# Who gets found in Richmond?

Aug 30 → Sep 8 2 page-one leaders changed hands 24 new pages in the top 5

THE SEARCH LEDGER · RICHMOND EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Richmond types 562,570 searches looking for a local business, and advertisers pay $1.35M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/richmond#methodology)

562,570

SEARCHES IN PLAY / MO

$1.35M

AD-EQUIV. VALUE / MO

1,012

LISTINGS TRACKED

1,663

KEYWORDS TRACKED

Richmond searches 1,040,930 times a month in total. The other 478,360 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Richmond asks Google for in an average month.

562,570

searches in an average month across the 664 keywords where a local business can actually be chosen — roughly **19,000 searches a day** for something, or someone, in Richmond.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 54% of everything Richmond searches.

Waffle chart of monthly search demand by vertical: Food & Dining 64 percent, Other 10 percent, Travel & Transit 8 percent, Shopping 5 percent, Attractions 4 percent, Hotels & Lodging 3 percent, Health & Wellness 3 percent, Real Estate 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 64% Other 10% Travel & Transit 8% Shopping 5% Attractions 4% Hotels & Lodging 3% Health & Wellness 3% Real Estate 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **64% of the addressable demand** in Richmond, against 8% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Richmond city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Food & Dining | 77 | 78 | 92 | 89 | 93 | 87 | 100 | 94 | 83 | 92 | 92 | 79 |
| Attractions | 71 | 72 | 85 | 84 | 84 | 91 | 100 | 96 | 72 | 83 | 78 | 71 |
| Entertainment | 54 | 54 | 67 | 64 | 75 | 64 | 67 | 100 | 84 | 69 | 53 | 47 |
| Shopping | 80 | 69 | 83 | 81 | 96 | 95 | 95 | 100 | 82 | 99 | 85 | 97 |
| Home Services | 82 | 83 | 100 | 84 | 79 | 76 | 79 | 82 | 91 | 85 | 65 | 70 |
| Real Estate | 88 | 85 | 100 | 96 | 95 | 86 | 77 | 86 | 85 | 87 | 75 | 71 |
| Health & Wellness | 100 | 85 | 100 | 93 | 98 | 96 | 88 | 91 | 94 | 95 | 84 | 92 |
| Hotels & Lodging | 80 | 78 | 100 | 95 | 95 | 91 | 94 | 87 | 83 | 88 | 84 | 82 |
| Travel & Transit | 67 | 67 | 100 | 82 | 99 | 99 | 100 | 99 | 81 | 98 | 81 | 81 |
| Legal | 39 | 55 | 45 | 35 | 34 | 29 | 30 | 36 | 100 | 39 | 28 | 30 |
| Personal Care | 67 | 78 | 81 | 87 | 87 | 84 | 85 | 100 | 80 | 79 | 70 | 72 |
| Professional Services | 79 | 100 | 89 | 68 | 42 | 58 | 63 | 42 | 58 | 74 | 37 | 53 |

### Climbing fastest

The steepest risers in Richmond over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

4th of july richmond ▲ 274% BREAKOUT

4th of july events richmond va ▲ 270% BREAKOUT

riverrock richmond ▲ 269% BREAKOUT

4300 commerce rd richmond va 23234 ▲ 214% BREAKOUT

richmond boutique hotels ▲ 204% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Richmond — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 6 more clear the bar below these.

Downtown NEIGHBORHOOD 15,820/mo

28 keywords · $31.0K/mo in ad-equivalent value

Carytown NEIGHBORHOOD 15,400/mo

25 keywords · $9.3K/mo in ad-equivalent value

Chesterfield SUBURB 4,020/mo

10 keywords · $4.6K/mo in ad-equivalent value

Midlothian SUBURB 3,710/mo

23 keywords · $5.9K/mo in ad-equivalent value

Glen Allen SUBURB 2,680/mo

10 keywords · $3.5K/mo in ad-equivalent value

Shockoe Bottom NEIGHBORHOOD 2,420/mo

3 keywords · $9.6K/mo in ad-equivalent value

The Fan District NEIGHBORHOOD 1,610/mo

2 keywords · $1.2K/mo in ad-equivalent value

Jackson Ward NEIGHBORHOOD 1,600/mo

1 keyword · $1.6K/mo in ad-equivalent value

Oregon Hill NEIGHBORHOOD 890/mo

2 keywords · $12/mo in ad-equivalent value

Regency NEIGHBORHOOD 720/mo

1 keyword · $2.5K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Downtown** alone carries 15,820 searches a month across 28 keywords, worth $31.0K a month at Google's posted prices. If your pages only ever say "Richmond", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Richmond.

