{
  "meta": {
    "generated_at": "2026-09-08T10:35:52.646Z",
    "sample": "US businesses appearing in Google Maps results for tracked local search queries; DataForSEO Maps endpoint; aggregates only",
    "corpus": {
      "businesses": 164241,
      "metros": 54,
      "categories": 1791,
      "first_seen": "2026-07-24",
      "last_seen": "2026-09-08"
    },
    "total_observations": 585595,
    "observation_window": {
      "from": "2026-07-24",
      "to": "2026-09-08"
    },
    "sweeps": [
      {
        "date": "2026-07-28",
        "dates": [
          "2026-07-24",
          "2026-07-25",
          "2026-07-26",
          "2026-07-28"
        ],
        "rows": 158079,
        "metros": 32,
        "max_rank": 102
      },
      {
        "date": "2026-08-02",
        "dates": [
          "2026-08-01",
          "2026-08-02"
        ],
        "rows": 61838,
        "metros": 52,
        "max_rank": 102
      },
      {
        "date": "2026-08-08",
        "dates": [
          "2026-08-07",
          "2026-08-08"
        ],
        "rows": 73040,
        "metros": 53,
        "max_rank": 102
      },
      {
        "date": "2026-08-16",
        "dates": [
          "2026-08-15",
          "2026-08-16"
        ],
        "rows": 72728,
        "metros": 54,
        "max_rank": 102
      },
      {
        "date": "2026-08-23",
        "dates": [
          "2026-08-22",
          "2026-08-23"
        ],
        "rows": 73284,
        "metros": 54,
        "max_rank": 102
      },
      {
        "date": "2026-08-30",
        "dates": [
          "2026-08-30"
        ],
        "rows": 73353,
        "metros": 54,
        "max_rank": 102
      },
      {
        "date": "2026-09-08",
        "dates": [
          "2026-09-07",
          "2026-09-08"
        ],
        "rows": 73273,
        "metros": 54,
        "max_rank": 102
      }
    ],
    "latest_sweep": {
      "date": "2026-09-08",
      "dates": [
        "2026-09-07",
        "2026-09-08"
      ],
      "rows": 73273,
      "metros": 54,
      "max_rank": 102
    },
    "prev_broad_sweep": {
      "date": "2026-08-30",
      "dates": [
        "2026-08-30"
      ],
      "rows": 73353,
      "metros": 54,
      "max_rank": 102
    },
    "top_categories_limit": 25
  },
  "overall": {
    "n": 164241,
    "website_pct": 84.4,
    "reviews": {
      "median": 86,
      "p25": 13,
      "p75": 418,
      "mean": 513.3,
      "zero_pct": 8.1,
      "pct_100_plus": 47.9,
      "pct_1000_plus": 12.6
    },
    "rating": {
      "rated_n": 150582,
      "unrated_pct": 8.3,
      "median": 4.6,
      "mean": 4.5,
      "pct_45_plus": 66.2,
      "pct_flat_5": 20.7,
      "pct_under_4": 11.4,
      "pct_under_35": 5.3
    }
  },
  "review_histogram": {
    "bin_width": 25,
    "terminal_bin": 20,
    "n": 163930,
    "bins": [
      {
        "bin": 0,
        "label": "0–24",
        "n": 53063,
        "pct": 32.4,
        "terminal": false
      },
      {
        "bin": 1,
        "label": "25–49",
        "n": 15386,
        "pct": 9.4,
        "terminal": false
      },
      {
        "bin": 2,
        "label": "50–74",
        "n": 9897,
        "pct": 6,
        "terminal": false
      },
      {
        "bin": 3,
        "label": "75–99",
        "n": 7112,
        "pct": 4.3,
        "terminal": false
      },
      {
        "bin": 4,
        "label": "100–124",
        "n": 5782,
        "pct": 3.5,
        "terminal": false
      },
      {
        "bin": 5,
        "label": "125–149",
        "n": 4718,
        "pct": 2.9,
        "terminal": false
      },
      {
        "bin": 6,
        "label": "150–174",
        "n": 4094,
        "pct": 2.5,
        "terminal": false
      },
      {
        "bin": 7,
        "label": "175–199",
        "n": 3397,
