# Legal search demand in Salt Lake City THE SEARCH LEDGER · SALT LAKE CITY, UTAH · LEGAL Every month Salt Lake City types 10,990 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/salt-lake-city/legal#colophon) 34 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026 10,990 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026 $812K MONTHLY AD VALUE Source: volume × CPC, computed $44.56 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026 ## When Salt Lake City searches for legal Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV. Search interest by month, indexed 0 to 100: January 90, February 79, March 89, April 73, May 51, June 56, July 56, August 66, September 100, October 65, November 34, December 48. Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Salt Lake City — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Salt Lake City pays per click for legal The 20 highest-volume of 34 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“personal injury lawyer near me”** at $140.82. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | personal injury lawyer near me | 2,400 | $140.82 | 59 | transactional | | 2 | slc personal injury lawyer | 1,300 | $88.72 | | commercial | | 3 | salt lake city accident lawyers | 1,300 | $88.72 | | commercial | | 4 | divorce lawyer salt lake city | 880 | $42.67 | 29 | commercial | | 5 | car accident lawyer salt lake city | 720 | $58.67 | 5 | commercial | | 6 | divorce lawyer near me | 720 | $66.25 | 37 | transactional | | 7 | criminal lawyers salt lake city | 480 | $45.44 | 30 | commercial | | 8 | immigration lawyer slc | 480 | $12.06 | 10 | commercial | | 9 | slc lawyers | 480 | $37.08 | 21 | commercial | | 10 | attorneys in salt lake city | 480 | $37.08 | 14 | commercial | | 11 | lawyer near me | 390 | $39.77 | 77 | transactional | | 12 | salt lake real estate attorney | 210 | $7.68 | 16 | commercial | | 13 | law firms slc | 210 | $18.78 | 10 | commercial | | 14 | dui lawyer slc | 170 | $75.68 | | commercial | | 15 | estate planning lawyer salt lake city | 110 | $5.46 | 3 | commercial | | 16 | tax attorney slc | 90 | $45.88 | 2 | commercial | | 17 | pro bono lawyers salt lake city | 70 | $13.02 | 3 | commercial | | 18 | probate lawyer salt lake city | 70 | $15.99 | 15 | commercial | | 19 | estate attorney salt lake city | 70 | $18.73 | 14 | commercial | | 20 | utah legal services salt lake city | 50 | $4.81 | | informational | Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Salt Lake City legal results Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. personal injury lawyer near me 2,400/mo · $140.82 CPC · difficulty 59 MAP PACK - 1 Craig Swapp & Associates 4.9★ 1,100 - 2 Robert J. DeBry & Associates 4.8★ 719 - 3 Parker & McConkie Personal Injury Lawyers Salt Lake City 5★ 152 ORGANIC TOP 5 - 1 attorneys.superlawyers.com - 2 justia.com - 3 ckolaw.com LOCAL - 4 lowelawgroup.com LOCAL - 5 craigswapp.com LOCAL slc personal injury lawyer 1,300/mo · $88.72 CPC MAP PACK - 1 Craig Swapp & Associates 4.9★ 1,100 - 2 Parker & McConkie Personal Injury Lawyers Salt Lake City 5★ 152 - 3 Robert J. DeBry & Associates 4.8★ 719 ORGANIC TOP 5 - 1 lancebingham.com LOCAL - 2 ckolaw.com LOCAL - 3 attorneys.superlawyers.com - 4 parkerandmcconkie.com LOCAL - 5 saltlakeinjury.com LOCAL car accident lawyer salt lake city 720/mo · $58.67 CPC · difficulty 5 MAP PACK - 1 Craig Swapp & Associates 4.9★ 1,100 - 2 Robert J. DeBry & Associates 4.8★ 719 - 3 Salt Lake Injury Law 4.9★ 246 ORGANIC TOP 5 - 1 lancebingham.com LOCAL - 2 attorneys.superlawyers.com - 3 bencrump.com - 4 lowelawgroup.com LOCAL - 5 ckolaw.com LOCAL Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The legal businesses competing in Salt Lake City The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Siegfried & Jensen | 4.8 ★ | 2,311 | Personal injury attorney | YES | | #2 | Craig Swapp & Associates | 4.9 ★ | 1,069 | Personal injury attorney | YES | | #3 | Robert J. DeBry & Associates | 4.8 ★ | 719 | Personal injury attorney | YES | | #4 | Parker & McConkie | 5 ★ | 631 | Personal injury attorney | YES | | #5 | Morgan & Morgan | 4.7 ★ | 620 | Personal injury attorney | YES | | #6 | Wasatch Defense Lawyers | 4.8 ★ | 573 | Criminal justice attorney | YES | | #7 | Fielding Law Accident Attorneys | 4.8 ★ | 348 | Personal injury attorney | YES | | #8 | Handy & Handy Attorneys At Law | 5 ★ | 324 | Personal injury attorney | YES | | #9 | ReshLaw Accident & Injury | 5 ★ | 291 | Personal injury attorney | YES | | #10 | Feller & Wendt, LLC - Personal Injury & Car Accident Lawyers | 4.7 ★ | 263 | Personal injury attorney | YES | | #11 | BAM Personal Injury Lawyers - Murray Office | 5 ★ | 262 | Personal injury attorney | YES | | #12 | Salt Lake Injury Law | 4.9 ★ | 246 | Personal injury attorney | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## What Salt Lake City asks about legal People Also Ask questions collected verbatim from Salt Lake City legal results — the literal wording Google is already surfacing. Is it worth suing for personal injury? How hard is it to win a personal injury lawsuit? What not to say to a personal injury lawyer? How much do most personal injury lawyers charge? Who is the best personal injury lawyer in Salt Lake City? How much of a $25,000 settlement will I get? Can you sue for pain and suffering in Utah? How long does an insurance company have to settle a claim in Utah? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo) ## More Salt Lake City search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 2.0M searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/food-dining)[Entertainment · 147K searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/entertainment)[Health & Wellness · 103K searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/health-wellness)[Home Services · 53K searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/home-services)[Real Estate · 47K searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/real-estate) LEGAL IN OTHER METROS [Boise](https://seobandwagon.com/local-seo/boise/legal) [Las Vegas](https://seobandwagon.com/local-seo/las-vegas/legal) [Phoenix](https://seobandwagon.com/local-seo/phoenix/legal) [← All Salt Lake City market data](https://seobandwagon.com/local-seo/salt-lake-city) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Salt Lake City, Utah · Legal · 34 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 34 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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