# Who gets found in Reno?

Aug 30 → Sep 8 4 page-one leaders changed hands 17 new pages in the top 5

THE SEARCH LEDGER · RENO EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Reno types 966,000 searches looking for a local business, and advertisers pay $2.00M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/reno#methodology)

966,000

SEARCHES IN PLAY / MO

$2.00M

AD-EQUIV. VALUE / MO

1,227

LISTINGS TRACKED

2,600

KEYWORDS TRACKED

Reno searches 1,846,270 times a month in total. The other 880,270 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Reno DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Reno DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Reno asks Google for in an average month.

966,000

searches in an average month across the 1,085 keywords where a local business can actually be chosen — roughly **32,000 searches a day** for something, or someone, in Reno.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 52% of everything Reno searches.

Waffle chart of monthly search demand by vertical: Food & Dining 58 percent, Other 14 percent, Travel & Transit 7 percent, Hotels & Lodging 6 percent, Health & Wellness 4 percent, Entertainment 4 percent, Shopping 4 percent, Home Services 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Reno DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 58% Other 14% Travel & Transit 7% Hotels & Lodging 6% Health & Wellness 4% Entertainment 4% Shopping 4% Home Services 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **58% of the addressable demand** in Reno, against 7% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Reno DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Hotels & Lodging | 71 | 70 | 74 | 85 | 89 | 99 | 100 | 96 | 76 | 77 | 67 | 70 |
| Food & Dining | 67 | 65 | 67 | 66 | 77 | 87 | 100 | 90 | 76 | 67 | 59 | 66 |
| Entertainment | 57 | 58 | 57 | 68 | 66 | 74 | 69 | 100 | 68 | 64 | 57 | 60 |
| Attractions | 49 | 45 | 59 | 55 | 62 | 77 | 100 | 72 | 61 | 54 | 47 | 48 |
| Shopping | 70 | 57 | 69 | 58 | 82 | 97 | 98 | 100 | 82 | 60 | 60 | 70 |
| Real Estate | 90 | 89 | 96 | 90 | 100 | 94 | 95 | 93 | 88 | 94 | 74 | 72 |
| Home Services | 82 | 76 | 83 | 70 | 66 | 78 | 77 | 80 | 100 | 100 | 92 | 84 |
| Legal | 59 | 54 | 57 | 51 | 45 | 50 | 50 | 71 | 100 | 55 | 40 | 46 |
| Health & Wellness | 100 | 93 | 96 | 91 | 86 | 84 | 89 | 93 | 95 | 90 | 85 | 94 |
| Travel & Transit | 56 | 68 | 69 | 69 | 83 | 84 | 84 | 100 | 82 | 69 | 56 | 68 |
| Education | 73 | 73 | 77 | 86 | 73 | 64 | 73 | 95 | 100 | 95 | 73 | 64 |
| Professional Services | 100 | 84 | 87 | 72 | 43 | 52 | 47 | 52 | 68 | 61 | 48 | 66 |
| Personal Care | 71 | 65 | 81 | 74 | 85 | 89 | 88 | 100 | 78 | 71 | 60 | 64 |

### Climbing fastest

The steepest risers in Reno over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

reno 4th of july events ▲ 282% BREAKOUT

deorro reno ▲ 274% BREAKOUT

motel 6 reno nv virginia plumb ▲ 272% BREAKOUT

lavender and honey festival reno ▲ 269% BREAKOUT

wing fest reno ▲ 268% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Reno DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Reno — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 5 more clear the bar below these.

Sparks SUBURB 28,020/mo

45 keywords · $41.3K/mo in ad-equivalent value

Incline Village SUBURB 21,210/mo

37 keywords · $24.7K/mo in ad-equivalent value

Carson City SUBURB 19,390/mo

41 keywords · $52.4K/mo in ad-equivalent value

Fernley SUBURB 17,680/mo

7 keywords · $13.1K/mo in ad-equivalent value

Downtown NEIGHBORHOOD 14,570/mo

27 keywords · $32.5K/mo in ad-equivalent value

Gardnerville SUBURB 8,650/mo

12 keywords · $8.4K/mo in ad-equivalent value

Minden SUBURB 8,600/mo

11 keywords · $17.7K/mo in ad-equivalent value

Fallon SUBURB 5,970/mo

8 keywords · $6.9K/mo in ad-equivalent value

Dayton SUBURB 3,040/mo

6 keywords · $1.8K/mo in ad-equivalent value

Truckee SUBURB 1,780/mo

2 keywords · $9.2K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Reno DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Sparks** alone carries 28,020 searches a month across 45 keywords, worth $41.3K a month at Google's posted prices. If your pages only ever say "Reno", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Reno.

