# Legal search demand in Tampa-St. Petersburg

THE SEARCH LEDGER · TAMPA-ST. PETERSBURG, FLORIDA · LEGAL

Every month Tampa-St. Petersburg types 40,490 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/tampa-st-petersburg/legal#colophon)

138

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Tampa-St. Petersburg metro, Sep 8, 2026

40,490

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Tampa-St. Petersburg metro, Sep 8, 2026

$4.8M

MONTHLY AD VALUE

Source: volume × CPC, computed

$52.19

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Tampa-St. Petersburg metro, Sep 8, 2026

## When Tampa-St. Petersburg searches for legal

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV.

Search interest by month, indexed 0 to 100: January 83, February 94, March 83, April 53, May 41, June 47, July 46, August 61, September 100, October 77, November 29, December 62.

Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Tampa-St. Petersburg — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Tampa-St. Petersburg pays per click for legal

The 20 highest-volume of 138 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“slip and fall lawyer tampa”** at $512.17.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | personal injury lawyer near me | 9,900 | $190.04 | 59 | transactional |
| 2 | injury lawyer tampa | 3,600 | $82.42 | 43 | commercial |
| 3 | tampa car crash lawyer | 3,600 | $206.73 | 2 | commercial |
| 4 | drug lawyer tampa | 2,400 | $94.37 | | commercial |
| 5 | family lawyer tampa | 1,900 | $32.65 | 39 | commercial |
| 6 | slip and fall lawyer tampa | 1,600 | $512.17 | 20 | commercial |
| 7 | immigration lawyer tampa | 1,600 | $10.57 | 20 | commercial |
| 8 | lawyers in tampa florida | 1,000 | $37.04 | 32 | commercial |
| 9 | divorce lawyer tampa | 880 | $31.01 | 8 | commercial |
| 10 | lawyer near me | 720 | $20.34 | 77 | transactional |
| 11 | divorce lawyer near me | 720 | $32.38 | 37 | transactional |
| 12 | real estate attorney tampa | 590 | $17.06 | 22 | commercial |
| 13 | labor law attorneys tampa | 590 | $25.06 | 21 | commercial |
| 14 | tampa accident attorney | 480 | $349.39 | 28 | commercial |
| 15 | medical malpractice lawyer tampa | 480 | $32.75 | 36 | commercial |
| 16 | employment lawyers tampa | 390 | $40.54 | 38 | commercial |
| 17 | tampa divorce attorney | 390 | $31.92 | 21 | commercial |
| 18 | dennis hernandez attorney tampa | 390 | $46.42 | 0 | commercial |
| 19 | law firms tampa | 390 | $15.11 | 9 | commercial |
| 20 | dui lawyer tampa | 320 | $67.78 | 18 | commercial |

Source: [DataForSEO](https://dataforseo.com/), Tampa-St. Petersburg metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Who owns the Tampa-St. Petersburg legal results

Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

personal injury lawyer near me

9,900/mo · $190.04 CPC · difficulty 59

MAP PACK

-   1 The Law Offices of Ryan Cappy 5★ 283
-   2 Culpepper Kurland 4.8★ 382
-   3 MattLaw Car Accident and Personal Injury Lawyers 5★ 1,300

ORGANIC TOP 5

-   1 farahandfarah.com
-   2 attorneys.superlawyers.com
-   3 tampatriallawyers.com
-   4 hunterlawgroup.com
-   5 boohofflaw.com

tampa car crash lawyer

3,600/mo · $206.73 CPC · difficulty 2

MAP PACK

-   1 Car Accident Lawyer 5★ 5
-   2 MattLaw Car Accident and Personal Injury Lawyers 5★ 1,300
-   3 Abrahamson & Uiterwyk Car Accident and Personal Injury Lawyers 4.9★ 683

