# Who gets found in San Antonio?

Aug 30 → Sep 8 4 page-one leaders changed hands 15 new pages in the top 5

THE SEARCH LEDGER · SAN ANTONIO EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, San Antonio types 3,015,530 searches looking for a local business, and advertisers pay $9.78M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/san-antonio#methodology)

3,015,530

SEARCHES IN PLAY / MO

$9.78M

AD-EQUIV. VALUE / MO

1,353

LISTINGS TRACKED

6,407

KEYWORDS TRACKED

San Antonio searches 7,104,390 times a month in total. The other 4,088,860 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), San Antonio DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), San Antonio DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what San Antonio asks Google for in an average month.

3,015,530

searches in an average month across the 2,761 keywords where a local business can actually be chosen — roughly **101,000 searches a day** for something, or someone, in San Antonio.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 42% of everything San Antonio searches.

Waffle chart of monthly search demand by vertical: Food & Dining 63 percent, Other 12 percent, Attractions 7 percent, Hotels & Lodging 4 percent, Health & Wellness 4 percent, Real Estate 4 percent, Personal Care 3 percent, Home Services 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), San Antonio DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 63% Other 12% Attractions 7% Hotels & Lodging 4% Health & Wellness 4% Real Estate 4% Personal Care 3% Home Services 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **63% of the addressable demand** in San Antonio, against 7% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), San Antonio DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 65 | 64 | 100 | 76 | 81 | 86 | 95 | 81 | 66 | 76 | 73 | 71 |
| Hotels & Lodging | 67 | 68 | 92 | 79 | 78 | 90 | 100 | 76 | 64 | 78 | 75 | 100 |
| Shopping | 74 | 67 | 86 | 75 | 80 | 80 | 93 | 90 | 76 | 80 | 88 | 100 |
| Entertainment | 53 | 46 | 70 | 80 | 88 | 96 | 100 | 57 | 55 | 58 | 54 | 66 |
| Food & Dining | 84 | 83 | 99 | 83 | 97 | 95 | 97 | 100 | 84 | 86 | 85 | 86 |
| Education | 95 | 80 | 91 | 86 | 92 | 51 | 58 | 95 | 100 | 99 | 78 | 79 |
| Travel & Transit | 65 | 67 | 87 | 79 | 88 | 97 | 100 | 77 | 67 | 83 | 73 | 76 |
| Personal Care | 64 | 75 | 93 | 82 | 92 | 76 | 81 | 100 | 82 | 75 | 75 | 69 |
| Health & Wellness | 100 | 91 | 97 | 93 | 87 | 93 | 93 | 96 | 98 | 92 | 82 | 90 |
| Real Estate | 91 | 84 | 100 | 91 | 87 | 96 | 86 | 100 | 98 | 86 | 83 | 75 |
| Jobs & Careers | 99 | 79 | 80 | 82 | 80 | 100 | 79 | 66 | 80 | 67 | 67 | 54 |
| Home Services | 80 | 84 | 91 | 82 | 76 | 83 | 81 | 96 | 100 | 94 | 68 | 72 |
| Legal | 84 | 78 | 85 | 68 | 59 | 60 | 65 | 85 | 100 | 80 | 53 | 64 |
| Professional Services | 89 | 100 | 84 | 71 | 50 | 48 | 51 | 64 | 84 | 64 | 49 | 52 |

### Climbing fastest

The steepest risers in San Antonio over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

world cup watch party san antonio ▲ 288% BREAKOUT

july 4 san antonio ▲ 286% BREAKOUT

san antonio tornado warning ▲ 279% BREAKOUT

san antonio world cup watch party ▲ 271% BREAKOUT

ice bar san antonio ▲ 264% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), San Antonio DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for San Antonio — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 15 more clear the bar below these.

New Braunfels SUBURB 91,160/mo

63 keywords · $130.8K/mo in ad-equivalent value

Downtown NEIGHBORHOOD 87,250/mo

96 keywords · $131.2K/mo in ad-equivalent value

Stone Oak NEIGHBORHOOD 48,620/mo

121 keywords · $113.4K/mo in ad-equivalent value

Boerne SUBURB 28,700/mo

38 keywords · $33.1K/mo in ad-equivalent value

Alamo Heights SUBURB 24,340/mo

66 keywords · $64.2K/mo in ad-equivalent value

Cibolo SUBURB 23,910/mo

38 keywords · $39.5K/mo in ad-equivalent value

Helotes SUBURB 16,620/mo

4 keywords · $21.0K/mo in ad-equivalent value

Schertz SUBURB 15,650/mo

54 keywords · $97.3K/mo in ad-equivalent value

Seguin SUBURB 14,890/mo

29 keywords · $24.9K/mo in ad-equivalent value

Live Oak SUBURB 10,330/mo

9 keywords · $27.0K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), San Antonio DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**New Braunfels** alone carries 91,160 searches a month across 63 keywords, worth $130.8K a month at Google's posted prices. If your pages only ever say "San Antonio", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in San Antonio.