"BEST PERSONAL INJURY ATTORNEY RICHMOND" · COST OF ONE AD CLICK

$414.34

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Richmond right now.

### Every keyword has a price tag

The 1,538 of 1,663 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 1538 tracked keywords by cost per click, log scale. Cheapest: luxury homes in richmond at $0.01. Most expensive: best personal injury attorney richmond at $414.34.

### The price board

The 1,538 of 1,663 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | best personal injury attorney richmond · LEGAL | $414.34 | 40 | $16.6K | — |
| 2 | personal injury lawyer near me · LEGAL | $280.07 | 590 | $165.2K | — |
| 3 | siding richmond va · OTHER | $200.24 | 50 | $10.0K | — |
| 4 | capital city heating and cooling richmond va · HOME SERVICES | $176.28 | 10 | $1.8K | — |
| 5 | plumber near me richmond va · HOME SERVICES | $158.77 | 10 | $1.6K | — |
| 6 | richmond tree pruning · OTHER | $130.28 | 10 | $1.3K | — |
| 7 | 24 hour plumber richmond va · HOME SERVICES | $100.06 | 10 | $1.0K | — |
| 8 | motorcycle attorney richmond va · LEGAL | $98.50 | 10 | $985 | — |
| 9 | dui lawyer richmond · LEGAL | $86.85 | 70 | $6.1K | — |
| 10 | long distance movers richmond · OTHER | $85.11 | 30 | $2.6K | — |
| 11 | richmond window replacement · OTHER | $82.20 | 170 | $14.0K | — |
| 12 | richmond roofing · HOME SERVICES | $81.72 | 30 | $2.5K | — |
| 13 | workers compensation lawyers richmond virginia · LEGAL | $79.01 | 10 | $790 | — |
| 14 | richmond kitchen remodeling · HOME SERVICES | $78.86 | 20 | $1.6K | — |
| 15 | roofing contractor near me · HOME SERVICES | $77.54 | 70 | $5.4K | — |
| 16 | tree cutting service richmond va · OTHER | $71.67 | 10 | $717 | — |
| 17 | air conditioning richmond · HOME SERVICES | $69.33 | 20 | $1.4K | — |
| 18 | injury lawyer richmond · LEGAL | $69.14 | 880 | $60.8K | — |
| 19 | commercial hvac richmond · HOME SERVICES | $64.94 | 20 | $1.3K | — |
| 20 | best disability lawyers in richmond va · LEGAL | $64.80 | 20 | $1.3K | — |
| 21 | business lawyer richmond · LEGAL | $64.64 | 30 | $1.9K | — |
| 22 | richmond emergency plumber · HOME SERVICES | $63.10 | 70 | $4.4K | — |
| 23 | top criminal lawyers in richmond va · LEGAL | $63.02 | 20 | $1.3K | — |
| 24 | plumbing company richmond · HOME SERVICES | $61.78 | 30 | $1.9K | — |
| 25 | ac repair richmond · HOME SERVICES | $59.07 | 90 | $5.3K | — |
| 26 | ac repair near me · HOME SERVICES | $54.78 | 140 | $7.7K | — |
| 27 | richmond flooring stores · SHOPPING | $54.02 | 10 | $540 | — |
| 28 | plumber near me · HOME SERVICES | $53.60 | 880 | $47.2K | — |
| 29 | samson properties richmond va · OTHER | $49.32 | 20 | $986 | — |
| 30 | heating and air richmond va · HOME SERVICES | $47.65 | 50 | $2.4K | — |
| 31 | garage door repair near me · HOME SERVICES | $46.14 | 110 | $5.1K | — |
| 32 | richmond mosquito control · OTHER | $45.55 | 10 | $456 | — |
| 33 | car accident lawyer richmond · LEGAL | $45.27 | 320 | $14.5K | — |
| 34 | richmond commercial roofing · HOME SERVICES | $44.79 | 10 | $448 | — |
| 35 | renovation richmond · OTHER | $44.33 | 50 | $2.2K | — |
| 36 | richmond hvac service · HOME SERVICES | $43.94 | 30 | $1.3K | — |
| 37 | roofers richmond va · HOME SERVICES | $43.72 | 210 | $9.2K | — |
| 38 | best tax attorney in richmond va · LEGAL | $43.45 | 10 | $435 | — |
| 39 | plumbing service richmond · HOME SERVICES | $41.50 | 20 | $830 | — |
| 40 | master electrical richmond va · HOME SERVICES | $41.27 | 10 | $413 | — |
| 41 | emergency plumber near me · HOME SERVICES | $40.79 | 140 | $5.7K | — |
| 42 | true handyman richmond va · HOME SERVICES | $40.34 | 10 | $403 | — |
| 43 | richmond hvac repair · HOME SERVICES | $39.66 | 40 | $1.6K | — |
| 44 | termite inspections richmond · OTHER | $39.55 | 30 | $1.2K | — |
| 45 | tax lawyer richmond va · LEGAL | $39.10 | 50 | $2.0K | — |
| 46 | heating and cooling richmond va · HOME SERVICES | $38.77 | 20 | $775 | — |
| 47 | plumber richmond va · HOME SERVICES | $38.38 | 720 | $27.6K | — |
| 48 | richmond local movers · OTHER | $38.13 | 30 | $1.1K | — |
| 49 | richmond house cleaning · HOME SERVICES | $36.92 | 10 | $369 | — |
| 50 | commercial contractor richmond va · HOME SERVICES | $36.17 | 20 | $723 | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $414 a click?

