# Who gets found in Sarasota-Bradenton?

Aug 30 → Sep 8 3 page-one leaders changed hands 15 new pages in the top 5

THE SEARCH LEDGER · SARASOTA-BRADENTON EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Sarasota-Bradenton types 357,090 searches looking for a local business, and advertisers pay $1.11M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/sarasota-bradenton#methodology)

357,090

SEARCHES IN PLAY / MO

$1.11M

AD-EQUIV. VALUE / MO

1,266

LISTINGS TRACKED

2,160

KEYWORDS TRACKED

Sarasota-Bradenton searches 750,160 times a month in total. The other 393,070 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Sarasota-Bradenton asks Google for in an average month.

357,090

searches in an average month across the 879 keywords where a local business can actually be chosen — roughly **12,000 searches a day** for something, or someone, in Sarasota-Bradenton.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 48% of everything Sarasota-Bradenton searches.

Waffle chart of monthly search demand by vertical: Food & Dining 64 percent, Other 12 percent, Attractions 8 percent, Shopping 4 percent, Hotels & Lodging 3 percent, Health & Wellness 3 percent, Home Services 3 percent, Real Estate 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 64% Other 12% Attractions 8% Shopping 4% Hotels & Lodging 3% Health & Wellness 3% Home Services 3% Real Estate 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **64% of the addressable demand** in Sarasota-Bradenton, against 8% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 79 | 86 | 100 | 73 | 62 | 62 | 66 | 51 | 37 | 59 | 59 | 82 |
| Hotels & Lodging | 78 | 87 | 100 | 81 | 76 | 68 | 76 | 64 | 48 | 58 | 63 | 78 |
| Entertainment | 100 | 95 | 97 | 66 | 72 | 60 | 61 | 59 | 49 | 70 | 69 | 71 |
| Food & Dining | 82 | 83 | 100 | 82 | 79 | 69 | 78 | 70 | 55 | 59 | 59 | 79 |
| Real Estate | 95 | 92 | 100 | 81 | 79 | 71 | 70 | 71 | 66 | 79 | 66 | 68 |
| Shopping | 87 | 91 | 100 | 81 | 81 | 66 | 75 | 63 | 51 | 65 | 75 | 85 |
| Personal Care | 85 | 98 | 100 | 81 | 76 | 73 | 75 | 86 | 67 | 78 | 75 | 93 |
| Professional Services | 100 | 65 | 94 | 63 | 32 | 37 | 36 | 38 | 77 | 58 | 36 | 59 |
| Home Services | 87 | 98 | 84 | 78 | 60 | 63 | 62 | 76 | 100 | 91 | 64 | 65 |
| Travel & Transit | 65 | 78 | 100 | 57 | 50 | 50 | 55 | 43 | 31 | 47 | 50 | 59 |
| Health & Wellness | 100 | 93 | 99 | 85 | 73 | 75 | 78 | 86 | 88 | 89 | 78 | 86 |
| Legal | 100 | 80 | 88 | 67 | 48 | 56 | 52 | 70 | 69 | 66 | 42 | 79 |
| Education | 60 | 51 | 57 | 47 | 32 | 47 | 49 | 55 | 36 | 33 | 89 | 100 |

### Climbing fastest

The steepest risers in Sarasota-Bradenton over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

savor sarasota ▲ 271% BREAKOUT

boutique hotels sarasota ▲ 228% BREAKOUT

tralia pizza sarasota ▲ 184% TRENDING

5995 cattleridge blvd sarasota fl 34232 ▲ 182% TRENDING

sarasota luxury hotels ▲ 164% TRENDING

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Sarasota-Bradenton — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top.

Downtown NEIGHBORHOOD 9,050/mo

46 keywords · $11.8K/mo in ad-equivalent value

Lakewood Ranch SUBURB 5,410/mo

74 keywords · $15.7K/mo in ad-equivalent value

Venice SUBURB 5,280/mo

43 keywords · $5.4K/mo in ad-equivalent value

Lido Key NEIGHBORHOOD 3,530/mo

24 keywords · $5.4K/mo in ad-equivalent value

Gillespie Park NEIGHBORHOOD 130/mo

2 keywords · $29/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Downtown** alone carries 9,050 searches a month across 46 keywords, worth $11.8K a month at Google's posted prices. If your pages only ever say "Sarasota-Bradenton", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Sarasota-Bradenton.

