# Who gets found in Salt Lake City?

Aug 30 → Sep 8 1 page-one leader changed hands 27 new pages in the top 5

THE SEARCH LEDGER · SALT LAKE CITY EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Salt Lake City types 3,087,930 searches looking for a local business, and advertisers pay $7.09M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/salt-lake-city#methodology)

3,087,930

SEARCHES IN PLAY / MO

$7.09M

AD-EQUIV. VALUE / MO

1,326

LISTINGS TRACKED

4,107

KEYWORDS TRACKED

Salt Lake City searches 5,562,470 times a month in total. The other 2,474,540 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Salt Lake City asks Google for in an average month.

3,087,930

searches in an average month across the 1,426 keywords where a local business can actually be chosen — roughly **103,000 searches a day** for something, or someone, in Salt Lake City.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 56% of everything Salt Lake City searches.

Waffle chart of monthly search demand by vertical: Food & Dining 66 percent, Travel & Transit 12 percent, Other 9 percent, Shopping 4 percent, Health & Wellness 3 percent, Personal Care 2 percent, Attractions 2 percent, Hotels & Lodging 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 66% Travel & Transit 12% Other 9% Shopping 4% Health & Wellness 3% Personal Care 2% Attractions 2% Hotels & Lodging 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **66% of the addressable demand** in Salt Lake City, against 12% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Shopping | 72 | 70 | 97 | 93 | 96 | 97 | 97 | 100 | 94 | 82 | 72 | 96 |
| Places & Neighborhoods | 73 | 76 | 93 | 80 | 89 | 100 | 97 | 100 | 85 | 85 | 75 | 75 |
| Attractions | 88 | 82 | 98 | 72 | 88 | 96 | 99 | 100 | 87 | 82 | 67 | 97 |
| Food & Dining | 74 | 74 | 98 | 85 | 99 | 96 | 96 | 100 | 87 | 88 | 84 | 85 |
| Entertainment | 83 | 70 | 87 | 67 | 40 | 70 | 77 | 44 | 44 | 100 | 94 | 89 |
| Hotels & Lodging | 94 | 91 | 97 | 93 | 100 | 96 | 99 | 93 | 95 | 87 | 73 | 97 |
| Personal Care | 82 | 78 | 100 | 83 | 96 | 90 | 94 | 97 | 85 | 80 | 78 | 84 |
| Travel & Transit | 79 | 79 | 100 | 82 | 94 | 94 | 94 | 80 | 81 | 80 | 69 | 77 |
| Real Estate | 98 | 84 | 100 | 99 | 95 | 87 | 84 | 96 | 86 | 84 | 74 | 72 |
| Health & Wellness | 100 | 90 | 97 | 89 | 80 | 84 | 90 | 91 | 98 | 91 | 85 | 96 |
| Home Services | 100 | 89 | 88 | 78 | 69 | 73 | 78 | 75 | 84 | 84 | 67 | 82 |
| Legal | 90 | 79 | 89 | 73 | 51 | 56 | 56 | 66 | 100 | 65 | 34 | 48 |
| Education | 100 | 67 | 82 | 82 | 67 | 67 | 67 | 100 | 100 | 100 | 82 | 67 |
| Professional Services | 100 | 85 | 95 | 71 | 41 | 49 | 46 | 54 | 67 | 61 | 50 | 54 |

### Climbing fastest

The steepest risers in Salt Lake City over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

4th of july events salt lake city ▲ 280% BREAKOUT

slc 4th of july ▲ 274% BREAKOUT

salt lake 4th of july events ▲ 265% BREAKOUT

arts festival slc ▲ 256% BREAKOUT

pioneer day slc ▲ 255% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Salt Lake City — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 5 more clear the bar below these.

Park City SUBURB 187,450/mo

264 keywords · $360.8K/mo in ad-equivalent value

Downtown NEIGHBORHOOD 81,810/mo

123 keywords · $170.8K/mo in ad-equivalent value

Provo SUBURB 80,570/mo

50 keywords · $109.7K/mo in ad-equivalent value

University NEIGHBORHOOD 61,430/mo

3 keywords · $371.9K/mo in ad-equivalent value

Ogden SUBURB 32,710/mo

40 keywords · $51.5K/mo in ad-equivalent value

West Valley City SUBURB 27,110/mo

2 keywords · $238.0K/mo in ad-equivalent value

Sandy SUBURB 26,280/mo

36 keywords · $29.9K/mo in ad-equivalent value

Sugar House NEIGHBORHOOD 25,810/mo

12 keywords · $26.8K/mo in ad-equivalent value

Orem SUBURB 25,560/mo

38 keywords · $63.5K/mo in ad-equivalent value

Lehi SUBURB 13,210/mo

7 keywords · $17.1K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Park City** alone carries 187,450 searches a month across 264 keywords, worth $360.8K a month at Google's posted prices. If your pages only ever say "Salt Lake City", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Salt Lake City.

