# Who gets found in Sacramento?

Aug 30 → Sep 8 3 page-one leaders changed hands 23 new pages in the top 5

THE SEARCH LEDGER · SACRAMENTO EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Sacramento types 936,570 searches looking for a local business, and advertisers pay $2.89M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/sacramento#methodology)

936,570

SEARCHES IN PLAY / MO

$2.89M

AD-EQUIV. VALUE / MO

1,105

LISTINGS TRACKED

3,363

KEYWORDS TRACKED

Sacramento searches 1,922,430 times a month in total. The other 985,860 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Sacramento asks Google for in an average month.

936,570

searches in an average month across the 1,470 keywords where a local business can actually be chosen — roughly **31,000 searches a day** for something, or someone, in Sacramento.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 49% of everything Sacramento searches.

Waffle chart of monthly search demand by vertical: Food & Dining 56 percent, Other 13 percent, Travel & Transit 11 percent, Attractions 8 percent, Hotels & Lodging 4 percent, Shopping 4 percent, Real Estate 2 percent, Personal Care 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 56% Other 13% Travel & Transit 11% Attractions 8% Hotels & Lodging 4% Shopping 4% Real Estate 2% Personal Care 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **56% of the addressable demand** in Sacramento, against 11% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 76 | 72 | 95 | 85 | 91 | 93 | 91 | 100 | 87 | 96 | 76 | 75 |
| Hotels & Lodging | 87 | 87 | 96 | 97 | 100 | 98 | 93 | 100 | 89 | 98 | 84 | 89 |
| Real Estate | 84 | 82 | 90 | 87 | 89 | 88 | 84 | 100 | 87 | 81 | 82 | 78 |
| Food & Dining | 88 | 84 | 95 | 92 | 96 | 90 | 100 | 100 | 93 | 96 | 86 | 87 |
| Entertainment | 100 | 68 | 73 | 74 | 89 | 83 | 93 | 73 | 77 | 93 | 84 | 62 |
| Health & Wellness | 99 | 81 | 91 | 90 | 79 | 84 | 80 | 84 | 100 | 87 | 77 | 88 |
| Personal Care | 67 | 69 | 85 | 79 | 92 | 80 | 80 | 100 | 85 | 78 | 73 | 72 |
| Home Services | 82 | 64 | 77 | 68 | 63 | 66 | 68 | 81 | 100 | 90 | 70 | 75 |
| Travel & Transit | 81 | 71 | 100 | 85 | 98 | 100 | 97 | 99 | 95 | 98 | 83 | 95 |
| Shopping | 84 | 81 | 84 | 79 | 93 | 93 | 94 | 100 | 86 | 96 | 89 | 99 |
| Legal | 84 | 60 | 76 | 53 | 47 | 45 | 49 | 77 | 98 | 100 | 69 | 71 |
| Education | 93 | 63 | 63 | 75 | 73 | 57 | 75 | 100 | 79 | 84 | 72 | 61 |
| Professional Services | 91 | 88 | 100 | 89 | 57 | 33 | 50 | 56 | 56 | 70 | 56 | 58 |

### Climbing fastest

The steepest risers in Sacramento over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

4th of july events in sacramento ▲ 283% BREAKOUT

4th of july in sacramento ▲ 282% BREAKOUT

sac pride festival ▲ 265% BREAKOUT

state fair sac ▲ 265% BREAKOUT

sacramento state fair concerts ▲ 250% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Sacramento — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 8 more clear the bar below these.

Downtown NEIGHBORHOOD 19,950/mo

82 keywords · $33.2K/mo in ad-equivalent value

Old Sacramento NEIGHBORHOOD 18,640/mo

24 keywords · $12.4K/mo in ad-equivalent value

Folsom SUBURB 15,890/mo

17 keywords · $15.8K/mo in ad-equivalent value

Midtown NEIGHBORHOOD 12,470/mo

36 keywords · $27.3K/mo in ad-equivalent value

Roseville SUBURB 7,370/mo

45 keywords · $7.2K/mo in ad-equivalent value

Elk Grove SUBURB 6,830/mo

38 keywords · $16.1K/mo in ad-equivalent value

Land Park NEIGHBORHOOD 5,490/mo

14 keywords · $3.9K/mo in ad-equivalent value

Tahoe Park NEIGHBORHOOD 3,610/mo

2 keywords · $8.8K/mo in ad-equivalent value

Curtis Park NEIGHBORHOOD 2,940/mo

2 keywords · $1.1K/mo in ad-equivalent value

East Sacramento NEIGHBORHOOD 1,470/mo

17 keywords · $3.0K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Downtown** alone carries 19,950 searches a month across 82 keywords, worth $33.2K a month at Google's posted prices. If your pages only ever say "Sacramento", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Sacramento.

