# Home Services search demand in Richmond

THE SEARCH LEDGER · RICHMOND, VIRGINIA · HOME SERVICES

Every month Richmond types 16,500 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/richmond/home-services#colophon)

126

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Richmond metro, Sep 8, 2026

16,500

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Richmond metro, Sep 8, 2026

$315K

MONTHLY AD VALUE

Source: volume × CPC, computed

$24.42

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Richmond metro, Sep 8, 2026

## When Richmond searches for home services

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in MAR and lowest in NOV.

Search interest by month, indexed 0 to 100: January 82, February 83, March 100, April 84, May 79, June 76, July 79, August 82, September 91, October 85, November 65, December 70.

Source: [Google Trends](https://trends.google.com/) relative interest for the Home Services category in Richmond — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Richmond pays per click for home services

The 20 highest-volume of 126 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“plumber near me”** at $53.60.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | red roof richmond | 2,900 | $2.67 | | branded |
| 2 | locksmith near me | 1,000 | $10.29 | 20 | transactional |
| 3 | rva pest control | 880 | $27.06 | 11 | commercial |
| 4 | richmond exterminators | 880 | $27.06 | 10 | commercial |
| 5 | locksmith richmond va | 880 | $10.34 | 9 | commercial |
| 6 | plumber near me | 880 | $53.60 | 23 | transactional |
| 7 | plumber richmond va | 720 | $38.38 | 5 | commercial |
| 8 | davis and green electrical richmond va | 590 | $9.64 | | informational |
| 9 | richmond plumbing specialties richmond va | 480 | $12.66 | 0 | commercial |
| 10 | electrician near me | 390 | $18.84 | 31 | transactional |
| 11 | electrician richmond va | 320 | $14.49 | 6 | commercial |
| 12 | richmond hvac | 260 | $20.68 | 21 | commercial |
| 13 | kelleher hvac richmond | 260 | $13.25 | | commercial |
| 14 | pest control near me | 260 | $19.55 | 40 | transactional |
| 15 | handyman richmond va | 210 | $8.05 | 0 | commercial |
| 16 | richmond contractor | 210 | $7.57 | 2 | commercial |
| 17 | roofers richmond va | 210 | $43.72 | 30 | commercial |
| 18 | richmond plumber | 170 | $27.66 | 0 | commercial |
| 19 | landscaping richmond va | 170 | $6.60 | 0 | commercial |
| 20 | richmond roofing company | 170 | $20.34 | 25 | commercial |

Source: [DataForSEO](https://dataforseo.com/), Richmond metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Which trades drive Richmond home services

All 126 tracked home services keywords in the metro, grouped by the trade each one names — not just the highest-volume rows above. 10 name no single trade and are left out.

| TRADE | KEYWORDS | SEARCHES/MO | | DEAREST CLICK |
| --- | --- | --- | --- | --- |
| Roofing | 15 | 3,600 | | $81.72 |
| Plumbing | 15 | 2,700 | | $158.77 |
| Locksmith | 9 | 2,150 | | $19.23 |
| Pest Control | 5 | 2,050 | | $27.06 |
| Electrical | 9 | 1,450 | | $41.27 |
| HVAC | 24 | 1,310 | | $176.28 |
| Landscaping | 14 | 840 | | $16.32 |
| Handyman | 6 | 610 | | $40.34 |
| Remodeling | 5 | 440 | | $78.86 |
| Painting | 2 | 340 | | $23.91 |
| Appliance Repair | 4 | 200 | | $21.36 |
| Fencing | 2 | 140 | | $26.05 |
| Cleaning | 5 | 140 | | $36.92 |
| Garage Door | 1 | 110 | | $46.14 |

Source: [DataForSEO](https://dataforseo.com/), Richmond metro, Sep 8, 2026. Trade is read from the keyword text, so a keyword naming no trade is counted in the metro total and omitted here. Volume is the sum across that trade’s keywords; the dearest click is the highest single cost-per-click in it.