"ACCIDENT ATTORNEY SALT LAKE CITY" · COST OF ONE AD CLICK

$292.45

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Salt Lake City right now.

### Every keyword has a price tag

The 3,986 of 4,107 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 3986 tracked keywords by cost per click, log scale. Cheapest: ivy bar slc at $0.01. Most expensive: accident attorney salt lake city at $292.45.

### The price board

The 3,986 of 4,107 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | accident attorney salt lake city · LEGAL | $292.45 | 10 | $2.9K | — |
| 2 | garage repair salt lake city · OTHER | $204.61 | 10 | $2.0K | — |
| 3 | pest control near salt lake city ut · HOME SERVICES | $203.23 | 10 | $2.0K | — |
| 4 | best realtor in salt lake city · REAL ESTATE | $190.51 | 10 | $1.9K | — |
| 5 | painting companies in salt lake city · OTHER | $158.42 | 10 | $1.6K | — |
| 6 | shaw roofing salt lake city · HOME SERVICES | $151.28 | 10 | $1.5K | — |
| 7 | volvo mechanic salt lake city · OTHER | $145.21 | 10 | $1.5K | — |
| 8 | personal injury lawyer near me · LEGAL | $140.82 | 2,400 | $338.0K | — |
| 9 | emergency plumber near me · HOME SERVICES | $127.14 | 1,000 | $127.1K | — |
| 10 | commercial roofing salt lake city · HOME SERVICES | $124.37 | 20 | $2.5K | — |
| 11 | emergency plumber salt lake city · HOME SERVICES | $121.32 | 70 | $8.5K | — |
| 12 | best roofing companies in salt lake city · HOME SERVICES | $119.79 | 10 | $1.2K | — |
| 13 | american roofing slc · HOME SERVICES | $111.11 | 10 | $1.1K | — |
| 14 | bath fitter salt lake city · OTHER | $104.57 | 10 | $1.0K | — |
| 15 | ac repair slc · HOME SERVICES | $102.69 | 10 | $1.0K | — |
| 16 | wasp removal salt lake city · OTHER | $100.40 | 10 | $1.0K | — |
| 17 | salt lake heating and air · HOME SERVICES | $95.60 | 10 | $956 | — |
| 18 | medical malpractice attorney salt lake city · LEGAL | $92.14 | 20 | $1.8K | — |
| 19 | furniture movers salt lake city · SHOPPING | $91.84 | 10 | $918 | — |
| 20 | slc personal injury lawyer · LEGAL | $88.72 | 1,300 | $115.3K | — |
| 21 | salt lake city accident lawyers · LEGAL | $88.72 | 1,300 | $115.3K | — |
| 22 | pest pro salt lake city · HOME SERVICES | $88.03 | 10 | $880 | — |
| 23 | my buddy the plumber slc · HOME SERVICES | $87.90 | 20 | $1.8K | — |
| 24 | garage door service salt lake city · HOME SERVICES | $81.50 | 10 | $815 | — |
| 25 | dental spa sugarhouse · HEALTH & WELLNESS | $80.34 | 20 | $1.6K | — |
| 26 | my buddy the plumber salt lake · HOME SERVICES | $78.79 | 10 | $788 | — |
| 27 | ac service salt lake city ut · OTHER | $77.35 | 40 | $3.1K | — |
| 28 | contractors hvac salt lake · HOME SERVICES | $76.90 | 10 | $769 | — |
| 29 | dui lawyer slc · LEGAL | $75.68 | 170 | $12.9K | — |
| 30 | dentist near salt lake city ut · HEALTH & WELLNESS | $72.24 | 10 | $722 | — |
| 31 | painter 1 salt lake city · HOME SERVICES | $71.46 | 10 | $715 | — |
| 32 | ac repair near me · HOME SERVICES | $71.36 | 1,900 | $135.6K | — |
| 33 | salt lake plumbing companies · HOME SERVICES | $70.17 | 90 | $6.3K | — |
| 34 | hvac repair near me · HOME SERVICES | $69.92 | 590 | $41.3K | — |
| 35 | insurance agency salt lake city · OTHER | $69.29 | 70 | $4.9K | — |
| 36 | united salt lake city · OTHER | $67.75 | 10 | $678 | — |
| 37 | best appliance repair salt lake city · HOME SERVICES | $67.29 | 20 | $1.3K | — |
| 38 | long distance movers salt lake city · OTHER | $66.80 | 40 | $2.7K | — |
| 39 | divorce lawyer near me · LEGAL | $66.25 | 720 | $47.7K | — |
| 40 | asphalt companies in salt lake city utah · OTHER | $64.45 | 10 | $645 | — |
| 41 | locksmith near salt lake city ut · HOME SERVICES | $64.22 | 10 | $642 | — |
| 42 | allstate agents salt lake city · OTHER | $63.95 | 10 | $640 | — |
| 43 | provisions restaurant slc · FOOD & DINING | $63.71 | 1,600 | $101.9K | — |
| 44 | air conditioning company salt lake city · HOME SERVICES | $62.74 | 10 | $627 | — |
| 45 | vertex roofing salt lake city · HOME SERVICES | $62.31 | 10 | $623 | — |
| 46 | maytag repair salt lake city · OTHER | $62.01 | 10 | $620 | — |
| 47 | dental office salt lake city · HEALTH & WELLNESS | $60.53 | 70 | $4.2K | — |
| 48 | hvac repair slc · HOME SERVICES | $60.41 | 320 | $19.3K | — |
| 49 | best movers salt lake city · OTHER | $59.90 | 10 | $599 | — |
| 50 | things to do for couples in salt lake city · ATTRACTIONS | $59.16 | 10 | $592 | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $292 a click?

