# Who gets found in Seattle?

Aug 30 → Sep 8 5 page-one leaders changed hands 25 new pages in the top 5

THE SEARCH LEDGER · SEATTLE EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Seattle types 3,678,120 searches looking for a local business, and advertisers pay $5.33M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/seattle#methodology)

3,678,120

SEARCHES IN PLAY / MO

$5.33M

AD-EQUIV. VALUE / MO

1,061

LISTINGS TRACKED

5,678

KEYWORDS TRACKED

Seattle searches 8,329,580 times a month in total. The other 4,651,460 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Seattle asks Google for in an average month.

3,678,120

searches in an average month across the 2,500 keywords where a local business can actually be chosen — roughly **123,000 searches a day** for something, or someone, in Seattle.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 44% of everything Seattle searches.

Waffle chart of monthly search demand by vertical: Food & Dining 55 percent, Attractions 14 percent, Travel & Transit 13 percent, Other 8 percent, Hotels & Lodging 4 percent, Shopping 3 percent, Health & Wellness 2 percent, Personal Care 1 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 55% Attractions 14% Travel & Transit 13% Other 8% Hotels & Lodging 4% Shopping 3% Health & Wellness 2% Personal Care 1%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **55% of the addressable demand** in Seattle, against 14% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Seattle city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Shopping | 42 | 42 | 51 | 58 | 81 | 95 | 100 | 99 | 71 | 60 | 51 | 51 |
| Attractions | 40 | 38 | 51 | 60 | 78 | 88 | 100 | 91 | 62 | 51 | 41 | 37 |
| Education | 60 | 58 | 84 | 84 | 100 | 96 | 100 | 71 | 66 | 63 | 52 | 44 |
| Hotels & Lodging | 51 | 52 | 64 | 67 | 81 | 88 | 99 | 100 | 83 | 75 | 59 | 52 |
| Food & Dining | 70 | 60 | 72 | 72 | 84 | 85 | 96 | 100 | 83 | 77 | 72 | 70 |
| Entertainment | 58 | 60 | 72 | 79 | 86 | 71 | 83 | 98 | 89 | 100 | 79 | 62 |
| Travel & Transit | 55 | 47 | 67 | 66 | 81 | 83 | 100 | 99 | 79 | 78 | 64 | 65 |
| Real Estate | 96 | 81 | 86 | 98 | 100 | 86 | 85 | 86 | 75 | 74 | 71 | 69 |
| Personal Care | 63 | 63 | 76 | 76 | 84 | 85 | 89 | 100 | 76 | 72 | 64 | 64 |
| Health & Wellness | 94 | 78 | 85 | 81 | 84 | 100 | 96 | 89 | 91 | 87 | 80 | 85 |
| Home Services | 81 | 76 | 80 | 73 | 72 | 75 | 75 | 89 | 100 | 86 | 66 | 67 |
| Legal | 100 | 74 | 80 | 53 | 51 | 50 | 49 | 72 | 93 | 72 | 46 | 75 |
| Professional Services | 63 | 34 | 35 | 27 | 17 | 16 | 17 | 22 | 32 | 100 | 87 | 71 |

### Climbing fastest

The steepest risers in Seattle over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

seattle world cup watch party ▲ 296% BREAKOUT

world cup watch party seattle ▲ 294% BREAKOUT

bite of seattle ▲ 288% BREAKOUT

july 4 seattle ▲ 284% BREAKOUT

west seattle summer fest ▲ 279% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Seattle — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 31 more clear the bar below these.

Tacoma SUBURB 408,930/mo

43 keywords · $565.6K/mo in ad-equivalent value

Ballard NEIGHBORHOOD 90,060/mo

167 keywords · $166.3K/mo in ad-equivalent value

Bellevue SUBURB 69,050/mo

59 keywords · $61.6K/mo in ad-equivalent value

Pioneer Square NEIGHBORHOOD 62,180/mo

36 keywords · $51.0K/mo in ad-equivalent value

Capitol Hill NEIGHBORHOOD 54,720/mo

83 keywords · $41.1K/mo in ad-equivalent value

Downtown Seattle NEIGHBORHOOD 40,560/mo

68 keywords · $32.6K/mo in ad-equivalent value

Redmond SUBURB 40,060/mo

21 keywords · $45.3K/mo in ad-equivalent value

Belltown NEIGHBORHOOD 34,550/mo

41 keywords · $34.3K/mo in ad-equivalent value

University District NEIGHBORHOOD 31,880/mo

12 keywords · $27.3K/mo in ad-equivalent value

Green Lake NEIGHBORHOOD 30,530/mo

9 keywords · $15.9K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Tacoma** alone carries 408,930 searches a month across 43 keywords, worth $565.6K a month at Google's posted prices. If your pages only ever say "Seattle", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Seattle.