"SLIP AND FALL LAWYER SACRAMENTO" · COST OF ONE AD CLICK

$773.04

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Sacramento right now.

### Every keyword has a price tag

The 3,243 of 3,363 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 3243 tracked keywords by cost per click, log scale. Cheapest: dmv appointment sacramento at $0.01. Most expensive: slip and fall lawyer sacramento at $773.04.

### The price board

The 3,243 of 3,363 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | slip and fall lawyer sacramento · LEGAL | $773.04 | 320 | $247.4K | — |
| 2 | accident attorney sacramento · LEGAL | $416.23 | 50 | $20.8K | — |
| 3 | best personal injury attorney sacramento · LEGAL | $300.64 | 90 | $27.1K | — |
| 4 | personal injury lawyer near me · LEGAL | $267.28 | 720 | $192.4K | — |
| 5 | fathers rights attorney sacramento · LEGAL | $226.03 | 10 | $2.3K | — |
| 6 | commercial roofing sacramento · HOME SERVICES | $224.71 | 10 | $2.2K | — |
| 7 | sacramento car crash lawyer · LEGAL | $216.69 | 880 | $190.7K | — |
| 8 | injury lawyers sacramento · LEGAL | $178.69 | 1,300 | $232.3K | — |
| 9 | best jeweler in sacramento · OTHER | $178.50 | 20 | $3.6K | — |
| 10 | sacramento whistleblower lawyer · LEGAL | $172.38 | 10 | $1.7K | — |
| 11 | cockroach control sacramento · OTHER | $164.06 | 10 | $1.6K | — |
| 12 | heating and air conditioning companies in sacramento · HOME SERVICES | $162.39 | 10 | $1.6K | — |
| 13 | garage door service sacramento · HOME SERVICES | $150.20 | 50 | $7.5K | — |
| 14 | cheap dental implants sacramento · HEALTH & WELLNESS | $147.89 | 30 | $4.4K | — |
| 15 | affordable heating and air sacramento · HOME SERVICES | $145.51 | 20 | $2.9K | — |
| 16 | emergency plumber sacramento · HOME SERVICES | $137.42 | 110 | $15.1K | — |
| 17 | rat control sacramento · OTHER | $136.56 | 30 | $4.1K | — |
| 18 | hvac service sacramento · HOME SERVICES | $134.86 | 90 | $12.1K | — |
| 19 | 24 hour plumber sacramento · HOME SERVICES | $128.73 | 20 | $2.6K | — |
| 20 | lemon lawyer sacramento · LEGAL | $122.04 | 50 | $6.1K | — |
| 21 | emergency plumber near me · HOME SERVICES | $117.98 | 90 | $10.6K | — |
| 22 | domestic violence lawyer sacramento · LEGAL | $117.11 | 70 | $8.2K | — |
| 23 | sacramento window installation · OTHER | $114.79 | 10 | $1.1K | — |
| 24 | pool leak detection sacramento · OTHER | $114.42 | 20 | $2.3K | — |
| 25 | roto rooter sacramento · OTHER | $114.23 | 50 | $5.7K | — |
| 26 | ant control sacramento · OTHER | $111.83 | 90 | $10.1K | — |
| 27 | work injury lawyer sacramento · LEGAL | $108.76 | 20 | $2.2K | — |
| 28 | best hvac sacramento · HOME SERVICES | $108.33 | 10 | $1.1K | — |
| 29 | plumbing repair sacramento · HOME SERVICES | $105.75 | 70 | $7.4K | — |
| 30 | hvac replacement sacramento · HOME SERVICES | $103.53 | 10 | $1.0K | — |
| 31 | rooter sacramento · OTHER | $102.03 | 10 | $1.0K | — |
| 32 | ac install sacramento ca · OTHER | $95.74 | 30 | $2.9K | — |
| 33 | roof repair sacramento · HOME SERVICES | $93.97 | 110 | $10.3K | — |
| 34 | dui lawyer sacramento · LEGAL | $92.07 | 210 | $19.3K | — |
| 35 | labor lawyers in sacramento ca · LEGAL | $90.68 | 20 | $1.8K | — |
| 36 | sunrun sacramento ca · OTHER | $89.18 | 20 | $1.8K | — |
| 37 | movers sacramento to los angeles · OTHER | $88.73 | 10 | $887 | — |
| 38 | alex perez roofing sacramento · HOME SERVICES | $83.38 | 10 | $834 | — |
| 39 | personal injury sacramento · OTHER | $81.71 | 10 | $817 | — |
| 40 | bell brothers hvac sacramento · HOME SERVICES | $80.37 | 10 | $804 | — |
| 41 | florin family dental sacramento ca · HEALTH & WELLNESS | $79.32 | 10 | $793 | — |
| 42 | labor lawyer sacramento · LEGAL | $77.95 | 480 | $37.4K | — |
| 43 | hvac tune up sacramento · HOME SERVICES | $76.67 | 10 | $767 | — |
| 44 | commercial roofing sacramento ca · HOME SERVICES | $75.93 | 10 | $759 | — |
| 45 | shower remodel sacramento · HOME SERVICES | $74.82 | 10 | $748 | — |
| 46 | best locksmith sacramento · HOME SERVICES | $74.62 | 10 | $746 | — |
| 47 | ac repair sacramento · HOME SERVICES | $71.97 | 590 | $42.5K | — |
| 48 | jeff's plumbing sacramento · HOME SERVICES | $71.79 | 10 | $718 | — |
| 49 | dental medicine providers sacramento · HEALTH & WELLNESS | $70.95 | 10 | $710 | — |
| 50 | garage door installation sacramento · HOME SERVICES | $69.42 | 50 | $3.5K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $773 a click?