"BEST AIR CONDITIONING COMPANIES IN SARASOTA FL" · COST OF ONE AD CLICK

$344.73

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Sarasota-Bradenton right now.

### Every keyword has a price tag

The 2,094 of 2,160 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 2094 tracked keywords by cost per click, log scale. Cheapest: best thai food in sarasota at $0.01. Most expensive: best air conditioning companies in sarasota fl at $344.73.

### The price board

The 2,094 of 2,160 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | best air conditioning companies in sarasota fl · HOME SERVICES | $344.73 | 20 | $6.9K | — |
| 2 | heating and cooling sarasota · HOME SERVICES | $335.89 | 10 | $3.4K | — |
| 3 | personal injury lawyer near me · LEGAL | $226.44 | 590 | $133.6K | — |
| 4 | long distance movers sarasota · OTHER | $222.75 | 40 | $8.9K | — |
| 5 | sarasota traffic lawyer · LEGAL | $179.42 | 10 | $1.8K | — |
| 6 | pest control services sarasota · HOME SERVICES | $164.52 | 10 | $1.6K | — |
| 7 | emergency plumber near me · HOME SERVICES | $149.13 | 90 | $13.4K | — |
| 8 | ac repair near me · HOME SERVICES | $140.57 | 390 | $54.8K | — |
| 9 | best lawyers in sarasota fl · LEGAL | $133.83 | 10 | $1.3K | — |
| 10 | sarasota window replacement · OTHER | $133.64 | 110 | $14.7K | — |
| 11 | sarasota insulation contractors · HOME SERVICES | $128.36 | 10 | $1.3K | — |
| 12 | best roofers in sarasota · HOME SERVICES | $125.88 | 20 | $2.5K | — |
| 13 | criminal lawyers sarasota · LEGAL | $121.37 | 170 | $20.6K | — |
| 14 | termite treatment sarasota · OTHER | $113.69 | 10 | $1.1K | — |
| 15 | electrical contractors sarasota · HOME SERVICES | $108.21 | 20 | $2.2K | — |
| 16 | flamingo appliance repair sarasota · HOME SERVICES | $108.21 | 10 | $1.1K | — |
| 17 | roofing contractor near me · HOME SERVICES | $104.46 | 320 | $33.4K | — |
| 18 | sarasota fencing companies · OTHER | $98.56 | 10 | $986 | — |
| 19 | ac service sarasota · OTHER | $96.83 | 90 | $8.7K | — |
| 20 | solar companies sarasota · OTHER | $89.29 | 10 | $893 | — |
| 21 | florida southern roofing sarasota · HOME SERVICES | $88.23 | 10 | $882 | — |
| 22 | injury lawyer sarasota · LEGAL | $86.91 | 320 | $27.8K | — |
| 23 | oakhurst villas sarasota fl · OTHER | $85.77 | 10 | $858 | — |
| 24 | emergency plumber sarasota · HOME SERVICES | $79.40 | 30 | $2.4K | — |
| 25 | medical malpractice attorneys sarasota · LEGAL | $73.55 | 40 | $2.9K | — |
| 26 | commercial roofing sarasota · HOME SERVICES | $72.20 | 50 | $3.6K | — |
| 27 | plumbing express sarasota · HOME SERVICES | $64.40 | 10 | $644 | — |
| 28 | brown's tree service sarasota · OTHER | $62.50 | 10 | $625 | — |
| 29 | rooftop sarasota · FOOD & DINING | $62.26 | 140 | $8.7K | — |
| 30 | climatic air conditioning sarasota · HOME SERVICES | $61.76 | 10 | $618 | — |
| 31 | window glass replacement sarasota · OTHER | $61.56 | 10 | $616 | — |
| 32 | movers near sarasota fl · OTHER | $60.49 | 10 | $605 | — |
| 33 | landscape architect sarasota · HOME SERVICES | $60.35 | 20 | $1.2K | — |
| 34 | garage door repair near me · HOME SERVICES | $60.18 | 210 | $12.6K | — |
| 35 | insurance broker sarasota · OTHER | $59.01 | 10 | $590 | — |
| 36 | roof repair sarasota · HOME SERVICES | $58.95 | 90 | $5.3K | — |
| 37 | best ac company sarasota · OTHER | $58.00 | 10 | $580 | — |
| 38 | pest control near me · HOME SERVICES | $57.17 | 170 | $9.7K | — |
| 39 | plumber near me · HOME SERVICES | $55.57 | 720 | $40.0K | — |
| 40 | best pest control sarasota · HOME SERVICES | $55.13 | 20 | $1.1K | — |
| 41 | rat control sarasota fl · OTHER | $54.73 | 10 | $547 | — |
| 42 | arrow pest sarasota · HOME SERVICES | $54.33 | 10 | $543 | — |
| 43 | naturzone sarasota · OTHER | $54.10 | 10 | $541 | — |
| 44 | cool today ac sarasota · OTHER | $53.32 | 10 | $533 | — |
| 45 | strong roofing sarasota · HOME SERVICES | $53.26 | 40 | $2.1K | — |
| 46 | hvac repair sarasota · HOME SERVICES | $53.14 | 10 | $531 | — |
| 47 | blanton plumbing sarasota · HOME SERVICES | $53.03 | 10 | $530 | — |
| 48 | ac sarasota fl · OTHER | $51.36 | 70 | $3.6K | — |
| 49 | roof replacement sarasota · HOME SERVICES | $50.55 | 70 | $3.5K | — |
| 50 | sarasota plumber · HOME SERVICES | $49.69 | 880 | $43.7K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $345 a click?