"SAN ANTONIO COMMERCIAL VEHICLE ACCIDENT LAWYERS" · COST OF ONE AD CLICK

$1469.54

One click. Not a customer — a *click*. That's what a single visit from this search trades for in San Antonio right now.

### Every keyword has a price tag

The 6,218 of 6,407 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 6218 tracked keywords by cost per click, log scale. Cheapest: car wash 78259 at $0.01. Most expensive: san antonio commercial vehicle accident lawyers at $1469.54.

### The price board

The 6,218 of 6,407 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | san antonio commercial vehicle accident lawyers · LEGAL | $1469.54 | 10 | $14.7K | — |
| 2 | san antonio motorcycle accident lawyer · LEGAL | $826.48 | 390 | $322.3K | — |
| 3 | villarreal & begum law firm san antonio tx · LEGAL | $576.52 | 10 | $5.8K | — |
| 4 | renewal by andersen window replacement san antonio · OTHER | $515.68 | 10 | $5.2K | — |
| 5 | san antonio wrongful death lawyer · LEGAL | $414.58 | 210 | $87.1K | — |
| 6 | insurance lawyer san antonio · LEGAL | $398.49 | 20 | $8.0K | — |
| 7 | best car accident attorney san antonio · LEGAL | $349.31 | 140 | $48.9K | — |
| 8 | san antonio personal injury · OTHER | $321.18 | 30 | $9.6K | — |
| 9 | accident lawyer san antonio · LEGAL | $320.37 | 260 | $83.3K | — |
| 10 | 18 wheeler accident lawyer san antonio · LEGAL | $291.45 | 260 | $75.8K | — |
| 11 | plumber alamo heights · HOME SERVICES | $259.40 | 20 | $5.2K | — |
| 12 | emergency ac repair san antonio · HOME SERVICES | $258.14 | 140 | $36.1K | — |
| 13 | personal injury lawyer near me · LEGAL | $230.96 | 1,600 | $369.5K | — |
| 14 | best personal injury lawyer san antonio · LEGAL | $224.72 | 110 | $24.7K | — |
| 15 | work injury lawyer san antonio · LEGAL | $214.68 | 210 | $45.1K | — |
| 16 | bexar county criminal defense attorney · LEGAL | $210.61 | 30 | $6.3K | — |
| 17 | emergency plumbing services san antonio · HOME SERVICES | $193.24 | 50 | $9.7K | — |
| 18 | interstate movers san antonio · OTHER | $192.31 | 10 | $1.9K | — |
| 19 | concrete work san antonio · OTHER | $189.33 | 40 | $7.6K | — |
| 20 | home defense pest control san antonio · HOME SERVICES | $187.77 | 10 | $1.9K | — |
| 21 | irs attorney san antonio · LEGAL | $186.58 | 10 | $1.9K | — |
| 22 | thomas j henry law firm san antonio · LEGAL | $179.92 | 590 | $106.2K | — |
| 23 | aguirre law firm san antonio · LEGAL | $178.86 | 20 | $3.6K | — |
| 24 | plumber 78250 · HOME SERVICES | $175.48 | 10 | $1.8K | — |
| 25 | vespid pest control san antonio · HOME SERVICES | $175.23 | 10 | $1.8K | — |
| 26 | best plumbing company in san antonio · HOME SERVICES | $160.23 | 30 | $4.8K | — |
| 27 | injury attorney san antonio · LEGAL | $157.78 | 2,900 | $457.6K | — |
| 28 | 24 hour plumber san antonio · HOME SERVICES | $155.47 | 110 | $17.1K | — |
| 29 | car wreck lawyer san antonio · LEGAL | $154.44 | 2,400 | $370.7K | — |
| 30 | henry lawyer san antonio · LEGAL | $150.01 | 10 | $1.5K | — |
| 31 | ant exterminator san antonio · HOME SERVICES | $144.45 | 10 | $1.4K | — |
| 32 | commercial ac san antonio · OTHER | $143.10 | 10 | $1.4K | — |
| 33 | san antonio heating and air · HOME SERVICES | $138.35 | 10 | $1.4K | — |
| 34 | prenup lawyer san antonio · LEGAL | $137.35 | 10 | $1.4K | — |
| 35 | window installation san antonio · OTHER | $136.81 | 20 | $2.7K | — |
| 36 | best local movers san antonio · OTHER | $134.91 | 10 | $1.3K | — |
| 37 | best dwi attorney in san antonio · LEGAL | $128.99 | 20 | $2.6K | — |
| 38 | patino law firm san antonio · LEGAL | $122.89 | 10 | $1.2K | — |
| 39 | fumigation san antonio · OTHER | $122.58 | 10 | $1.2K | — |
| 40 | first call plumbing san antonio · HOME SERVICES | $116.87 | 10 | $1.2K | — |
| 41 | shower remodel san antonio · HOME SERVICES | $116.52 | 70 | $8.2K | — |
| 42 | best dui lawyer in san antonio · LEGAL | $115.19 | 10 | $1.2K | — |
| 43 | san antonio bathroom remodeling companies · HOME SERVICES | $114.13 | 10 | $1.1K | — |
| 44 | best dwi lawyer san antonio · LEGAL | $113.89 | 70 | $8.0K | — |
| 45 | we buy houses in san antonio · OTHER | $113.30 | 10 | $1.1K | — |
| 46 | emergency plumber near me · HOME SERVICES | $112.10 | 880 | $98.6K | — |
| 47 | 24 hour ac repair san antonio · HOME SERVICES | $111.12 | 10 | $1.1K | — |
| 48 | homes for sale foster rd san antonio tx · REAL ESTATE | $110.29 | 10 | $1.1K | — |
| 49 | foundation companies in san antonio · OTHER | $104.15 | 90 | $9.4K | — |
| 50 | ac tune up specials san antonio · OTHER | $103.33 | 10 | $1.0K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), San Antonio DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $1,470 a click?

