# Who gets found in Tucson?

Aug 30 → Sep 8 3 page-one leaders changed hands 23 new pages in the top 5

THE SEARCH LEDGER · TUCSON EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Tucson types 1,013,960 searches looking for a local business, and advertisers pay $2.99M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/tucson#methodology)

1,013,960

SEARCHES IN PLAY / MO

$2.99M

AD-EQUIV. VALUE / MO

1,067

LISTINGS TRACKED

3,260

KEYWORDS TRACKED

Tucson searches 2,028,200 times a month in total. The other 1,014,240 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Tucson asks Google for in an average month.

1,013,960

searches in an average month across the 1,399 keywords where a local business can actually be chosen — roughly **34,000 searches a day** for something, or someone, in Tucson.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 50% of everything Tucson searches.

Waffle chart of monthly search demand by vertical: Food & Dining 54 percent, Attractions 13 percent, Other 12 percent, Travel & Transit 9 percent, Shopping 4 percent, Home Services 3 percent, Health & Wellness 3 percent, Hotels & Lodging 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 54% Attractions 13% Other 12% Travel & Transit 9% Shopping 4% Home Services 3% Health & Wellness 3% Hotels & Lodging 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **54% of the addressable demand** in Tucson, against 13% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Tucson city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Shopping | 82 | 80 | 82 | 71 | 70 | 64 | 75 | 73 | 59 | 72 | 86 | 100 |
| Home Services | 94 | 89 | 89 | 71 | 69 | 66 | 72 | 76 | 85 | 100 | 75 | 72 |
| Entertainment | 88 | 70 | 85 | 67 | 69 | 58 | 55 | 69 | 74 | 100 | 81 | 67 |
| Hotels & Lodging | 83 | 98 | 100 | 87 | 83 | 79 | 80 | 75 | 61 | 72 | 70 | 80 |
| Education | 83 | 83 | 100 | 87 | 70 | 49 | 47 | 94 | 78 | 93 | 82 | 68 |
| Food & Dining | 89 | 90 | 100 | 83 | 85 | 69 | 76 | 86 | 72 | 83 | 76 | 89 |
| Professional Services | 100 | 99 | 99 | 79 | 44 | 46 | 41 | 78 | 69 | 69 | 51 | 48 |
| Personal Care | 79 | 85 | 92 | 88 | 90 | 75 | 80 | 100 | 85 | 87 | 84 | 83 |
| Health & Wellness | 99 | 84 | 100 | 91 | 82 | 77 | 77 | 87 | 88 | 89 | 81 | 86 |
| Attractions | 78 | 84 | 100 | 76 | 65 | 51 | 49 | 51 | 51 | 65 | 77 | 77 |
| Real Estate | 94 | 88 | 100 | 94 | 84 | 85 | 84 | 89 | 88 | 80 | 80 | 74 |
| Jobs & Careers | 88 | 88 | 88 | 100 | 88 | 72 | 59 | 88 | 100 | 88 | 59 | 49 |
| Legal | 80 | 71 | 90 | 73 | 63 | 65 | 65 | 76 | 100 | 74 | 53 | 59 |
| Travel & Transit | 80 | 97 | 100 | 80 | 76 | 65 | 64 | 64 | 55 | 78 | 78 | 76 |

### Climbing fastest

The steepest risers in Tucson over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

4th of july events in tucson ▲ 287% BREAKOUT

gastropub tucson ▲ 216% BREAKOUT

landscape designers tucson ▲ 198% TRENDING

tucson boutique hotels ▲ 195% TRENDING

zillow houses for sale tucson ▲ 183% TRENDING

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Tucson — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 4 more clear the bar below these.

