# Real Estate search demand in Raleigh-Durham THE SEARCH LEDGER · RALEIGH-DURHAM, NORTH CAROLINA · REAL ESTATE Every month Raleigh-Durham types 90,080 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/raleigh-durham/real-estate#colophon) 95 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026 90,080 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026 $313K MONTHLY AD VALUE Source: volume × CPC, computed $3.45 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026 ## When Raleigh-Durham searches for real estate Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in AUG and lowest in DEC. Search interest by month, indexed 0 to 100: January 88, February 88, March 99, April 97, May 99, June 83, July 81, August 100, September 88, October 85, November 81, December 73. Source: [Google Trends](https://trends.google.com/) relative interest for the Real Estate category in Raleigh-Durham — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Raleigh-Durham pays per click for real estate The 20 highest-volume of 95 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“realtor near me”** at $11.14. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | apartments near me | 33,100 | $4.32 | 41 | transactional | | 2 | apartments in raleigh nc | 9,900 | $5.18 | 17 | commercial | | 3 | houses for rent raleigh nc | 6,600 | $2.57 | 0 | transactional | | 4 | raleigh homes for sale | 5,400 | $2.65 | 15 | transactional | | 5 | apartments durham nc | 5,400 | $5.28 | 10 | commercial | | 6 | homes for sale near me | 5,400 | $1.42 | 63 | transactional | | 7 | homes for sale durham nc | 3,600 | $1.83 | 4 | transactional | | 8 | homes for sale cary nc | 3,600 | $0.82 | 1 | transactional | | 9 | realtor com raleigh | 2,900 | $1.04 | 6 | commercial | | 10 | homes for sale apex nc | 1,900 | $1.85 | 0 | transactional | | 11 | holly springs nc homes for sale | 1,900 | $1.61 | 6 | transactional | | 12 | raleigh real estate | 880 | $0.50 | | navigational | | 13 | realtor near me | 880 | $11.14 | 65 | transactional | | 14 | homes for sale 27615 | 720 | $0.29 | 0 | transactional | | 15 | raleigh realtors | 590 | $7.72 | 54 | commercial | | 16 | homes for sale 27613 | 590 | $0.21 | 0 | transactional | | 17 | raleigh real estate brokers | 480 | $1.33 | | branded | | 18 | north raleigh homes for sale | 390 | $2.51 | 6 | transactional | | 19 | homes for sale 27609 | 390 | $0.27 | 0 | transactional | | 20 | raleigh homes for sale zillow | 320 | $4.73 | | branded | Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Raleigh-Durham real estate results Live position tracking for the tracked keyword in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. apartments near me 33,100/mo · $4.32 CPC · difficulty 41 MAP PACK - 1 Mira Raleigh Apartments 4.9★ 114 - 2 The Metropolitan Apartments 4.8★ 222 - 3 The Lincoln 4.8★ 156 ORGANIC TOP 5 - 1 apartments.com - 2 zillow.com - 3 apartmentlist.com - 4 redfin.com - 5 rentcafe.com Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The real estate businesses competing in Raleigh-Durham The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | DASH Carolina Real Estate - RDU | 5 ★ | 3,263 | Real estate agency | YES | | #2 | Marti Hampton Real Estate | 4.9 ★ | 1,163 | Real estate agency | YES | | #3 | Raleigh Realty | 5 ★ | 664 | Real estate agent | YES | | #4 | The Villages at McCullers Walk Apartments | 4.6 ★ | 585 | Apartment complex | YES | | #5 | Centerview at Crossroads | 4.5 ★ | 441 | Apartment complex | YES | | #6 | The Villages at Pecan Grove | 4.8 ★ | 348 | Apartment complex | YES | | #7 | Abberly Grove Apartment Homes | 4.8 ★ | 284 | Apartment rental agency | YES | | #8 | Olde Towne Residences | 4.6 ★ | 277 | Apartment complex | YES | | #9 | MAA Hue | 4.5 ★ | 237 | Apartment rental agency | YES | | #10 | Cortland Glenwood South | 4.6 ★ | 236 | Apartment rental agency | YES | | #11 | Allister North Hills Apartments | 4.7 ★ | 231 | Apartment complex | YES | | #12 | The Maggie | 4.4 ★ | 228 | Apartment rental agency | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## Real Estate brands Raleigh-Durham searches by name Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for. raleigh real estate brokers 480/mo zillow 320/mo north hills 170/mo north hills 40/mo five points raleigh real estate 40/mo hayes barton real estate 10/mo costello real estate raleigh 10/mo Source: [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Brand searches identified from the tracked keyword set. ## What Raleigh-Durham asks about real estate People Also Ask questions collected verbatim from Raleigh-Durham real estate results — the literal wording Google is already surfacing. Can I afford an apartment if I make $2000 a month? What is the cheapest rent for an apartment? How much is rent in Raleigh? What is the cheapest thing to rent to live in? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Raleigh-Durham metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Real estate SEO](https://seobandwagon.com/real-estate-seo) ## More Raleigh-Durham search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 2.2M searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/food-dining)[Entertainment · 260K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/entertainment)[Health & Wellness · 253K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/health-wellness)[Home Services · 78K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/home-services)[Legal · 18K searches/mo](https://seobandwagon.com/local-seo/raleigh-durham/legal) REAL ESTATE IN OTHER METROS [Charlotte](https://seobandwagon.com/local-seo/charlotte/real-estate) [Charleston](https://seobandwagon.com/local-seo/charleston/real-estate) [← All Raleigh-Durham market data](https://seobandwagon.com/local-seo/raleigh-durham) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Raleigh-Durham, North Carolina · Real Estate · 95 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 95 real estate keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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