The businesses bidding here keep bidding. Here's the math that makes a $1,470 click rational, using legal industry benchmarks.

100 clicks bought −$146,954

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.5× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

san antonio commercial vehicle accident lawyers

~$25,000 case fee (benchmark) · $1469.54/click

17 clicks

renewal by andersen window replacement san antonio

~$9,500 job value (benchmark) · $515.68/click

18 clicks

homes for sale foster rd san antonio tx

~$9,000 commission (benchmark) · $110.29/click

81 clicks

estate sale 78209

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), San Antonio DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Legal $2,933,000/mo

Home Services $2,481,000/mo

Food & Dining $1,383,000/mo

Health & Wellness $1,057,000/mo

Other $544,000/mo

Real Estate $449,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds San Antonio's front page, who's climbing, who's slipping — and where the seats are still empty.

25%

of San Antonio's tracked page-one slots are held by one of the 40 national directories we name — attorneys.superlawyers.com, m.yelp.com, www.facebook.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 75% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 25 of 100 tracked page-one slots held by one of 40 named national directories, 75 by everything else.

out-of-town directories · 25 everything else · 75

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the San Antonio coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "pizza near me"

Page-one position, last pull vs. this one: **locations.papajohns.com moved ▲ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for pizza near me between Aug 30 and Sep 8: locations.papajohns.com moved from position 7 → 1.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 12

Complete Care Brooks City Base

map rank for "urgent care"

#17 → #5

▼ 12

Gonzaba Urgent Care - Main Medical Center

map rank for "urgent care"

#8 → #20

▼ 9

www.yelp.com

6 queries — apartments near me · zoo san antonio · plumber near me +3

1 up · 5 down

▲ 6

locations.papajohns.com

pizza near me

#7 → #1

NEW

locations.papajohns.com

pizza near me · new to page one

— → #1

NEW

moversofsanantonio.com

san antonio movers · new to page one

— → #1

▲ 137

Paesanos Riverwalk

reviews

6,414 → 6,551

▲ 125

Domingo Restaurant

reviews

10,205 → 10,330

▼ 0.1★

Marie McGuire Apartments

rating

3.5★ → 3.4★

▼ 11

Four Brothers

map rank for "restaurant"

#9 → #20

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

1,000,000 searches/mo

m.yelp.com AGGREGATOR

pizza near me

74,000 searches/mo

locations.papajohns.com LOCAL

apartments near me

49,500 searches/mo

www.apartments.com AGGREGATOR

urgent care near me

33,100 searches/mo

www.carenow.com LOCAL

dentist near me

18,100 searches/mo

www.deltadental.com LOCAL

apartments san antonio

18,100 searches/mo

www.zillow.com AGGREGATOR

NO MAP PACK

**4 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/san-antonio#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 95%

Map pack 81%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the San Antonio coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **95%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Lo Cura

Top-rated of 99 tracked Restaurant

Rating 5.0 ★ (cat. median 4.4)

Reviews 1,460 (median 1,097)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), San Antonio DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's a rating edge and steady reviews. The playbook is public.

