# Legal search demand in Reno THE SEARCH LEDGER · RENO, NEVADA · LEGAL Every month Reno types 6,880 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/reno/legal#colophon) 53 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026 6,880 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026 $417K MONTHLY AD VALUE Source: volume × CPC, computed $58.15 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026 ## When Reno searches for legal Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV. Search interest by month, indexed 0 to 100: January 59, February 54, March 57, April 51, May 45, June 50, July 50, August 71, September 100, October 55, November 40, December 46. Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Reno — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Reno pays per click for legal The 20 highest-volume of 53 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“injury lawyer reno”** at $181.54. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | attorney reno nv | 720 | $71.61 | 34 | commercial | | 2 | personal injury lawyer near me | 720 | $170.99 | 59 | transactional | | 3 | injury lawyer reno | 590 | $181.54 | 27 | commercial | | 4 | divorce lawyer reno | 590 | $11.47 | 3 | commercial | | 5 | criminal lawyers reno | 480 | $45.32 | 15 | commercial | | 6 | immigration lawyer reno | 480 | $10.36 | 0 | commercial | | 7 | reno employment lawyer | 320 | $14.34 | 0 | commercial | | 8 | reno legal services | 260 | $7.22 | | informational | | 9 | probate lawyer reno | 210 | $19.61 | 0 | commercial | | 10 | dui lawyer reno | 170 | $35.07 | 6 | commercial | | 11 | real estate lawyer reno | 170 | $7.17 | 11 | commercial | | 12 | trust lawyer reno | 170 | $4.45 | 0 | commercial | | 13 | estate planning lawyer reno | 170 | $8.43 | 11 | commercial | | 14 | tax lawyer reno | 140 | $39.71 | 0 | commercial | | 15 | reno workers comp lawyer | 140 | $100.50 | 12 | commercial | | 16 | reno law firms | 140 | $7.19 | 16 | commercial | | 17 | estate lawyer reno | 140 | $2.98 | 24 | commercial | | 18 | medical malpractice lawyer reno | 110 | $5.81 | 0 | commercial | | 19 | car accident attorney reno | 90 | $41.19 | 17 | commercial | | 20 | lawyer near me | 90 | $17.52 | 77 | transactional | Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Reno legal results Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. personal injury lawyer near me 720/mo · $170.99 CPC · difficulty 59 MAP PACK - 1 Benson & Bingham Accident Injury Lawyers, LLC - Reno 4.9★ 341 - 2 Claggett & Sykes Trial Lawyers 5★ 45 - 3 Car Accident Lawyer Peter Mazzeo 5★ 17 ORGANIC TOP 5 - 1 justia.com - 2 richardharrislaw.com LOCAL - 3 nevadainjuries.com LOCAL - 4 attorneys.superlawyers.com - 5 shookandstone.com LOCAL injury lawyer reno 590/mo · $181.54 CPC · difficulty 27 MAP PACK - 1 Benson & Bingham Accident Injury Lawyers, LLC - Reno 4.9★ 341 - 2 Maier Gutierrez Injury & Car Accident Lawyers 5★ 73 - 3 Matt Dion & Associates LLC 4.9★ 95 ORGANIC TOP 5 - 1 justia.com - 2 nevadainjuries.com LOCAL - 3 richardharrislaw.com LOCAL - 4 bdjlaw.com LOCAL - 5 battleborninjurylawyers.com LOCAL reno workers comp lawyer 140/mo · $100.50 CPC · difficulty 12 MAP PACK - 1 Benson & Bingham Accident Injury Lawyers, LLC - Reno 4.9★ 341 - 2 Kilby Law 4.9★ 118 - 3 Shook & Stone Personal Injury and Disability Lawyers 4.7★ 396 ORGANIC TOP 5 - 1 santoslawfirm.com LOCAL - 2 nevadaworkcomp.com LOCAL - 3 yelp.com - 4 justia.com - 5 bysnvlaw.com Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The legal businesses competing in Reno The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. 1 of them has no website at all. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Richard Harris Personal Injury Law Firm | 4.8 ★ | 702 | Personal injury attorney | YES | | #2 | Shook & Stone Personal Injury and Disability Lawyers | 4.7 ★ | 396 | Personal injury attorney | YES | | #3 | Benson & Bingham Accident Injury Lawyers, LLC - Reno | 4.9 ★ | 341 | Personal injury attorney | YES | | #4 | Joey Gilbert Law | 4.3 ★ | 310 | Personal injury attorney | YES | | #5 | Bradley Drendel & Jeanney | 4.7 ★ | 212 | Personal injury attorney | YES | | #6 | Friedman & Throop, PLLC. | 4.9 ★ | 186 | Personal injury attorney | YES | | #7 | Jesse Kalter Law | 4.8 ★ | 180 | Criminal justice attorney | YES | | #8 | Richard P. Davies, Esq. | 4.4 ★ | 169 | Criminal justice attorney | YES | | #9 | Car Accident Lawyer Pros | 4.9 ★ | 158 | Personal injury attorney | YES | | #10 | LegalMatch | 3.3 ★ | 157 | Legal services | YES | | #11 | Carlson & Work | 5 ★ | 155 | Personal injury attorney | YES | | #12 | O'Mealia Law, Ltd. | 4.3 ★ | 139 | Immigration attorney | NO SITE | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## What Reno asks about legal People Also Ask questions collected verbatim from Reno legal results — the literal wording Google is already surfacing. Is it worth suing for personal injury? How hard is it to win a personal injury lawsuit? What not to say to a personal injury lawyer? How much do most personal injury lawyers charge? Who is the best personal injury attorney in Reno, NV? What percentage do most injury lawyers take? Can I sue for emotional distress in Nevada? What's the most a workers' comp lawyer can charge? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo) ## More Reno search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 582K searches/mo](https://seobandwagon.com/local-seo/reno/food-dining)[Hotels & Lodging · 97K searches/mo](https://seobandwagon.com/local-seo/reno/hotels-lodging)[Entertainment · 73K searches/mo](https://seobandwagon.com/local-seo/reno/entertainment)[Health & Wellness · 51K searches/mo](https://seobandwagon.com/local-seo/reno/health-wellness)[Home Services · 31K searches/mo](https://seobandwagon.com/local-seo/reno/home-services)[Real Estate · 26K searches/mo](https://seobandwagon.com/local-seo/reno/real-estate) LEGAL IN OTHER METROS [Boise](https://seobandwagon.com/local-seo/boise/legal) [Louisville](https://seobandwagon.com/local-seo/louisville/legal) [← All Reno market data](https://seobandwagon.com/local-seo/reno) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Reno, Nevada · Legal · 53 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 53 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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