# Real Estate search demand in Reno

THE SEARCH LEDGER · RENO, NEVADA · REAL ESTATE

Every month Reno types 25,840 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/reno/real-estate#colophon)

48

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026

25,840

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026

$63K

MONTHLY AD VALUE

Source: volume × CPC, computed

$2.69

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026

## When Reno searches for real estate

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in MAY and lowest in DEC.

Search interest by month, indexed 0 to 100: January 90, February 89, March 96, April 90, May 100, June 94, July 95, August 93, September 88, October 94, November 74, December 72.

Source: [Google Trends](https://trends.google.com/) relative interest for the Real Estate category in Reno — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Reno pays per click for real estate

The 20 highest-volume of 48 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“realtors in reno nv”** at $14.33.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | reno homes for sale | 6,600 | $1.72 | 7 | transactional |
| 2 | apartments reno | 6,600 | $3.31 | 9 | commercial |
| 3 | apartments near me | 5,400 | $3.02 | 41 | transactional |
| 4 | realtor com reno | 2,900 | $1.12 | 0 | commercial |
| 5 | homes for sale 89509 | 590 | $0.49 | 0 | transactional |
| 6 | homes for sale near me | 590 | $1.22 | 63 | transactional |
| 7 | south reno homes for sale | 390 | $1.19 | 0 | transactional |
| 8 | clark real estate reno | 260 | $5.28 | | branded |
| 9 | 89523 homes for sale | 210 | $0.44 | 0 | transactional |
| 10 | somersett reno homes for sale | 210 | $2.51 | 0 | transactional |
| 11 | reno sparks real estate | 210 | $2.03 | | informational |
| 12 | realtor reno | 170 | $2.41 | 12 | commercial |
| 13 | reno real estate brokers | 170 | $5.78 | | informational |
| 14 | northwest reno homes for sale | 170 | $1.87 | 0 | transactional |
| 15 | caughlin ranch homes for sale reno | 170 | $1.14 | 0 | transactional |
| 16 | realtor near me | 170 | $4.18 | 65 | transactional |
| 17 | realtors in reno nv | 110 | $14.33 | 8 | commercial |
| 18 | homes for sale 89519 | 90 | $0.47 | 3 | transactional |
| 19 | homes for sale 89503 | 90 | $1.09 | 1 | transactional |
| 20 | new homes for sale reno | 70 | $4.98 | 4 | transactional |

Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Who owns the Reno real estate results

Live position tracking for the tracked keyword in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

apartments reno

6,600/mo · $3.31 CPC · difficulty 9

MAP PACK

-   1 3rd Street Flats 4.7★ 110
-   2 Ballpark Apartments 4.5★ 48
-   3 The Chelsea at Riverwalk 4.2★ 61

ORGANIC TOP 5

-   1 apartments.com
-   2 zillow.com
-   3 redreno.com LOCAL
-   4 trulia.com
-   5 siegelsuites.com LOCAL

Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The real estate businesses competing in Reno

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. 1 of them has no website at all.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Brent Copeland - Nevada Real Estate Group, LPT Realty | 5 ★ | 923 | Real estate agency | YES |
| #2 | WorldMark Reno | 4.4 ★ | 820 | Resort hotel | YES |
| #3 | Lisamarie Wand Group - Commercial Real Estate & Business Brokering Experts | 5 ★ | 479 | Commercial real estate agency | YES |
| #4 | Stitser Properties | 5 ★ | 403 | Real estate agency | YES |
| #5 | Craig Team Realty - Cassie Craig \| Elevate Realty | 5 ★ | 388 | Real estate agency | YES |
| #6 | Village at Iron Blossom | 3.9 ★ | 335 | Apartment rental agency | YES |
| #7 | Horizons At South Meadows Apartment in Reno | 4.4 ★ | 282 | Apartment complex | YES |
| #8 | Ridgeview by Vintage | 3.1 ★ | 247 | Apartment rental agency | YES |
| #9 | Southwest Village Apartments | 3 ★ | 246 | Apartment complex | NO SITE |
| #10 | Apex at Sky Valley Apartments | 3.5 ★ | 233 | Apartment complex | YES |
| #11 | Canyon Vista | 4.4 ★ | 225 | Apartment building | YES |
| #12 | Vizcaya Hilltop Apartments | 4 ★ | 211 | Apartment rental agency | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Real Estate brands Reno searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

clark real estate reno 260/mo

89509 real estate 50/mo

true real estate reno 30/mo

89503 real estate 10/mo

reno tahoe real estate 10/mo

Source: [DataForSEO](https://dataforseo.com/), Reno metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Real estate SEO](https://seobandwagon.com/real-estate-seo)

## More Reno search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 582K searches/mo](https://seobandwagon.com/local-seo/reno/food-dining)[Hotels & Lodging · 97K searches/mo](https://seobandwagon.com/local-seo/reno/hotels-lodging)[Entertainment · 73K searches/mo](https://seobandwagon.com/local-seo/reno/entertainment)[Health & Wellness · 51K searches/mo](https://seobandwagon.com/local-seo/reno/health-wellness)[Home Services · 31K searches/mo](https://seobandwagon.com/local-seo/reno/home-services)[Legal · 7K searches/mo](https://seobandwagon.com/local-seo/reno/legal)

REAL ESTATE IN OTHER METROS

[Louisville](https://seobandwagon.com/local-seo/louisville/real-estate)

[← All Reno market data](https://seobandwagon.com/local-seo/reno) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Reno, Nevada · Real Estate · 48 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 48 real estate keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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