Tucson Mall NEIGHBORHOOD 53,550/mo

14 keywords · $153.0K/mo in ad-equivalent value

University Of Arizona NEIGHBORHOOD 22,220/mo

2 keywords · $74.7K/mo in ad-equivalent value

Downtown NEIGHBORHOOD 16,990/mo

51 keywords · $32.4K/mo in ad-equivalent value

Reid Park NEIGHBORHOOD 8,750/mo

6 keywords · $39.5K/mo in ad-equivalent value

Starr Pass NEIGHBORHOOD 6,330/mo

27 keywords · $11.1K/mo in ad-equivalent value

Marana SUBURB 4,300/mo

25 keywords · $11.1K/mo in ad-equivalent value

Williams Center NEIGHBORHOOD 4,120/mo

4 keywords · $8.8K/mo in ad-equivalent value

Sahuarita SUBURB 2,020/mo

6 keywords · $4.0K/mo in ad-equivalent value

Oro Valley SUBURB 1,380/mo

8 keywords · $1.2K/mo in ad-equivalent value

Rita Ranch NEIGHBORHOOD 1,250/mo

20 keywords · $5.1K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Tucson Mall** alone carries 53,550 searches a month across 14 keywords, worth $153.0K a month at Google's posted prices. If your pages only ever say "Tucson", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Tucson.

"GARAGE DOOR OPENER REPAIR TUCSON" · COST OF ONE AD CLICK

$509.36

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Tucson right now.

### Every keyword has a price tag

The 3,180 of 3,260 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 3180 tracked keywords by cost per click, log scale. Cheapest: celtic festival tucson at $0.01. Most expensive: garage door opener repair tucson at $509.36.

### The price board

The 3,180 of 3,260 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | garage door opener repair tucson · HOME SERVICES | $509.36 | 10 | $5.1K | — |
| 2 | auto accident lawyer tucson · LEGAL | $424.13 | 320 | $135.7K | — |
| 3 | best ac repair tucson · HOME SERVICES | $393.74 | 50 | $19.7K | — |
| 4 | injury lawyers tucson · LEGAL | $222.27 | 590 | $131.1K | — |
| 5 | personal injury lawyer near me · LEGAL | $208.15 | 390 | $81.2K | — |
| 6 | roof fixers tucson · HOME SERVICES | $205.70 | 10 | $2.1K | — |
| 7 | hvac service tucson az · HOME SERVICES | $195.30 | 20 | $3.9K | — |
| 8 | real estate investing tucson · REAL ESTATE | $194.91 | 10 | $1.9K | — |
| 9 | carrillo law firm tucson · LEGAL | $189.62 | 10 | $1.9K | — |
| 10 | best lawyers in tucson · LEGAL | $177.03 | 20 | $3.5K | — |
| 11 | 24 hour plumbing tucson · HOME SERVICES | $175.22 | 70 | $12.3K | — |
| 12 | hvac repair near me · HOME SERVICES | $171.61 | 110 | $18.9K | — |
| 13 | accident attorney tucson · LEGAL | $159.72 | 40 | $6.4K | — |
| 14 | emergency plumber tucson · HOME SERVICES | $155.02 | 170 | $26.4K | — |
| 15 | repipe tucson · OTHER | $152.47 | 70 | $10.7K | — |
| 16 | hvac service tucson · HOME SERVICES | $135.53 | 140 | $19.0K | — |
| 17 | wrongful death lawyer tucson · LEGAL | $133.15 | 70 | $9.3K | — |
| 18 | ferguson tucson hvac · HOME SERVICES | $130.44 | 10 | $1.3K | — |
| 19 | long distance movers tucson · OTHER | $122.08 | 50 | $6.1K | — |
| 20 | emergency electrician tucson · HOME SERVICES | $119.25 | 40 | $4.8K | — |
| 21 | emergency plumber near me · HOME SERVICES | $118.32 | 170 | $20.1K | — |
| 22 | plumbing services tucson · HOME SERVICES | $118.27 | 210 | $24.8K | — |
| 23 | dui lawyer tucson · LEGAL | $117.65 | 110 | $12.9K | — |
| 24 | bms heating and cooling tucson az · HOME SERVICES | $115.39 | 10 | $1.2K | — |
| 25 | heater repair tucson · OTHER | $114.74 | 90 | $10.3K | — |
| 26 | selling home in tucson · OTHER | $113.59 | 10 | $1.1K | — |
| 27 | old pueblo septic tucson · HOME SERVICES | $109.99 | 10 | $1.1K | — |
| 28 | schmidtke dental tucson · HEALTH & WELLNESS | $107.72 | 20 | $2.2K | — |
| 29 | best personal injury lawyer tucson · LEGAL | $92.25 | 10 | $923 | — |
| 30 | emergency ac repair tucson · HOME SERVICES | $91.96 | 140 | $12.9K | — |
| 31 | bed bug treatment tucson az · OTHER | $91.33 | 10 | $913 | — |
| 32 | commercial hvac tucson · HOME SERVICES | $89.36 | 10 | $894 | — |
| 33 | ac maintenance tucson · OTHER | $88.50 | 70 | $6.2K | — |
| 34 | hoss plumbing tucson · HOME SERVICES | $87.22 | 10 | $872 | — |
| 35 | rite way heating cooling & plumbing tucson az · HOME SERVICES | $83.03 | 10 | $830 | — |
| 36 | commercial plumbers tucson · HOME SERVICES | $80.28 | 10 | $803 | — |
| 37 | best hvac companies in tucson · HOME SERVICES | $78.07 | 70 | $5.5K | — |
| 38 | garage door companies in tucson · HOME SERVICES | $77.87 | 10 | $779 | — |
| 39 | roof leak repair tucson · HOME SERVICES | $76.90 | 10 | $769 | — |
| 40 | ac repair near me · HOME SERVICES | $76.75 | 880 | $67.5K | — |
| 41 | criminal lawyers tucson · LEGAL | $76.59 | 590 | $45.2K | — |
| 42 | plumber near me · HOME SERVICES | $74.66 | 1,600 | $119.5K | — |
| 43 | arico plumbing tucson · HOME SERVICES | $73.99 | 50 | $3.7K | — |
| 44 | heating cooling tucson · HOME SERVICES | $73.02 | 210 | $15.3K | — |
| 45 | bed bugs tucson · OTHER | $72.59 | 20 | $1.5K | — |
| 46 | wasp exterminator tucson · HOME SERVICES | $71.80 | 10 | $718 | — |
| 47 | cockroach exterminator tucson · HOME SERVICES | $71.62 | 10 | $716 | — |
| 48 | 24 hour ac repair tucson · HOME SERVICES | $71.09 | 10 | $711 | — |
| 49 | rock roofing tucson · HOME SERVICES | $70.38 | 10 | $704 | — |
| 50 | ac repair tucson · HOME SERVICES | $69.61 | 880 | $61.3K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $509 a click?

