# Real Estate search demand in Salt Lake City

THE SEARCH LEDGER · SALT LAKE CITY, UTAH · REAL ESTATE

Every month Salt Lake City types 47,320 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/salt-lake-city/real-estate#colophon)

59

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026

47,320

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026

$195K

MONTHLY AD VALUE

Source: volume × CPC, computed

$7.47

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026

## When Salt Lake City searches for real estate

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in MAR and lowest in DEC.

Search interest by month, indexed 0 to 100: January 98, February 84, March 100, April 99, May 95, June 87, July 84, August 96, September 86, October 84, November 74, December 72.

Source: [Google Trends](https://trends.google.com/) relative interest for the Real Estate category in Salt Lake City — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Salt Lake City pays per click for real estate

The 20 highest-volume of 59 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“realtor near me”** at $11.72.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | apartments near me | 22,200 | $4.57 | 41 | transactional |
| 2 | apartments salt lake city | 8,100 | $5.29 | 11 | commercial |
| 3 | slc homes for sale | 5,400 | $2.24 | 14 | transactional |
| 4 | homes for sale near me | 4,400 | $1.77 | 63 | transactional |
| 5 | realtor com salt lake city | 1,000 | $1.65 | 1 | commercial |
| 6 | salt lake condo for sale | 880 | $1.86 | | informational |
| 7 | salt lake housing | 720 | $3.97 | | informational |
| 8 | real estate slc ut | 590 | $2.34 | | informational |
| 9 | realtor near me | 590 | $11.72 | 65 | transactional |
| 10 | salt lake townhomes for sale | 320 | $2.81 | | informational |
| 11 | park city condos for sale | 260 | $4.19 | | branded |
| 12 | zillow slc homes for sale | 210 | $1.71 | 0 | transactional |
| 13 | park city condos | 170 | $3.47 | | branded |
| 14 | realtor salt lake | 170 | $5.77 | 8 | commercial |
| 15 | slc realtor | 170 | $10.17 | 8 | commercial |
| 16 | salt lake city realtors | 170 | $10.17 | 30 | commercial |
| 17 | slc real estate | 170 | $0.83 | | informational |
| 18 | homes for sale in sugarhouse | 170 | $1.90 | 0 | transactional |
| 19 | park city real estate agents | 140 | $0.49 | | branded |
| 20 | homes for sale in sugarhouse utah | 140 | $1.36 | 0 | transactional |

Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Who owns the Salt Lake City real estate results

Live position tracking for the tracked keyword in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

apartments near me

22,200/mo · $4.57 CPC · difficulty 41

MAP PACK

-   1 The Worthington 4.6★ 137
-   2 theRANDI 4.4★ 98
-   3 The Aster Apartments 4★ 46

ORGANIC TOP 5

-   1 apartments.com
-   2 zillow.com
-   3 rentler.com
-   4 rentcafe.com
-   5 yelp.com

Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The real estate businesses competing in Salt Lake City

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Sky Harbor Apartments | 3.8 ★ | 585 | Apartment complex | YES |
| #2 | Bridges Apartment Homes | 3.9 ★ | 540 | Apartment complex | YES |
| #3 | Post District Residences Apartments | 4.3 ★ | 442 | Apartment complex | YES |
| #4 | Seasons On City Creek Apartments | 4.7 ★ | 425 | Apartment complex | YES |
| #5 | The Grove Apartments | 3.8 ★ | 408 | Apartment complex | YES |
| #6 | 4th West Apartments | 4.1 ★ | 400 | Apartment rental agency | YES |
| #7 | Altitude on Fifth Apartments | 4.2 ★ | 396 | Apartment complex | YES |
| #8 | River Rock Apartments | 3.5 ★ | 370 | Apartment complex | YES |
| #9 | Hardware Apartments | 4.4 ★ | 354 | Apartment rental agency | YES |
| #10 | Enclave at 1400 South Apartments | 4.1 ★ | 338 | Apartment rental agency | YES |
| #11 | Seasons At Library Square Apartments | 4.9 ★ | 334 | Apartment complex | YES |
| #12 | Gateway 505 | 3.9 ★ | 293 | Apartment rental agency | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Real Estate brands Salt Lake City searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

park city 260/mo

park city 170/mo

park city 140/mo

park city 90/mo

park city 50/mo

park city 40/mo

park city 20/mo

park city 10/mo

Source: [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Salt Lake City asks about real estate

People Also Ask questions collected verbatim from Salt Lake City real estate results — the literal wording Google is already surfacing.

Can I afford an apartment if I make $2000 a month?

Where is it cheapest to rent an apartment?

How much salary to afford $1500 rent?

Which area is the cheapest to rent?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Salt Lake City metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Real estate SEO](https://seobandwagon.com/real-estate-seo)

## More Salt Lake City search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 2.0M searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/food-dining)[Entertainment · 147K searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/entertainment)[Health & Wellness · 103K searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/health-wellness)[Home Services · 53K searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/home-services)[Legal · 11K searches/mo](https://seobandwagon.com/local-seo/salt-lake-city/legal)

REAL ESTATE IN OTHER METROS

[Phoenix](https://seobandwagon.com/local-seo/phoenix/real-estate)

[← All Salt Lake City market data](https://seobandwagon.com/local-seo/salt-lake-city) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Salt Lake City, Utah · Real Estate · 59 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 59 real estate keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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