"ACCIDENT ATTORNEY RENO" · COST OF ONE AD CLICK

$958.49

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Reno right now.

### Every keyword has a price tag

The 2,506 of 2,600 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 2506 tracked keywords by cost per click, log scale. Cheapest: peppermill resort spa casino peppermill south virginia street reno nv at $0.01. Most expensive: accident attorney reno at $958.49.

### The price board

The 2,506 of 2,600 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | accident attorney reno · LEGAL | $958.49 | 20 | $19.2K | — |
| 2 | car accident lawyer reno nv · LEGAL | $391.62 | 10 | $3.9K | — |
| 3 | car accident lawyer reno · LEGAL | $291.31 | 70 | $20.4K | — |
| 4 | workers comp lawyer reno nv · LEGAL | $184.87 | 10 | $1.8K | — |
| 5 | injury lawyer reno · LEGAL | $181.54 | 590 | $107.1K | — |
| 6 | personal injury lawyer near me · LEGAL | $170.99 | 720 | $123.1K | — |
| 7 | heating and cooling reno nv · HOME SERVICES | $132.36 | 10 | $1.3K | — |
| 8 | accident attorney reno nv · LEGAL | $127.24 | 10 | $1.3K | — |
| 9 | reno workers comp lawyer · LEGAL | $100.50 | 140 | $14.1K | — |
| 10 | falcon roofing reno · HOME SERVICES | $78.55 | 10 | $786 | — |
| 11 | ant exterminator reno · HOME SERVICES | $76.93 | 10 | $769 | — |
| 12 | emergency plumber near me · HOME SERVICES | $72.74 | 320 | $23.3K | — |
| 13 | attorney reno nv · LEGAL | $71.61 | 720 | $51.6K | — |
| 14 | hvac repair reno · HOME SERVICES | $66.30 | 390 | $25.9K | — |
| 15 | landscape companies reno nevada · HOME SERVICES | $64.66 | 10 | $647 | — |
| 16 | pest control reno sparks · HOME SERVICES | $63.77 | 10 | $638 | — |
| 17 | roof replacement reno · HOME SERVICES | $62.25 | 10 | $623 | — |
| 18 | reno accountant · PROFESSIONAL SERVICES | $60.79 | 10 | $608 | — |
| 19 | long distance moving companies reno · OTHER | $54.38 | 10 | $544 | — |
| 20 | backyard landscaping reno nv · HOME SERVICES | $54.24 | 10 | $542 | — |
| 21 | septic service reno nv · HOME SERVICES | $52.18 | 10 | $522 | — |
| 22 | hvac repair near me · HOME SERVICES | $51.85 | 110 | $5.7K | — |
| 23 | termites in reno nv · OTHER | $49.73 | 10 | $497 | — |
| 24 | dirty plumber reno · HOME SERVICES | $45.63 | 50 | $2.3K | — |
| 25 | air conditioning service reno · HOME SERVICES | $45.45 | 260 | $11.8K | — |
| 26 | criminal lawyers reno · LEGAL | $45.32 | 480 | $21.8K | — |
| 27 | pest control near me · HOME SERVICES | $44.22 | 320 | $14.2K | — |
| 28 | nevada heating and air reno · HOME SERVICES | $44.18 | 10 | $442 | — |
| 29 | options veterinary clinic reno nevada · HEALTH & WELLNESS | $43.04 | 10 | $430 | — |
| 30 | ac repair near me · HOME SERVICES | $41.65 | 390 | $16.2K | — |
| 31 | car accident attorney reno · LEGAL | $41.19 | 90 | $3.7K | — |
| 32 | emergency plumber reno · HOME SERVICES | $40.78 | 210 | $8.6K | — |
| 33 | south reno daycare · EDUCATION | $39.86 | 30 | $1.2K | — |
| 34 | tax lawyer reno · LEGAL | $39.71 | 140 | $5.6K | — |
| 35 | jet plumbing reno nevada · HOME SERVICES | $39.65 | 320 | $12.7K | — |
| 36 | reno nv family law · OTHER | $38.58 | 90 | $3.5K | — |
| 37 | heater repair reno · OTHER | $37.31 | 210 | $7.8K | — |
| 38 | the appliance repair guy reno nv · HOME SERVICES | $37.21 | 10 | $372 | — |
| 39 | sierra septic reno · HOME SERVICES | $36.67 | 10 | $367 | — |
| 40 | bath room reno · OTHER | $36.61 | 10 | $366 | — |
| 41 | ac repair reno · HOME SERVICES | $36.11 | 390 | $14.1K | — |
| 42 | plumber near me · HOME SERVICES | $35.65 | 1,900 | $67.7K | — |
| 43 | reno window replacement · OTHER | $35.59 | 170 | $6.1K | — |
| 44 | air conditioning reno · HOME SERVICES | $35.57 | 390 | $13.9K | — |
| 45 | dui lawyer reno · LEGAL | $35.07 | 170 | $6.0K | — |
| 46 | housekeeping reno nv · OTHER | $34.82 | 10 | $348 | — |
| 47 | sewer reno · OTHER | $34.70 | 1,000 | $34.7K | — |
| 48 | van allen plumbing reno · HOME SERVICES | $34.00 | 20 | $680 | — |
| 49 | best criminal defense attorney in reno nv · LEGAL | $33.92 | 30 | $1.0K | — |
| 50 | abc roofing reno · HOME SERVICES | $31.99 | 50 | $1.6K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Reno DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $958 a click?