The businesses bidding here keep bidding. Here's the math that makes a $345 click rational, using local services industry benchmarks.

100 clicks bought −$34,473

20 become phone calls (20% call rate, benchmark)

5 become new customers (25% close, benchmark)

Revenue from those 5 new customers +$9,000 · 0.3× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

personal injury lawyer near me

~$25,000 case fee (benchmark) · $226.44/click

110 clicks

pest control services sarasota

~$9,500 job value (benchmark) · $164.52/click

57 clicks

med spa sarasota fl

~$3,200 patient value (benchmark) · $45.19/click

70 clicks

sirius spa sarasota

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $397,000/mo

Legal $220,000/mo

Food & Dining $169,000/mo

Health & Wellness $110,000/mo

Other $70,000/mo

Hotels & Lodging $32,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Sarasota-Bradenton's front page, who's climbing, who's slipping — and where the seats are still empty.

26%

of Sarasota-Bradenton's tracked page-one slots are held by one of the 40 national directories we name — attorneys.superlawyers.com, www.yelp.com, www.tripadvisor.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 74% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 26 of 100 tracked page-one slots held by one of 40 named national directories, 74 by everything else.

out-of-town directories · 26 everything else · 74

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Sarasota-Bradenton coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "grocery store near me"

Page-one position, last pull vs. this one: **detwilermarket.com moved ▼ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for grocery store near me between Aug 30 and Sep 8: detwilermarket.com moved from position 4 → 10.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 14

Corcoran Dwellings - Sarasota Real Estate

map rank for "homes for sale"

#6 → #20

▼ 13

The Florida Law Group, Car Accident and Personal Injury Attorneys

map rank for "personal injury lawyer"

#7 → #20

▼ 6

detwilermarket.com

grocery store near me

#4 → #10

▲ 5

www.visitsarasota.com

3 queries — ringling museum sarasota · sarasota airport · columbia's restaurant sarasota

2 up · 1 down

NEW

www.mistersparky.com

electrician near me · new to page one

— → #1

NEW

www.yelp.com

restaurants near me · new to page one

— → #2

▲ 52

Mister O1 Extraordinary Pizza UTC

reviews

1,421 → 1,473

▲ 51

Veteran Air Heating & Air Conditioning

reviews

11,017 → 11,068

▲ 0.1★

The Law Offices of Daniel D. Nawara, P.A.

rating

4.8★ → 4.9★

▼ 9

Embossed HVAC Repair Sarasota

map rank for "ac repair"