The businesses bidding here keep bidding. Here's the math that makes a $414 click rational, using legal industry benchmarks.

100 clicks bought −$41,434

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 1.8× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

best personal injury attorney richmond

~$25,000 case fee (benchmark) · $414.34/click

60 clicks

siding richmond va

~$9,500 job value (benchmark) · $200.24/click

47 clicks

richmond pediatric dentistry and orthodontics short pump

~$3,200 patient value (benchmark) · $30.36/click

105 clicks

23220 real estate

~$9,000 commission (benchmark) · $0.01/click

900,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Legal $324,000/mo

Home Services $284,000/mo

Food & Dining $212,000/mo

Travel & Transit $154,000/mo

Health & Wellness $134,000/mo

Other $82,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Richmond's front page, who's climbing, who's slipping — and where the seats are still empty.

29%

of Richmond's tracked page-one slots are held by one of the 40 national directories we name — en.wikipedia.org, www.facebook.com, attorneys.superlawyers.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 71% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 29 of 100 tracked page-one slots held by one of 40 named national directories, 71 by everything else.

out-of-town directories · 29 everything else · 71

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Richmond coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "restaurants near me"

Page-one position, last pull vs. this one: **www.instagram.com moved ▼ 7 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for restaurants near me between Aug 30 and Sep 8: www.instagram.com moved from position 3 → 10.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 10

Lumpia RVA

map rank for "restaurant"

#12 → #2

▲ 10

Meriwether's Cafe at the GAB

map rank for "pizza"

#15 → #5

▼ 6

www.yelp.com

4 queries — dentist near me · restaurants near me · grocery store near me +1

0 up · 4 down

▼ 5

www.ruttermills.com

injury lawyer richmond

#2 → #7

NEW

www.themarketat25th.com

grocery store near me · new to page one

— → #1

NEW

venturerichmond.com

restaurants near me · new to page one

— → #2

▲ 46

Woodfin - Your Home Team

reviews

11,480 → 11,526

▲ 40

James River Air Conditioning Co.

reviews

5,849 → 5,889

▲ 0.1★

Joe's Italian Grill and Pizzeria

rating

3.8★ → 3.9★

▼ 10

Pizza Bones RVA / FriendBar

map rank for "pizza"