"CONCRETE WORK SEATTLE" · COST OF ONE AD CLICK

$800.92

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Seattle right now.

### Every keyword has a price tag

The 5,441 of 5,678 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 5441 tracked keywords by cost per click, log scale. Cheapest: northern lights seattle at $0.01. Most expensive: concrete work seattle at $800.92.

### The price board

The 5,441 of 5,678 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | concrete work seattle · OTHER | $800.92 | 10 | $8.0K | — |
| 2 | best car accident lawyer in seattle · LEGAL | $775.46 | 10 | $7.8K | — |
| 3 | heating service seattle · HOME SERVICES | $374.84 | 10 | $3.7K | — |
| 4 | truck accident lawyer seattle · LEGAL | $259.08 | 260 | $67.4K | — |
| 5 | seattle injury law firm · LEGAL | $248.32 | 10 | $2.5K | — |
| 6 | seattle electrical service · HOME SERVICES | $233.94 | 10 | $2.3K | — |
| 7 | garage door spring repair seattle · HOME SERVICES | $233.03 | 10 | $2.3K | — |
| 8 | flooring companies seattle · OTHER | $215.78 | 20 | $4.3K | — |
| 9 | personal injury lawyer near me · LEGAL | $180.77 | 1,900 | $343.5K | — |
| 10 | hvac maintenance seattle · HOME SERVICES | $176.24 | 10 | $1.8K | — |
| 11 | heat pump installation seattle · OTHER | $173.40 | 50 | $8.7K | — |
| 12 | rat removal seattle · OTHER | $171.11 | 10 | $1.7K | — |
| 13 | exterior painters seattle · HOME SERVICES | $167.05 | 20 | $3.3K | — |
| 14 | 24 hour plumber seattle · HOME SERVICES | $163.38 | 10 | $1.6K | — |
| 15 | san francisco to seattle movers · OTHER | $160.04 | 10 | $1.6K | — |
| 16 | dental malpractice lawyer seattle · LEGAL | $159.55 | 10 | $1.6K | — |
| 17 | hvac technician seattle · HOME SERVICES | $159.22 | 10 | $1.6K | — |
| 18 | orkin pest control seattle · HOME SERVICES | $157.11 | 10 | $1.6K | — |
| 19 | seattle rooter service · OTHER | $155.26 | 10 | $1.6K | — |
| 20 | goodman real estate seattle · REAL ESTATE | $151.30 | 20 | $3.0K | — |
| 21 | plumber near me seattle · HOME SERVICES | $150.74 | 10 | $1.5K | — |
| 22 | alta pest control seattle · HOME SERVICES | $148.97 | 10 | $1.5K | — |
| 23 | heating repair seattle · HOME SERVICES | $143.74 | 70 | $10.1K | — |
| 24 | furnace repair west seattle · OTHER | $130.18 | 10 | $1.3K | — |
| 25 | north seattle plumbers · HOME SERVICES | $121.30 | 10 | $1.2K | — |
| 26 | plumbing services seattle · HOME SERVICES | $115.74 | 70 | $8.1K | — |
| 27 | polar bear roofing seattle · HOME SERVICES | $115.65 | 10 | $1.2K | — |
| 28 | seattle tree company · OTHER | $115.29 | 10 | $1.2K | — |
| 29 | seattle furnace service · OTHER | $113.90 | 40 | $4.6K | — |
| 30 | seattle car crash lawyer · LEGAL | $112.33 | 720 | $80.9K | — |
| 31 | emergency plumber seattle · HOME SERVICES | $110.38 | 140 | $15.5K | — |
| 32 | injury lawyer seattle · LEGAL | $109.47 | 880 | $96.3K | — |
| 33 | best dui lawyer seattle · LEGAL | $106.40 | 10 | $1.1K | — |
| 34 | domestic violence lawyer seattle · LEGAL | $104.17 | 20 | $2.1K | — |
| 35 | emergency plumber near me · HOME SERVICES | $103.55 | 140 | $14.5K | — |
| 36 | seattle wrongful death lawyer · LEGAL | $103.38 | 90 | $9.3K | — |
| 37 | bath fitters seattle · OTHER | $101.64 | 10 | $1.0K | — |
| 38 | professional painters seattle · HOME SERVICES | $100.75 | 10 | $1.0K | — |
| 39 | metal roofing seattle · HOME SERVICES | $100.61 | 70 | $7.0K | — |
| 40 | island landscape seattle · HOME SERVICES | $100.25 | 10 | $1.0K | — |
| 41 | defense lawyer seattle · LEGAL | $97.93 | 30 | $2.9K | — |
| 42 | west seattle flooring · OTHER | $97.71 | 10 | $977 | — |
| 43 | bob oates plumbing seattle · HOME SERVICES | $97.66 | 260 | $25.4K | — |
| 44 | young dermatology seattle · HEALTH & WELLNESS | $96.85 | 50 | $4.8K | — |
| 45 | electrical repair seattle · HOME SERVICES | $96.00 | 10 | $960 | — |
| 46 | seattle special dentistry · HEALTH & WELLNESS | $93.46 | 10 | $935 | — |
| 47 | dui lawyer seattle · LEGAL | $92.38 | 110 | $10.2K | — |
| 48 | flat roof pros seattle · HOME SERVICES | $91.46 | 10 | $915 | — |
| 49 | siding company seattle · OTHER | $91.07 | 110 | $10.0K | — |
| 50 | insurance companies in seattle · OTHER | $90.02 | 70 | $6.3K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $801 a click?

