home services keywords in the metro, grouped by the trade each one names — not just the highest-volume rows above. 13 name no single trade and are left out.

| TRADE | KEYWORDS | SEARCHES/MO | | DEAREST CLICK |
| --- | --- | --- | --- | --- |
| Locksmith | 16 | 20,020 | | $51.70 |
| Plumbing | 32 | 12,540 | | $83.09 |
| Roofing | 32 | 10,810 | | $144.66 |
| HVAC | 51 | 7,490 | | $211.17 |
| Electrical | 7 | 6,280 | | $29.85 |
| Pest Control | 26 | 5,100 | | $96.36 |
| Landscaping | 23 | 3,620 | | $43.69 |
| Garage Door | 6 | 3,060 | | $68.67 |
| Handyman | 6 | 2,070 | | $11.13 |
| Appliance Repair | 10 | 1,720 | | $29.38 |
| Remodeling | 11 | 1,260 | | $52.39 |
| Cleaning | 5 | 960 | | $23.61 |
| Pressure Washing | 1 | 880 | | $5.04 |
| Painting | 6 | 710 | | $24.27 |
| Fencing | 3 | 700 | | $16.63 |
| Restoration | 2 | 80 | | $21.39 |

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Trade is read from the keyword text, so a keyword naming no trade is counted in the metro total and omitted here. Volume is the sum across that trade’s keywords; the dearest click is the highest single cost-per-click in it.

## Who owns the Raleigh-Durham home services results

Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

plumber near me

8,100/mo · $36.32 CPC · difficulty 23

MAP PACK

-   1 William Parrish Plumbing 4.9★ 2,000
-   2 Poseidon Plumbing LLC 4.9★ 138
-   3 Crossroads Plumbing and Drain 5★ 48

ORGANIC TOP 5

-   1 yelp.com
-   2 rotorooter.com LOCAL
-   3 reddit.com
-   4 michaelandson.com LOCAL
-   5 thumbtack.com

locksmith near me

12,100/mo · $20.56 CPC · difficulty 20

MAP PACK

-   1 American Security & Lock Inc. 4.8★ 114
-   2 A Carolina Locksmith 4.8★ 257
-   3 Raleigh Locksmith Group 4.7★ 590

ORGANIC TOP 5

-   1 busseslocks.com LOCAL
-   2 yelp.com
-   3 carolinalocksmith.com LOCAL
-   4 popalock.com LOCAL
-   5 marshallslocks.com LOCAL

raleigh garage door repair

880/mo · $46.79 CPC · difficulty 7

MAP PACK

-   1 Precision Garage Door Service of Raleigh 4.9★ 2,400
-   2 Century Garage Door Repair Service 5★ 344
-   3 Freedom Door Company 5★ 582

ORGANIC TOP 5

-   1 reddit.com
-   2 precisiondoortriangle.com
-   3 ohdraleigh.com
-   4 yelp.com
-   5 wayne-dalton.com

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The home services businesses competing in Raleigh-Durham

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Michael & Son Services | 4.8 ★ | 14,260 | Plumber | YES |
| #2 | Air Experts Heating & Cooling | 4.9 ★ | 8,559 | Plumber | YES |
| #3 | Blanton's Air, Plumbing & Electric | 4.9 ★ | 7,286 | Plumber | YES |
| #4 | ARS / Rescue Rooter | 4.5 ★ | 7,231 | Plumber | YES |
| #5 | Service Experts Raleigh | 4.9 ★ | 6,290 | Plumber | YES |
| #6 | Streamline Services Plumbing, HVAC & Electrical | 4.9 ★ | 4,568 | Plumber | YES |
| #7 | Blaze Heating Cooling Electrical Plumbing | 4.8 ★ | 3,427 | Plumber | YES |
| #8 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 3,007 | Plumber | YES |
| #9 | Roto-Rooter Plumbing & Water Cleanup | 4.9 ★ | 2,271 | Plumber | YES |
| #10 | William Parrish Plumbing | 4.9 ★ | 2,021 | Plumber | YES |
| #11 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 2,009 | Plumber | YES |
| #12 | Modern Plumbing and Backflow | 4.6 ★ | 1,918 | Plumber | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Home Services brands Raleigh-Durham searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

red roof plus raleigh 1,900/mo

capital pest raleigh 720/mo

roofwerks raleigh 480/mo

raleigh auto electrical & diagnostics 260/mo

ncsu 10/mo

Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Raleigh-Durham asks about home services

People Also Ask questions collected verbatim from Raleigh-Durham home services results — the literal wording Google is already surfacing.

How much would a plumber charge an hour?

How to tell if a plumber is ripping you off?

Who is the most affordable plumber in Raleigh, NC?

What are the three types of plumbers?

How much should locksmiths charge?

How much do locksmiths cost near me?

Where can I find a cheap locksmith in Raleigh?

How much does a locksmith cost in Raleigh, NC?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Contractor SEO](https://seobandwagon.com/contractor-seo) [Roofing SEO](https://seobandwagon.com/roofing-seo) [HVAC SEO](https://seobandwagon.com/hvac-seo) [Plumber SEO](https://seobandwagon.com/plumber-seo)

## More Raleigh-Durham search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 2.2M searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/food-dining)[Entertainment · 260K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/entertainment)[Health & Wellness · 253K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/health-wellness)[Real Estate · 90K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/real-estate)[Legal · 18K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/legal)

HOME SERVICES IN OTHER METROS

[Charlotte](https://seobandwagon.com/local-seo/charlotte/home-services) [Richmond](https://seobandwagon.com/local-seo/richmond/home-services) [Charleston](https://seobandwagon.com/local-seo/charleston/home-services) [San Diego](https://seobandwagon.com/local-seo/san-diego/home-services)

[← All Raleigh-Durham market data](https://seobandwagon.com/local-seo/raleigh-durham) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Raleigh-Durham, North Carolina · Home Services · 250 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 250 home services keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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