#4 → #14

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

201,000 searches/mo

www.tripadvisor.com AGGREGATOR

richmond airport

40,500 searches/mo

flyrichmond.com OPEN RACE

grocery store near me

22,200 searches/mo

www.themarketat25th.com LOCAL

pizza near me

18,100 searches/mo

belmontpizzeria.com LOCAL

science museum of virginia richmond va

9,900 searches/mo

smv.org OPEN RACE

apartments near me

8,100 searches/mo

www.apartments.com AGGREGATOR

NO MAP PACK

**5 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/richmond#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 95%

Map pack 76%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Richmond coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **95%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Breakout Games

Top-rated of 35 tracked Casino

Rating 5.0 ★ (cat. median 4.1)

Reviews 10,810 (median 349)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 31× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,012 businesses we track in Richmond's map results, **108** have no website at all — 11% of the field, showing up on reputation alone.

108

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,220 reviews** and a 4.3 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

37 businesses hold the 48 pack seats across the 16 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#2

Cannella & O'Neal

4.9 ★ · 213 reviews

4 SEATS

#1

Virginia Injury Law

4.7 ★ · 306 reviews

3 SEATS

#1

The Plumbing Officials

4.9 ★ · 229 reviews

3 SEATS

#2

Latham & Martin Accident and Injury Attorneys

4.9 ★ · 172 reviews

3 SEATS

#1

Michael & Son Services

4.8 ★ · 9,900 reviews

2 SEATS

#2

H2O PRO Plumbing

5.0 ★ · 441 reviews

2 SEATS

#1

Fall Line Kitchen & Bar

4.8 ★ · 3,300 reviews

1 SEAT

#1

Precision Garage Door

4.9 ★ · 1,100 reviews

1 SEAT

A DIFFERENT POOL

**24 of the 37 businesses holding these seats never appear in the category rosters we pull for Richmond.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 16 tracked keywords anchored on the Richmond metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,012 businesses we track in Richmond's map results, **113** are ranking on a listing no owner has claimed — 11% of the field, with nobody able to edit the hours, the category or the photos.

113

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **1,556 reviews** and a 4.4 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Richmond city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Richmond — each line from a named source, and absent where we have none.

226K

PEOPLE

Median age 34.4. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$263,000

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,132

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Richmond city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Richmond vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | RICHMOND | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $54,795 a year | $69,021 | −21% |
| Median home value | $263,000 | $244,900 | +7% |
| Median gross rent | $1,132 a month | $1,163 | −3% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Richmond city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 94 upcoming events Richmond Flying Squirrels vs. Chesapeake Baysox · The Diamond - Richmond

94 upcoming tracked events, led by Richmond Flying Squirrels vs. Chesapeake Baysox at The Diamond - Richmond.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Richmond edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

563K

SEARCHES IN PLAY / MO

$414

PRICIEST CLICK

29%

PAGE ONE DIRECTORY SHARE

5 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/richmond#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

5 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 97 MI Washington DMV, DC 3,110,340 searches/mo · 1,200 listings](https://seobandwagon.com/local-seo/washington-dmv) [NEAREST · 129 MI Baltimore, MD 2,446,600 searches/mo · 1,371 listings](https://seobandwagon.com/local-seo/baltimore) [NEAREST · 139 MI Raleigh-Durham, NC 3,112,800 searches/mo · 1,333 listings](https://seobandwagon.com/local-seo/raleigh-durham) [CLOSEST LOOKALIKE Tucson, AZ 1,013,960 searches/mo · 1,067 listings](https://seobandwagon.com/local-seo/tucson)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 359K/mo](https://seobandwagon.com/local-seo/richmond/food-dining) [HOME SERVICES 17K/mo](https://seobandwagon.com/local-seo/richmond/home-services) [ENTERTAINMENT 14K/mo](https://seobandwagon.com/local-seo/richmond/entertainment)

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Canonical page: https://seobandwagon.com/local-seo/richmond
Every metro: https://seobandwagon.com/local-seo#cities
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Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api