The businesses bidding here keep bidding. Here's the math that makes a $801 click rational, using home services industry benchmarks.

100 clicks bought −$80,092

25 become phone calls (25% call rate, benchmark)

10 become booked jobs (40% close, benchmark)

Revenue from those 10 booked jobs +$95,000 · 1.2× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

concrete work seattle

~$9,500 job value (benchmark) · $800.92/click

11 clicks

best car accident lawyer in seattle

~$25,000 case fee (benchmark) · $775.46/click

32 clicks

goodman real estate seattle

~$9,000 commission (benchmark) · $151.30/click

59 clicks

national nordic museum seattle

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Food & Dining $955,000/mo

Home Services $849,000/mo

Legal $787,000/mo

Travel & Transit $660,000/mo

Other $552,000/mo

Health & Wellness $498,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Seattle's front page, who's climbing, who's slipping — and where the seats are still empty.

30%

of Seattle's tracked page-one slots are held by one of the 40 national directories we name — en.wikipedia.org, www.instagram.com, www.facebook.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 70% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 30 of 100 tracked page-one slots held by one of 40 named national directories, 70 by everything else.

out-of-town directories · 30 everything else · 70

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Seattle coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "personal injury lawyer near me"

Page-one position, last pull vs. this one: **www.yelp.com moved ▼ 7 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for personal injury lawyer near me between Aug 30 and Sep 8: www.yelp.com moved from position 3 → 10.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 13

Mama's Crawfish and Seafood House

map rank for "seafood"

#19 → #6

▲ 13

Great American Casino Tukwila

map rank for "casino"

#16 → #3

▼ 10

www.yelp.com

7 queries — personal injury lawyer near me · seattle movers · show box sodo +4

3 up · 4 down

▼ 7

www.facebook.com

4 queries — museum of illusions seattle · show box sodo · seattle movers +1

1 up · 3 down

NEW

m.yelp.com

restaurants near me · new to page one

— → #1

NEW

www.dentalcareseattle.com

dentist near me · new to page one

— → #1

▲ 1492

South West Plumbing, Heating, Air, & Electric

reviews

6,409 → 7,901

▲ 92

Pike Place Market

reviews

79,682 → 79,774

▼ 0.4★

Professional Plumbing & Drains

rating

5.0★ → 4.6★

▼ 0.1★

BlueSky Locksmith

rating

4.9★ → 4.8★

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

1,000,000 searches/mo

m.yelp.com AGGREGATOR

seattle tacoma airport

368,000 searches/mo

www.portseattle.org OPEN RACE

grocery store near me

90,500 searches/mo

local.safeway.com LOCAL

history of flight museum seattle

40,500 searches/mo

www.museumofflight.org OPEN RACE

apartments near me

27,100 searches/mo

www.apartments.com AGGREGATOR

urgent care near me

18,100 searches/mo

www.uwmedicine.org LOCAL

NO MAP PACK

**6 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/seattle#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 71%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Seattle coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Lands of Origin

Top-rated of 84 tracked Bakery

Rating 5.0 ★ (cat. median 4.6)

Reviews 672 (median 337)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 2× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,061 businesses we track in Seattle's map results, **82** have no website at all — 8% of the field, showing up on reputation alone.