#8 → #17

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

110,000 searches/mo

www.visitsarasota.com LOCAL

grocery store near me

9,900 searches/mo

www.yelp.com AGGREGATOR

ringling museum sarasota

8,100 searches/mo

www.ringling.org OPEN RACE

mote aquarium sarasota fl

5,400 searches/mo

mote.org OPEN RACE

sarasota airport

3,600 searches/mo

flysrq.com OPEN RACE

dentist near me

1,300 searches/mo

www.deltadental.com LOCAL

NO MAP PACK

**6 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/sarasota-bradenton#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 95%

Map pack 71%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Sarasota-Bradenton coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **95%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Michael R. Dorociak, DDS, MAGD

Top-rated of 96 tracked Dentist

Rating 5.0 ★ (cat. median 4.9)

Reviews 2,331 (median 290)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 8× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,266 businesses we track in Sarasota-Bradenton's map results, **157** have no website at all — 12% of the field, showing up on reputation alone.

157

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **2,465 reviews** and a 4.1 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

32 businesses hold the 44 pack seats across the 15 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

D & D Air Conditioning, Inc.

4.8 ★ · 1,400 reviews

3 SEATS

#1

Green Cooling Solutions AC Repair & Installatio

5.0 ★ · 884 reviews

3 SEATS

#3

ACS Home Services- Sarasota AC Repair

4.9 ★ · 648 reviews

3 SEATS

#1

Armstrong Bros Plumbing

4.9 ★ · 427 reviews

2 SEATS

#1

Smile Sarasota

5.0 ★ · 292 reviews

2 SEATS

#1

Dannheisser Injury Law

5.0 ★ · 268 reviews

2 SEATS

#2

Aqua Plumbing & Air Downtown Sarasota

4.9 ★ · 2,000 reviews

2 SEATS

#2

Exceptional Dentistry of Sarasota

4.9 ★ · 962 reviews

2 SEATS

A DIFFERENT POOL

**13 of the 32 businesses holding these seats never appear in the category rosters we pull for Sarasota-Bradenton.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 15 tracked keywords anchored on the Sarasota-Bradenton metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,266 businesses we track in Sarasota-Bradenton's map results, **145** are ranking on a listing no owner has claimed — 11% of the field, with nobody able to edit the hours, the category or the photos.

145

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **1,397 reviews** and a 4 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Sarasota-Bradenton city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Sarasota-Bradenton — each line from a named source, and absent where we have none.

54K

PEOPLE

Median age 49. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$321,100

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,290

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Sarasota-Bradenton city proper, not the metro; fetched 2026-08-30. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Sarasota-Bradenton vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | SARASOTA-BRADENTON | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $62,615 a year | $69,021 | −9% |
| Median home value | $321,100 | $244,900 | +31% |
| Median gross rent | $1,290 a month | $1,163 | +11% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Sarasota-Bradenton city proper, not the metro; fetched 2026-08-30) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Sarasota-Bradenton edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

357K

SEARCHES IN PLAY / MO

$345

PRICIEST CLICK

26%

PAGE ONE DIRECTORY SHARE

6 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/sarasota-bradenton#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

6 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 43 MI Tampa-St. Petersburg, FL 5,471,150 searches/mo · 1,363 listings](https://seobandwagon.com/local-seo/tampa-st-petersburg) [NEAREST · 63 MI Fort Myers-Cape Coral, FL 374,790 searches/mo · 1,029 listings](https://seobandwagon.com/local-seo/fort-myers-cape-coral) [NEAREST · 109 MI Orlando, FL 2,202,890 searches/mo · 1,162 listings](https://seobandwagon.com/local-seo/orlando) [CLOSEST LOOKALIKE Boise, ID 749,380 searches/mo · 1,243 listings](https://seobandwagon.com/local-seo/boise)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 229K/mo](https://seobandwagon.com/local-seo/sarasota-bradenton/food-dining) [HEALTH & WELLNESS 16K/mo](https://seobandwagon.com/local-seo/sarasota-bradenton/health-wellness) [HOME SERVICES 12K/mo](https://seobandwagon.com/local-seo/sarasota-bradenton/home-services) [ENTERTAINMENT 5K/mo](https://seobandwagon.com/local-seo/sarasota-bradenton/entertainment) [LEGAL 3K/mo](https://seobandwagon.com/local-seo/sarasota-bradenton/legal)

---

Canonical page: https://seobandwagon.com/local-seo/sarasota-bradenton
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api