## Who owns the Richmond home services results

Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

plumber near me

880/mo · $53.60 CPC · difficulty 23

MAP PACK

-   1 The Plumbing Officials 4.9★ 229
-   2 H2O PRO Plumbing 5★ 441
-   3 Michael & Son Services 4.8★ 9,900

ORGANIC TOP 5

-   1 yelp.com
-   2 reddit.com
-   3 gundlachco.com LOCAL
-   4 rotorooter.com LOCAL
-   5 craigslist.org

plumber richmond va

720/mo · $38.38 CPC · difficulty 5

MAP PACK

-   1 The Plumbing Officials 4.9★ 229
-   2 H2O PRO Plumbing 5★ 441
-   3 Nuckols Plumbing, Heating & Cooling 4.9★ 402

ORGANIC TOP 5

-   1 reddit.com
-   2 rotorooter.com LOCAL
-   3 askwoodfin.com LOCAL
-   4 yelp.com
-   5 masterandsonsplumbing.com LOCAL

garage door repair near me

110/mo · $46.14 CPC · difficulty 9

MAP PACK

-   1 Precision Garage Door 4.9★ 1,100
-   2 A1 Door Company 5★ 591
-   3 A1 Door Company 5★ 212

ORGANIC TOP 5

-   1 yelp.com
-   2 precisiondoorrichmond.com
-   3 a-1doorco.com
-   4 richmond.liongaragedoor.com
-   5 appledoor.com

Source: [DataForSEO](https://dataforseo.com/), Richmond metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The home services businesses competing in Richmond

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Woodfin - Your Home Team | 4.9 ★ | 11,526 | Plumber | YES |
| #2 | Michael & Son Services | 4.8 ★ | 9,906 | Plumber | YES |
| #3 | James River Air Conditioning Co. | 4.9 ★ | 5,889 | Plumber | YES |
| #4 | F.H. Furr Plumbing, Heating Air Conditioning & Electrical | 4.9 ★ | 4,860 | Plumber | YES |
| #5 | Davis & Green Services | 4.9 ★ | 3,256 | Plumber | YES |
| #6 | Service Experts Greater Richmond | 4.8 ★ | 3,163 | Plumber | YES |
| #7 | Bradley Mechanical | 4.8 ★ | 2,391 | Plumber | YES |
| #8 | Richmond Locksmith Emergency 24/7 | 4.9 ★ | 2,342 | Locksmith | YES |
| #9 | Bradley Mechanical | 4.9 ★ | 1,740 | Plumber | YES |
| #10 | Plumber Near Me | 5 ★ | 1,560 | Plumber | YES |
| #11 | Robinson's Plumbing Service | 4.7 ★ | 1,219 | Plumber | YES |
| #12 | Pop-A-Lock Locksmith Of Richmond | 4.8 ★ | 1,203 | Locksmith | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Richmond metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Home Services brands Richmond searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

red roof richmond 2,900/mo

Source: [DataForSEO](https://dataforseo.com/), Richmond metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Richmond asks about home services

People Also Ask questions collected verbatim from Richmond home services results — the literal wording Google is already surfacing.

How much an hour should a plumber charge?

How to tell if a plumber is ripping you off?

Where can I find affordable plumbers in Richmond, VA?

What are the three types of plumbers?

What is the hourly rate for a plumber in Virginia?

What is the best way to find a plumber?

What is the average call out charge for a plumber?

What is the average price to fix a garage door?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Richmond metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Contractor SEO](https://seobandwagon.com/contractor-seo) [Roofing SEO](https://seobandwagon.com/roofing-seo) [HVAC SEO](https://seobandwagon.com/hvac-seo) [Plumber SEO](https://seobandwagon.com/plumber-seo)

## More Richmond search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 359K searches/mo](https://seobandwagon.com/local-seo/richmond/food-dining)[Entertainment · 14K searches/mo](https://seobandwagon.com/local-seo/richmond/entertainment)

HOME SERVICES IN OTHER METROS

[Washington DMV](https://seobandwagon.com/local-seo/washington-dmv/home-services) [Baltimore](https://seobandwagon.com/local-seo/baltimore/home-services) [Raleigh-Durham](https://seobandwagon.com/local-seo/raleigh-durham/home-services) [Tucson](https://seobandwagon.com/local-seo/tucson/home-services)

[← All Richmond market data](https://seobandwagon.com/local-seo/richmond) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Richmond, Virginia · Home Services · 126 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 126 home services keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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