82

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,641 reviews** and a 4.7 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

34 businesses hold the 45 pack seats across the 15 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Beacon Plumbing, Heating, Electrical & Mechanical Inc - Seattle

4.6 ★ · 3,400 reviews

4 SEATS

#1

Davis Law Group

4.9 ★ · 731 reviews

3 SEATS

#1

Khan Injury Law - Seattle

4.9 ★ · 376 reviews

3 SEATS

#2

Boohoff Law, P.A. - Auto Accident Lawyers

4.9 ★ · 261 reviews

3 SEATS

#1

One Hour Heating & Air Conditioning

5.0 ★ · 42 reviews

2 SEATS

#1

Puget Seattle Plumbers and Drain Cleaning Co.

4.9 ★ · 18 reviews

2 SEATS

#1

Yard House

4.4 ★ · 6,500 reviews

1 SEAT

#1

First Hill Dental Center - Dr. Singh DMD

4.8 ★ · 912 reviews

1 SEAT

A DIFFERENT POOL

**25 of the 34 businesses holding these seats never appear in the category rosters we pull for Seattle.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 15 tracked keywords anchored on the Seattle metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,061 businesses we track in Seattle's map results, **84** are ranking on a listing no owner has claimed — 8% of the field, with nobody able to edit the hours, the category or the photos.

84

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **4,885 reviews** and a 4.6 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Seattle city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Seattle — each line from a named source, and absent where we have none.

726K

PEOPLE

Median age 35.3. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$767,500

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,801

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Seattle city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Seattle vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | SEATTLE | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $105,391 a year | $69,021 | +53% |
| Median home value | $767,500 | $244,900 | +213% |
| Median gross rent | $1,801 a month | $1,163 | +55% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Seattle city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Colleges 47,571 students University of Washington

1 institutions and 47,571 enrolled students, led by University of Washington. A permanent annual influx of new residents who choose dentists, gyms, and mechanics from a Google search.

Coworking 15 spaces Low density — remote-worker economy

15 coworking spaces tracked — a low-density remote-work market. A remote-work population searches like a resident but spends like a visitor: lunch, gyms, services near the clusters.

Broadband 235 Mbps avg 94.9% coverage · 63.5% fiber

Average download of 235 Mbps, 94.9% coverage, 63.5% fiber availability. Fast connections mean impatient visitors: page speed is a ranking and conversion factor here.

This week in town 49 upcoming events Seattle Mariners vs. Texas Rangers · T-Mobile Park

49 upcoming tracked events, led by Seattle Mariners vs. Texas Rangers at T-Mobile Park.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Seattle edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

3.68M

SEARCHES IN PLAY / MO

$801

PRICIEST CLICK

30%

PAGE ONE DIRECTORY SHARE

6 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/seattle#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

6 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 25 MI Tacoma, WA 398,150 searches/mo · 1,046 listings](https://seobandwagon.com/local-seo/tacoma) [NEAREST · 145 MI Portland, OR 4,124,880 searches/mo · 1,354 listings](https://seobandwagon.com/local-seo/portland) [NEAREST · 405 MI Boise, ID 749,380 searches/mo · 1,243 listings](https://seobandwagon.com/local-seo/boise) [CLOSEST LOOKALIKE Miami, FL 2,235,660 searches/mo · 1,101 listings](https://seobandwagon.com/local-seo/miami)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 2.1M/mo](https://seobandwagon.com/local-seo/seattle/food-dining) [ENTERTAINMENT 91K/mo](https://seobandwagon.com/local-seo/seattle/entertainment) [HOME SERVICES 33K/mo](https://seobandwagon.com/local-seo/seattle/home-services)

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Canonical page: https://seobandwagon.com/local-seo/seattle
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api