The businesses bidding here keep bidding. Here's the math that makes a $292 click rational, using legal industry benchmarks.

100 clicks bought −$29,245

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 2.6× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

accident attorney salt lake city

~$25,000 case fee (benchmark) · $292.45/click

85 clicks

garage repair salt lake city

~$9,500 job value (benchmark) · $204.61/click

46 clicks

best realtor in salt lake city

~$9,000 commission (benchmark) · $190.51/click

47 clicks

luxury homes in salt lake city

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $1,755,000/mo

Food & Dining $1,704,000/mo

Travel & Transit $881,000/mo

Legal $812,000/mo

Health & Wellness $769,000/mo

Other $421,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Salt Lake City's front page, who's climbing, who's slipping — and where the seats are still empty.

28%

of Salt Lake City's tracked page-one slots are held by one of the 40 national directories we name — www.tripadvisor.com, www.yelp.com, www.opentable.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 72% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 28 of 100 tracked page-one slots held by one of 40 named national directories, 72 by everything else.

out-of-town directories · 28 everything else · 72

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 20 tracked keywords anchored on the Salt Lake City coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "slc personal injury lawyer"

Page-one position, last pull vs. this one: **www.parkerandmcconkie.com moved ▲ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for slc personal injury lawyer between Aug 30 and Sep 8: www.parkerandmcconkie.com moved from position 10 → 4.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 12

Pie Hole

map rank for "restaurant"

#16 → #4

▲ 12

Lucero Hair and Wellness ✂

map rank for "salon"

#20 → #8

▲ 6

www.parkerandmcconkie.com

slc personal injury lawyer

#10 → #4

▲ 6

www.gaf.com

roof repair salt lake city

#10 → #4

NEW

www.yelp.com

plumber near me · new to page one

— → #1

NEW

www.mrrooter.com

plumber near me · new to page one

— → #2

▲ 97

Sol Agave

reviews

7,036 → 7,133

▲ 36

Catrachos Restaurant 2

reviews

636 → 672

▼ 11

Slackwater Pizza SLC

map rank for "pizza"

#6 → #17

▼ 11

Rinse Hair Salon ✂

map rank for "salon"