ORGANIC TOP 5

-   1 farahandfarah.com
-   2 attorneys.superlawyers.com
-   3 tampainjuryaccidentlaw.com
-   4 mattlaw.com
-   5 bencrump.com

tampa accident attorney

480/mo · $349.39 CPC · difficulty 28

MAP PACK

-   1 Abrahamson & Uiterwyk Car Accident and Personal Injury Lawyers 4.9★ 683
-   2 Tampa Personal Injury Lawyers 5★ 54
-   3 MattLaw Car Accident and Personal Injury Lawyers 5★ 1,300

ORGANIC TOP 5

-   1 farahandfarah.com
-   2 attorneys.superlawyers.com
-   3 tampainjuryaccidentlaw.com
-   4 cataniaandcatania.com LOCAL
-   5 joevinjurylaw.com

Source: [DataForSEO](https://dataforseo.com/), Tampa-St. Petersburg metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The legal businesses competing in Tampa-St. Petersburg

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Morgan & Morgan | 4.7 ★ | 7,681 | Personal injury attorney | YES |
| #2 | Catania & Catania Injury Lawyers | 4.7 ★ | 1,160 | Personal injury attorney | YES |
| #3 | RHINO Lawyers | 4.7 ★ | 1,136 | Personal injury attorney | YES |
| #4 | Wenzel Fenton Cabassa, P.A. | 4.5 ★ | 730 | Employment attorney | YES |
| #5 | Daniel J. Fernandez, P.A. | 4.9 ★ | 575 | Criminal justice attorney | YES |
| #6 | Emel Ersan Law Office | 4.9 ★ | 541 | Immigration & naturalization service | YES |
| #7 | Law Offices Of Martin Schwartz | 5 ★ | 452 | Immigration attorney | YES |
| #8 | In Law We Trust Divorce and Family Lawyers | 4.7 ★ | 432 | Divorce lawyer | YES |
| #9 | The Matassini Law Firm | 4.9 ★ | 431 | Criminal justice attorney | YES |
| #10 | Burnetti, P.A. | 4.8 ★ | 413 | Personal injury attorney | YES |
| #11 | Zoecklein Law Tampa Probate | 4.9 ★ | 395 | Estate planning attorney | YES |
| #12 | Culpepper Kurland | 4.8 ★ | 382 | Personal injury attorney | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Tampa-St. Petersburg metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Legal brands Tampa-St. Petersburg searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

law legal group tampa 210/mo

Source: [DataForSEO](https://dataforseo.com/), Tampa-St. Petersburg metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Tampa-St. Petersburg asks about legal

People Also Ask questions collected verbatim from Tampa-St. Petersburg legal results — the literal wording Google is already surfacing.

Is it worth suing for personal injury?

How hard is it to win a personal injury lawsuit?

What not to say to a personal injury lawyer?

How much do most personal injury lawyers charge?

How much does a lawyer get from a car accident settlement in Florida?

Who are some good auto accident attorneys in Tampa?

What is the 51% rule in Florida?

What is the average settlement for a car accident in Florida?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Tampa-St. Petersburg metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo)

## More Tampa-St. Petersburg search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 3.2M searches/mo](https://seobandwagon.com/local-seo/tampa-st-petersburg/food-dining)[Entertainment · 454K searches/mo](https://seobandwagon.com/local-seo/tampa-st-petersburg/entertainment)[Health & Wellness · 204K searches/mo](https://seobandwagon.com/local-seo/tampa-st-petersburg/health-wellness)[Real Estate · 118K searches/mo](https://seobandwagon.com/local-seo/tampa-st-petersburg/real-estate)[Home Services · 111K searches/mo](https://seobandwagon.com/local-seo/tampa-st-petersburg/home-services)

LEGAL IN OTHER METROS

[Sarasota-Bradenton](https://seobandwagon.com/local-seo/sarasota-bradenton/legal) [Phoenix](https://seobandwagon.com/local-seo/phoenix/legal)

[← All Tampa-St. Petersburg market data](https://seobandwagon.com/local-seo/tampa-st-petersburg) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Tampa-St. Petersburg, Florida · Legal · 138 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 138 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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