The businesses bidding here keep bidding. Here's the math that makes a $773 click rational, using legal industry benchmarks.

100 clicks bought −$77,304

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 1× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

slip and fall lawyer sacramento

~$25,000 case fee (benchmark) · $773.04/click

32 clicks

commercial roofing sacramento

~$9,500 job value (benchmark) · $224.71/click

42 clicks

cheap dental implants sacramento

~$3,200 patient value (benchmark) · $147.89/click

21 clicks

east sac real estate for sale

~$9,000 commission (benchmark) · $0.01/click

900,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Legal $1,131,000/mo

Home Services $591,000/mo

Food & Dining $380,000/mo

Travel & Transit $185,000/mo

Health & Wellness $163,000/mo

Hotels & Lodging $118,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Sacramento's front page, who's climbing, who's slipping — and where the seats are still empty.

28%

of Sacramento's tracked page-one slots are held by one of the 40 national directories we name — www.justia.com, attorneys.superlawyers.com, www.reddit.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 72% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 28 of 100 tracked page-one slots held by one of 40 named national directories, 72 by everything else.

out-of-town directories · 28 everything else · 72

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Sacramento coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "personal injury lawyer near me"

Page-one position, last pull vs. this one: **www.yelp.com moved ▼ 8 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for personal injury lawyer near me between Aug 30 and Sep 8: www.yelp.com moved from position 2 → 10.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 14

Tom's Watch Bar - Sacramento

map rank for "bar"

#6 → #20

▼ 13

TROPEIRO'S GRILL BRAZILIAN STEAKHOUSE SACRAMENTO

map rank for "restaurant"

#4 → #17

▲ 7

en.wikipedia.org

2 queries — sacramento capitol museum · sacramento childrens museum

2 up · 0 down

▼ 6

www.reddit.com

2 queries — sacramento car crash lawyer · restaurants near me

0 up · 2 down

NEW

www.yelp.com

restaurants near me · new to page one

— → #1

NEW

carbonhealth.com

urgent care near me · new to page one

— → #2

▲ 166

Urban Plates

reviews

5,269 → 5,435

▲ 91

Joe's Crab Shack

reviews

11,949 → 12,040

▼ 12

The 7th Street Standard

map rank for "restaurant"

#6 → #18

▲ 10

Night Cap

map rank for "bar"