#6 → #17

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

1,220,000 searches/mo

www.visitsaltlake.com LOCAL

salt city airport

246,000 searches/mo

slcairport.com OPEN RACE

grocery store near me

135,000 searches/mo

gastronomicslc.com LOCAL

r&r bbq slc

40,500 searches/mo

randrbbq.com OPEN RACE

slc airport

40,500 searches/mo

slcairport.com OPEN RACE

utah jazz tickets

33,100 searches/mo

www.nba.com OPEN RACE

NO MAP PACK

**6 of the 20 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/salt-lake-city#move).

### What page one is made of

Share of 20 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 90%

Map pack 70%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 20 tracked keywords anchored on the Salt Lake City coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **90%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

S.O.S. Plumbing, Heating & Cooling

Top-rated of 76 tracked Ac Repair

Rating 5.0 ★ (cat. median 4.9)

Reviews 2,405 (median 43)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 55.9× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,326 businesses we track in Salt Lake City's map results, **194** have no website at all — 15% of the field, showing up on reputation alone.

194

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **2,530 reviews** and a 4.3 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

29 businesses hold the 42 pack seats across the 14 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Craig Swapp & Associates

4.9 ★ · 1,100 reviews

5 SEATS

#2

Robert J. DeBry & Associates

4.8 ★ · 719 reviews

4 SEATS

#1

Salt Lake Injury Law

4.9 ★ · 246 reviews

3 SEATS

#1

Just Right Plumbing

4.8 ★ · 653 reviews

2 SEATS

#2

Beehive Plumbing

4.8 ★ · 2,400 reviews

2 SEATS

#2

Parker & McConkie Personal Injury Lawyers Salt Lake City

5.0 ★ · 152 reviews

2 SEATS

#3

Salt City Plumbing, Heating & Air

4.9 ★ · 689 reviews

2 SEATS

#1

Lake Effect

4.3 ★ · 2,900 reviews

1 SEAT

A DIFFERENT POOL

**9 of the 29 businesses holding these seats never appear in the category rosters we pull for Salt Lake City.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 14 tracked keywords anchored on the Salt Lake City metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,326 businesses we track in Salt Lake City's map results, **157** are ranking on a listing no owner has claimed — 12% of the field, with nobody able to edit the hours, the category or the photos.

157

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **7,133 reviews** and a 4.9 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Salt Lake City DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Salt Lake City — each line from a named source, and absent where we have none.

199K

PEOPLE

Median age 32.4. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$380,200

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,141

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Salt Lake City city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Salt Lake City vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | SALT LAKE CITY | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $65,880 a year | $69,021 | −5% |
| Median home value | $380,200 | $244,900 | +55% |
| Median gross rent | $1,141 a month | $1,163 | −2% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Salt Lake City city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 103 upcoming events Masego: Fix Your Face Tour · The Union

103 upcoming tracked events, led by Masego: Fix Your Face Tour at The Union.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Salt Lake City edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

3.09M

SEARCHES IN PLAY / MO

$292

PRICIEST CLICK

28%

PAGE ONE DIRECTORY SHARE

6 of 20

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/salt-lake-city#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

6 of the 20 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 268 MI St. George, UT 162,340 searches/mo · 799 listings](https://seobandwagon.com/local-seo/st-george) [NEAREST · 296 MI Boise, ID 749,380 searches/mo · 1,243 listings](https://seobandwagon.com/local-seo/boise) [NEAREST · 362 MI Las Vegas, NV 4,334,020 searches/mo · 1,326 listings](https://seobandwagon.com/local-seo/las-vegas) [CLOSEST LOOKALIKE Phoenix, AZ 5,504,470 searches/mo · 1,354 listings](https://seobandwagon.com/local-seo/phoenix)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 2.0M/mo](https://seobandwagon.com/local-seo/salt-lake-city/food-dining) [ENTERTAINMENT 147K/mo](https://seobandwagon.com/local-seo/salt-lake-city/entertainment) [HEALTH & WELLNESS 103K/mo](https://seobandwagon.com/local-seo/salt-lake-city/health-wellness) [HOME SERVICES 53K/mo](https://seobandwagon.com/local-seo/salt-lake-city/home-services) [REAL ESTATE 47K/mo](https://seobandwagon.com/local-seo/salt-lake-city/real-estate) [LEGAL 11K/mo](https://seobandwagon.com/local-seo/salt-lake-city/legal)

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Canonical page: https://seobandwagon.com/local-seo/salt-lake-city
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api