The businesses bidding here keep bidding. Here's the math that makes a $958 click rational, using legal industry benchmarks.

100 clicks bought −$95,849

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.8× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

accident attorney reno

~$25,000 case fee (benchmark) · $958.49/click

26 clicks

falcon roofing reno

~$9,500 job value (benchmark) · $78.55/click

120 clicks

options veterinary clinic reno nevada

~$3,200 patient value (benchmark) · $43.04/click

74 clicks

reno show schedule

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Reno DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $467,000/mo

Legal $415,000/mo

Food & Dining $312,000/mo

Health & Wellness $254,000/mo

Hotels & Lodging $151,000/mo

Other $114,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Reno's front page, who's climbing, who's slipping — and where the seats are still empty.

27%

of Reno's tracked page-one slots are held by one of the 40 national directories we name — www.justia.com, attorneys.superlawyers.com, www.tripadvisor.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 73% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 27 of 100 tracked page-one slots held by one of 40 named national directories, 73 by everything else.

out-of-town directories · 27 everything else · 73

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Reno coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "car accident attorney reno"

Page-one position, last pull vs. this one: **www.battleborninjurylawyers.com moved ▼ 8 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for car accident attorney reno between Aug 30 and Sep 8: www.battleborninjurylawyers.com moved from position 1 → 9.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 11

Bab Café

map rank for "restaurant"

#8 → #19

▲ 11

Mountain Mike's Pizza

map rank for "pizza"

#20 → #9

▼ 7

www.renown.org

urgent care near me

#2 → #9

▼ 7

www.nevadainjuries.com

4 queries — personal injury reno · car accident attorney reno · personal injury lawyer near me +1

0 up · 4 down

NEW

www.smithsfoodanddrug.com

grocery store near me · new to page one

— → #1

NEW

mychart.renown.org

urgent care near me · new to page one

— → #2

▲ 189

Bighorn Plumbing

reviews

0 → 189

▲ 75

Nugget Casino Resort

reviews

16,485 → 16,560

▲ 0.3★

Atlantis Casino

rating

4.5★ → 4.8★

▲ 10

Walgreens

map rank for "grocery store"