#18 → #8

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

246,000 searches/mo

www.yelp.com AGGREGATOR

sacramento intl airport

74,000 searches/mo

flysmf.gov OPEN RACE

grocery store near me

27,100 searches/mo

www.yelp.com AGGREGATOR

pizza near me

22,200 searches/mo

www.yelp.com AGGREGATOR

crocker museum sacramento

14,800 searches/mo

www.crockerart.org OPEN RACE

sacramento rr museum

12,100 searches/mo

www.californiarailroad.museum OPEN RACE

NO MAP PACK

**7 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/sacramento#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 95%

Map pack 67%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Sacramento coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **95%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Mr. Locksmith Sacramento Inc.

Top-rated of 97 tracked Locksmith

Rating 5.0 ★ (cat. median 4.7)

Reviews 1,053 (median 53)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 19.9× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,105 businesses we track in Sacramento's map results, **164** have no website at all — 15% of the field, showing up on reputation alone.

164

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,567 reviews** and a 4.5 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

30 businesses hold the 42 pack seats across the 14 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Eason & Tambornini, A Law Corporation

4.9 ★ · 420 reviews

5 SEATS

#1

MVP Accident Attorneys | Sacramento Car Accident & Personal Injury Attorneys

4.9 ★ · 98 reviews

3 SEATS

#2

Moseley Collins Law

4.9 ★ · 3,300 reviews

3 SEATS

#1

Natomas Plumbing & Drains

4.9 ★ · 82 reviews

2 SEATS

#2

Sacramento Personal Injury & Car Accident Attorney

5.0 ★ · 82 reviews

2 SEATS

#2

Mike's Plumbing

5.0 ★ · 77 reviews

2 SEATS

#3

Law Office of Brian H Turner

4.9 ★ · 77 reviews

2 SEATS

#1

Safeway

4.2 ★ · 3,900 reviews

1 SEAT

A DIFFERENT POOL

**16 of the 30 businesses holding these seats never appear in the category rosters we pull for Sacramento.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 14 tracked keywords anchored on the Sacramento metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,105 businesses we track in Sacramento's map results, **140** are ranking on a listing no owner has claimed — 13% of the field, with nobody able to edit the hours, the category or the photos.

140

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **6,447 reviews** and a 4.2 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Sacramento city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Sacramento — each line from a named source, and absent where we have none.

519K

PEOPLE

Median age 35.2. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$385,500

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,434

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Sacramento city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Sacramento vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | SACRAMENTO | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $71,074 a year | $69,021 | +3% |
| Median home value | $385,500 | $244,900 | +57% |
| Median gross rent | $1,434 a month | $1,163 | +23% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Sacramento city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Coworking 15 spaces Low density — remote-worker economy

15 coworking spaces tracked — a low-density remote-work market. A remote-work population searches like a resident but spends like a visitor: lunch, gyms, services near the clusters.

This week in town 78 upcoming events Benson Boone: Wanted Man Tour · Golden 1 Center

78 upcoming tracked events, led by Benson Boone: Wanted Man Tour at Golden 1 Center.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Sacramento edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

937K

SEARCHES IN PLAY / MO

$773

PRICIEST CLICK

28%

PAGE ONE DIRECTORY SHARE

7 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/sacramento#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

7 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 75 MI San Francisco Bay Area, CA 3,783,830 searches/mo · 1,207 listings](https://seobandwagon.com/local-seo/san-francisco-bay-area) [NEAREST · 111 MI Reno, NV 966,000 searches/mo · 1,227 listings](https://seobandwagon.com/local-seo/reno) [NEAREST · 362 MI Los Angeles, CA 16,620,810 searches/mo · 1,249 listings](https://seobandwagon.com/local-seo/los-angeles) [CLOSEST LOOKALIKE Albuquerque, NM 1,042,700 searches/mo · 1,089 listings](https://seobandwagon.com/local-seo/albuquerque)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 536K/mo](https://seobandwagon.com/local-seo/sacramento/food-dining) [ENTERTAINMENT 42K/mo](https://seobandwagon.com/local-seo/sacramento/entertainment) [HOME SERVICES 22K/mo](https://seobandwagon.com/local-seo/sacramento/home-services)

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Canonical page: https://seobandwagon.com/local-seo/sacramento
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api