# Legal search demand in Raleigh-Durham THE SEARCH LEDGER · RALEIGH-DURHAM, NORTH CAROLINA · LEGAL Every month Raleigh-Durham types 18,380 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/raleigh-durham/legal#colophon) 84 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026 18,380 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026 $1.4M MONTHLY AD VALUE Source: volume × CPC, computed $37.86 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026 ## When Raleigh-Durham searches for legal Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV. Search interest by month, indexed 0 to 100: January 86, February 96, March 80, April 52, May 45, June 46, July 45, August 55, September 100, October 79, November 39, December 55. Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Raleigh-Durham — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Raleigh-Durham pays per click for legal The 20 highest-volume of 84 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“raleigh workers comp lawyer”** at $234.83. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | personal injury lawyer near me | 5,400 | $155.10 | 59 | transactional | | 2 | raleigh lawyer | 1,300 | $41.43 | 49 | commercial | | 3 | injury lawyer raleigh | 1,300 | $65.78 | 45 | commercial | | 4 | car wreck lawyer raleigh | 880 | $156.40 | | commercial | | 5 | immigration lawyer raleigh | 720 | $9.33 | 6 | commercial | | 6 | employment lawyers raleigh | 720 | $13.74 | 4 | commercial | | 7 | raleigh criminal lawyer | 590 | $28.54 | 39 | commercial | | 8 | real estate lawyer raleigh | 480 | $3.63 | 3 | commercial | | 9 | disability lawyers in raleigh north carolina | 480 | $33.39 | 28 | commercial | | 10 | lawyer near me | 480 | $11.38 | 77 | transactional | | 11 | raleigh law firms | 390 | $28.29 | 14 | commercial | | 12 | estate planning lawyer raleigh | 390 | $6.79 | 7 | commercial | | 13 | attorney durham nc | 390 | $26.86 | 18 | commercial | | 14 | raleigh workers comp lawyer | 320 | $234.83 | | commercial | | 15 | traffic lawyer raleigh | 320 | $21.13 | 1 | commercial | | 16 | medical malpractice lawyer raleigh | 320 | $5.80 | 4 | commercial | | 17 | divorce lawyer near me | 320 | $38.79 | 37 | transactional | | 18 | raleigh tax lawyer | 260 | $35.39 | 5 | commercial | | 19 | estate lawyers raleigh | 260 | $9.07 | 4 | commercial | | 20 | best divorce lawyer raleigh | 210 | $15.79 | 22 | commercial | Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Raleigh-Durham legal results Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. personal injury lawyer near me 5,400/mo · $155.10 CPC · difficulty 59 MAP PACK - 1 Morgan & Morgan 4.8★ 222 - 2 Tatum & Atkinson - Personal Injury & Accident Attorneys 4.7★ 610 - 3 Burton Law Firm - Personal Injury & Car Accident Lawyers 5★ 88 ORGANIC TOP 5 - 1 attorneys.superlawyers.com - 2 whitleylawfirm.com LOCAL - 3 millerlawgroupnc.com LOCAL - 4 lawyernc.com LOCAL - 5 lanierlawgroup.com LOCAL car wreck lawyer raleigh 880/mo · $156.40 CPC MAP PACK - 1 Burton Law Firm - Personal Injury & Car Accident Lawyers 5★ 88 - 2 Paul Robinson Law Personal Injury and Car Accident Lawyers - Raleigh 4.9★ 64 - 3 Tatum & Atkinson - Personal Injury & Accident Attorneys 4.7★ 610 ORGANIC TOP 5 - 1 919law.com - 2 bencrump.com - 3 whitleylawfirm.com LOCAL - 4 attorneys.superlawyers.com - 5 riccilawnc.com LOCAL raleigh workers comp lawyer 320/mo · $234.83 CPC MAP PACK - 1 Bowman Law PLLC | Workers' Compensation Attorneys | Raleigh, NC 5★ 19 - 2 Morgan & Morgan 4.8★ 222 - 3 Law Offices of James Scott Farrin 4.9★ 1,200 ORGANIC TOP 5 - 1 attorneys.superlawyers.com - 2 carolinacompensation.com - 3 lawyernc.com LOCAL - 4 brentadams.com LOCAL - 5 whitleylawfirm.com LOCAL Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The legal businesses competing in Raleigh-Durham The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Cotten Law Firm, PLLC | 5 ★ | 3,924 | Criminal justice attorney | YES | | #2 | Law Offices of James Scott Farrin | 4.9 ★ | 1,174 | Personal injury attorney | YES | | #3 | Brent Adams & Associates | 4.9 ★ | 879 | Personal injury attorney | YES | | #4 | Riddle & Riddle Injury Lawyers Raleigh | 4.9 ★ | 797 | Personal injury attorney | YES | | #5 | Whitley Law Firm Injury Lawyers | 4.7 ★ | 620 | Personal injury attorney | YES | | #6 | Tatum & Atkinson - Personal Injury & Accident Attorneys | 4.7 ★ | 610 | Personal injury attorney | YES | | #7 | O'Malley Tunstall PC | 4.8 ★ | 378 | Personal injury attorney | YES | | #8 | Hardison & Cochran - Injury & Workers Comp Lawyers | 4.6 ★ | 366 | Personal injury attorney | YES | | #9 | Ricci Law Firm Injury Lawyers | 4.8 ★ | 337 | Personal injury attorney | YES | | #10 | Marcari, Russotto, Spencer & Balaban | 4.4 ★ | 322 | Personal injury attorney | YES | | #11 | Kurtz & Blum, PLLC | 4.7 ★ | 281 | Law firm | YES | | #12 | Law Offices of Anna Smith Felts, PLLC | 5 ★ | 241 | Attorney | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## What Raleigh-Durham asks about legal People Also Ask questions collected verbatim from Raleigh-Durham legal results — the literal wording Google is already surfacing. Is it worth suing for personal injury? How hard is it to win a personal injury lawsuit? What not to say to a personal injury lawyer? How much do most personal injury lawyers charge? Who are some good auto accident lawyers in Raleigh, NC? Is it worth hiring an attorney for a car accident? How much do lawyers take from a car accident settlement in Texas? How long after a car accident can you sue in North Carolina? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo) ## More Raleigh-Durham search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 2.2M searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/food-dining)[Entertainment · 260K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/entertainment)[Health & Wellness · 253K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/health-wellness)[Real Estate · 90K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/real-estate)[Home Services · 78K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/home-services) LEGAL IN OTHER METROS [Charlotte](https://seobandwagon.com/local-seo/charlotte/legal) [Charleston](https://seobandwagon.com/local-seo/charleston/legal) [San Diego](https://seobandwagon.com/local-seo/san-diego/legal) [← All Raleigh-Durham market data](https://seobandwagon.com/local-seo/raleigh-durham) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Raleigh-Durham, North Carolina · Legal · 84 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 84 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact). --- Canonical page: https://seobandwagon.com/local-seo/raleigh-durham/legal Every metro: https://seobandwagon.com/local-seo#cities Data reuse license: https://seobandwagon.com/data-license Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api