The businesses bidding here keep bidding. Here's the math that makes a $509 click rational, using home services industry benchmarks.

100 clicks bought −$50,936

25 become phone calls (25% call rate, benchmark)

10 become booked jobs (40% close, benchmark)

Revenue from those 10 booked jobs +$95,000 · 1.9× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

garage door opener repair tucson

~$9,500 job value (benchmark) · $509.36/click

18 clicks

auto accident lawyer tucson

~$25,000 case fee (benchmark) · $424.13/click

58 clicks

real estate investing tucson

~$9,000 commission (benchmark) · $194.91/click

46 clicks

events going on in tucson

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $983,000/mo

Legal $556,000/mo

Food & Dining $371,000/mo

Attractions $245,000/mo

Health & Wellness $226,000/mo

Travel & Transit $195,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Tucson's front page, who's climbing, who's slipping — and where the seats are still empty.

30%

of Tucson's tracked page-one slots are held by one of the 40 national directories we name — www.yelp.com, www.tripadvisor.com, www.opentable.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 70% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 30 of 100 tracked page-one slots held by one of 40 named national directories, 70 by everything else.

out-of-town directories · 30 everything else · 70

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Tucson coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "tucson movers"

Page-one position, last pull vs. this one: **abbaandsonsmoving.com moved ▲ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for tucson movers between Aug 30 and Sep 8: abbaandsonsmoving.com moved from position 9 → 3.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 11

JA Ramen

map rank for "restaurant"

#20 → #9

▲ 10

Don Ribs BBQ ( Tanque Verde Swap Meet)

map rank for "bbq"

#18 → #8

▲ 11

www.goettl.com

3 queries — ac repair near me · hvac repair near me · emergency plumber near me

3 up · 0 down

▼ 9

www.facebook.com

6 queries — childrens museum tucson · desert museum in tucson · restaurants near me +3

2 up · 4 down

NEW

www.yelp.com

restaurants near me · new to page one

— → #2

NEW

www.goettl.com

ac repair near me · new to page one

— → #2

▲ 52

Rite Way Heating, Cooling & Plumbing

reviews

13,350 → 13,402

▲ 46

DiscoverTucson-Movie Theatre Room, Pool + Hot Tub

reviews

190 → 236

▲ 10

Oahu Hawaiian BBQ

map rank for "bbq"