### Ranking with no website

Of the 1,353 businesses we track in San Antonio's map results, **232** have no website at all — 17% of the field, showing up on reputation alone.

232

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **693 reviews** and a 4.6 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), San Antonio DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

30 businesses hold the 51 pack seats across the 17 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Carabin & Shaw

4.9 ★ · 1,200 reviews

7 SEATS

#2

Felix Gonzalez Accident and Injury Law Firm

4.9 ★ · 145 reviews

5 SEATS

#1

Pat Maloney: Accident & Injury Attorney

4.7 ★ · 111 reviews

3 SEATS

#1

Juan's Plumbing Services

4.9 ★ · 204 reviews

2 SEATS

#1

300 Main

4.6 ★ · 81 reviews

2 SEATS

#1

San Antonio Truck Accident Lawyer

5.0 ★ · 28 reviews

2 SEATS

#1

Chapa's Moving Service

no rating on the listing

2 SEATS

#2

Reynaldo Diaz Accident Injury Attorney PC

5.0 ★ · 276 reviews

2 SEATS

A DIFFERENT POOL

**6 of the 30 businesses holding these seats never appear in the category rosters we pull for San Antonio.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 17 tracked keywords anchored on the San Antonio metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,353 businesses we track in San Antonio's map results, **182** are ranking on a listing no owner has claimed — 13% of the field, with nobody able to edit the hours, the category or the photos.

182

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **4,441 reviews** and a 4.4 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), San Antonio DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about San Antonio — each line from a named source, and absent where we have none.

1.43M

PEOPLE

Median age 33.9. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$167,700

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,090

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — San Antonio city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### San Antonio vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | SAN ANTONIO | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $55,084 a year | $69,021 | −20% |
| Median home value | $167,700 | $244,900 | −32% |
| Median gross rent | $1,090 a month | $1,163 | −6% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (San Antonio city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Coworking 15 spaces Low density — remote-worker economy

15 coworking spaces tracked — a low-density remote-work market. A remote-work population searches like a resident but spends like a visitor: lunch, gyms, services near the clusters.

Broadband 162 Mbps avg 91.3% coverage · 32.5% fiber

Average download of 162 Mbps, 91.3% coverage, 32.5% fiber availability. Fast connections mean impatient visitors: page speed is a ranking and conversion factor here.

This week in town 54 upcoming events Kany Garcia: Puerta Abierta Tour · Majestic Theatre San Antonio

54 upcoming tracked events, led by Kany Garcia: Puerta Abierta Tour at Majestic Theatre San Antonio.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The San Antonio edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

3.02M

SEARCHES IN PLAY / MO

$1470

PRICIEST CLICK

25%

PAGE ONE DIRECTORY SHARE

4 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/san-antonio#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

4 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 73 MI Austin, TX 4,894,490 searches/mo · 1,330 listings](https://seobandwagon.com/local-seo/austin) [NEAREST · 189 MI Houston, TX 8,289,250 searches/mo · 1,372 listings](https://seobandwagon.com/local-seo/houston) [NEAREST · 252 MI Dallas-Fort Worth, TX 2,527,820 searches/mo · 1,190 listings](https://seobandwagon.com/local-seo/dallas-fort-worth) [CLOSEST LOOKALIKE Las Vegas, NV 4,334,020 searches/mo · 1,326 listings](https://seobandwagon.com/local-seo/las-vegas)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 1.9M/mo](https://seobandwagon.com/local-seo/san-antonio/food-dining) [HEALTH & WELLNESS 170K/mo](https://seobandwagon.com/local-seo/san-antonio/health-wellness) [ENTERTAINMENT 143K/mo](https://seobandwagon.com/local-seo/san-antonio/entertainment) [REAL ESTATE 126K/mo](https://seobandwagon.com/local-seo/san-antonio/real-estate) [HOME SERVICES 88K/mo](https://seobandwagon.com/local-seo/san-antonio/home-services) [LEGAL 39K/mo](https://seobandwagon.com/local-seo/san-antonio/legal)

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Canonical page: https://seobandwagon.com/local-seo/san-antonio
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api