#15 → #5

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

301,000 searches/mo

www.tripadvisor.com AGGREGATOR

reno airport

60,500 searches/mo

www.renoairport.com OPEN RACE

atlantis reno hotel

33,100 searches/mo

atlantiscasino.com OPEN RACE

grocery store near me

33,100 searches/mo

www.smithsfoodanddrug.com LOCAL

pizza near me

27,100 searches/mo

www.pizanosforpizza.com LOCAL

urgent care near me

9,900 searches/mo

nnurgentcare.com LOCAL

NO MAP PACK

**6 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/reno#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 95%

Map pack 71%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Reno coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **95%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Brent Copeland - Nevada Real Estate Group, LPT Realty

Top-rated of 95 tracked Homes For Sale

Rating 5.0 ★ (cat. median 5.0)

Reviews 923 (median 30)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Reno DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 30.8× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,227 businesses we track in Reno's map results, **161** have no website at all — 13% of the field, showing up on reputation alone.

161

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **4,247 reviews** and a 3.9 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Reno DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

29 businesses hold the 45 pack seats across the 15 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Benson & Bingham Accident Injury Lawyers, LLC - Reno

4.9 ★ · 341 reviews

4 SEATS

#1

Maier Gutierrez Injury & Car Accident Lawyers

5.0 ★ · 73 reviews

4 SEATS

#1

Dirty Plumber Reno

4.8 ★ · 221 reviews

3 SEATS

#2

Master Service Plumbing, Inc

4.7 ★ · 269 reviews

3 SEATS

#2

Johnson Plumbing

4.8 ★ · 104 reviews

3 SEATS

#2

Car Accident Lawyer Peter Mazzeo

5.0 ★ · 17 reviews

3 SEATS

#1

Piezzetta

4.1 ★ · 546 reviews

2 SEATS

#3

Matt Dion & Associates LLC

4.9 ★ · 95 reviews

2 SEATS

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 15 tracked keywords anchored on the Reno metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,227 businesses we track in Reno's map results, **168** are ranking on a listing no owner has claimed — 14% of the field, with nobody able to edit the hours, the category or the photos.

168

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **1,472 reviews** and a 4.3 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Reno DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Reno — each line from a named source, and absent where we have none.

260K

PEOPLE

Median age 36.4. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$391,500

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,213

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Reno city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Reno vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | RENO | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $67,557 a year | $69,021 | −2% |
| Median home value | $391,500 | $244,900 | +60% |
| Median gross rent | $1,213 a month | $1,163 | +4% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Reno city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 30 upcoming events Reno Aces vs. Albuquerque Isotopes · Greater Nevada Field

30 upcoming tracked events, led by Reno Aces vs. Albuquerque Isotopes at Greater Nevada Field.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Reno edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

966K

SEARCHES IN PLAY / MO

$958

PRICIEST CLICK

27%

PAGE ONE DIRECTORY SHARE

6 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/reno#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

6 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 111 MI Sacramento, CA 936,570 searches/mo · 1,105 listings](https://seobandwagon.com/local-seo/sacramento) [NEAREST · 186 MI San Francisco Bay Area, CA 3,783,830 searches/mo · 1,207 listings](https://seobandwagon.com/local-seo/san-francisco-bay-area) [NEAREST · 339 MI Boise, ID 749,380 searches/mo · 1,243 listings](https://seobandwagon.com/local-seo/boise) [CLOSEST LOOKALIKE Louisville, KY 1,505,710 searches/mo · 1,288 listings](https://seobandwagon.com/local-seo/louisville)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 582K/mo](https://seobandwagon.com/local-seo/reno/food-dining) [HOTELS & LODGING 97K/mo](https://seobandwagon.com/local-seo/reno/hotels-lodging) [ENTERTAINMENT 73K/mo](https://seobandwagon.com/local-seo/reno/entertainment) [HEALTH & WELLNESS 51K/mo](https://seobandwagon.com/local-seo/reno/health-wellness) [HOME SERVICES 31K/mo](https://seobandwagon.com/local-seo/reno/home-services) [REAL ESTATE 26K/mo](https://seobandwagon.com/local-seo/reno/real-estate) [LEGAL 7K/mo](https://seobandwagon.com/local-seo/reno/legal)

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Canonical page: https://seobandwagon.com/local-seo/reno
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api