#20 → #10

▼ 9

Juniper - Tucson

map rank for "bar"

#7 → #16

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

246,000 searches/mo

www.visittucson.org LOCAL

tucson intl airport

60,500 searches/mo

flytucson.com OPEN RACE

grocery store near me

27,100 searches/mo

www.yelp.com AGGREGATOR

desert museum in tucson

27,100 searches/mo

www.desertmuseum.org OPEN RACE

pima museum tucson

14,800 searches/mo

pimaair.org OPEN RACE

urgent care near me

12,100 searches/mo

www.nwtucsonurgentcare.com LOCAL

NO MAP PACK

**7 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/tucson#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 90%

Map pack 67%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Tucson coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **90%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

On Call Locksmith LLC | Tucson, AZ

Top-rated of 81 tracked Locksmith

Rating 5.0 ★ (cat. median 4.8)

Reviews 644 (median 30)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 21.5× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,067 businesses we track in Tucson's map results, **184** have no website at all — 17% of the field, showing up on reputation alone.

184

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **3,347 reviews** and a 4.7 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

30 businesses hold the 42 pack seats across the 14 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

D&H Air Conditioning & Heating & Plumbing

4.8 ★ · 4,100 reviews

3 SEATS

#1

Jobe & Sons Plumbing

5.0 ★ · 511 reviews

2 SEATS

#1

Damianakos Law

4.9 ★ · 159 reviews

2 SEATS

#1

Lara Law Firm

5.0 ★ · 71 reviews

2 SEATS

#2

Temperature Control, Inc. A/C-Heating & Plumbing - Tucson, AZ

4.9 ★ · 2,200 reviews

2 SEATS

#2

Dunn Plumbing and Drain Service LLC

4.9 ★ · 416 reviews

2 SEATS

#2

Morgan & Morgan

4.8 ★ · 227 reviews

2 SEATS

#2

Katsarelis Law Criminal Defense Attorneys

5.0 ★ · 183 reviews

2 SEATS

A DIFFERENT POOL

**22 of the 30 businesses holding these seats never appear in the category rosters we pull for Tucson.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 14 tracked keywords anchored on the Tucson metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,067 businesses we track in Tucson's map results, **139** are ranking on a listing no owner has claimed — 13% of the field, with nobody able to edit the hours, the category or the photos.

139

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **3,088 reviews** and a 4.6 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Tucson city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Tucson — each line from a named source, and absent where we have none.

538K

PEOPLE

Median age 34.2. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$177,800

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$907

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Tucson city proper, not the metro; fetched 2026-08-30. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Tucson vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | TUCSON | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $48,058 a year | $69,021 | −30% |
| Median home value | $177,800 | $244,900 | −27% |
| Median gross rent | $907 a month | $1,163 | −22% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Tucson city proper, not the metro; fetched 2026-08-30) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 117 upcoming events Lettuce Cook Tour @ Rialto Theatre · Rialto Theatre-Tucson

117 upcoming tracked events, led by Lettuce Cook Tour @ Rialto Theatre at Rialto Theatre-Tucson.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Tucson edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

1.01M

SEARCHES IN PLAY / MO

$509

PRICIEST CLICK

30%

PAGE ONE DIRECTORY SHARE

7 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/tucson#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

7 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 106 MI Phoenix, AZ 5,504,470 searches/mo · 1,354 listings](https://seobandwagon.com/local-seo/phoenix) [NEAREST · 318 MI Albuquerque, NM 1,042,700 searches/mo · 1,089 listings](https://seobandwagon.com/local-seo/albuquerque) [NEAREST · 362 MI Las Vegas, NV 4,334,020 searches/mo · 1,326 listings](https://seobandwagon.com/local-seo/las-vegas) [CLOSEST LOOKALIKE Richmond, VA 562,570 searches/mo · 1,012 listings](https://seobandwagon.com/local-seo/richmond)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 548K/mo](https://seobandwagon.com/local-seo/tucson/food-dining) [HOME SERVICES 38K/mo](https://seobandwagon.com/local-seo/tucson/home-services)

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Canonical page: https://seobandwagon.com/local-seo/tucson
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api