        "pct": 2.1,
        "terminal": false
      },
      {
        "bin": 8,
        "label": "200–224",
        "n": 3117,
        "pct": 1.9,
        "terminal": false
      },
      {
        "bin": 9,
        "label": "225–249",
        "n": 2793,
        "pct": 1.7,
        "terminal": false
      },
      {
        "bin": 10,
        "label": "250–274",
        "n": 2554,
        "pct": 1.6,
        "terminal": false
      },
      {
        "bin": 11,
        "label": "275–299",
        "n": 2332,
        "pct": 1.4,
        "terminal": false
      },
      {
        "bin": 12,
        "label": "300–324",
        "n": 2132,
        "pct": 1.3,
        "terminal": false
      },
      {
        "bin": 13,
        "label": "325–349",
        "n": 1995,
        "pct": 1.2,
        "terminal": false
      },
      {
        "bin": 14,
        "label": "350–374",
        "n": 1789,
        "pct": 1.1,
        "terminal": false
      },
      {
        "bin": 15,
        "label": "375–399",
        "n": 1660,
        "pct": 1,
        "terminal": false
      },
      {
        "bin": 16,
        "label": "400–424",
        "n": 1549,
        "pct": 0.9,
        "terminal": false
      },
      {
        "bin": 17,
        "label": "425–449",
        "n": 1451,
        "pct": 0.9,
        "terminal": false
      },
      {
        "bin": 18,
        "label": "450–474",
        "n": 1377,
        "pct": 0.8,
        "terminal": false
      },
      {
        "bin": 19,
        "label": "475–499",
        "n": 1286,
        "pct": 0.8,
        "terminal": false
      },
      {
        "bin": 20,
        "label": "500+",
        "n": 36446,
        "pct": 22.2,
        "terminal": true
      }
    ]
  },
  "category_field": {
    "source": "listing category, falling back to the search query where the listing had none",
    "query_overlap_pct": 32.3,
    "distinct_listing_categories": 1791
  },
  "by_category": [
    {
      "category": "Hotel",
      "n": 2877,
      "website_pct": 91.3,
      "med_reviews": 914,
      "p25_reviews": 376,
      "p75_reviews": 1617,
      "med_rating": 4.2,
      "zero_reviews_pct": 4
    },
    {
      "category": "Mexican",
      "n": 2958,
      "website_pct": 82.5,
      "med_reviews": 584,
      "p25_reviews": 185,
      "p75_reviews": 1387,
      "med_rating": 4.4,
      "zero_reviews_pct": 1.2
    },
    {
      "category": "Pizza",
      "n": 5092,
      "website_pct": 94.4,
      "med_reviews": 460,
      "p25_reviews": 213,
      "p75_reviews": 879,
      "med_rating": 4.4,
      "zero_reviews_pct": 1.4
    },
    {
      "category": "Restaurant",
      "n": 4838,
      "website_pct": 90.2,
      "med_reviews": 367,
      "p25_reviews": 106,
      "p75_reviews": 958,
      "med_rating": 4.5,
      "zero_reviews_pct": 1.4
    },
    {
      "category": "Grocery store",
      "n": 2529,
      "website_pct": 70,
      "med_reviews": 356,
      "p25_reviews": 44,
      "p75_reviews": 1325,
      "med_rating": 4.2,
      "zero_reviews_pct": 3.3
    },
    {
      "category": "Bar",
      "n": 2452,
      "website_pct": 81.9,
      "med_reviews": 266,
      "p25_reviews": 84,
      "p75_reviews": 598,
      "med_rating": 4.5,
      "zero_reviews_pct": 1.6
    },
    {
      "category": "Veterinarian",
      "n": 2470,
      "website_pct": 94.7,
      "med_reviews": 239,
      "p25_reviews": 83,
      "p75_reviews": 471,
      "med_rating": 4.7,
      "zero_reviews_pct": 4.2
    },
    {
      "category": "Dentist",
      "n": 3450,
      "website_pct": 86.8,
      "med_reviews": 224,
      "p25_reviews": 29,
      "p75_reviews": 499,
      "med_rating": 4.8,
      "zero_reviews_pct": 7.4
    },
    {
      "category": "Coffee shop",
      "n": 3861,
      "website_pct": 88.1,
      "med_reviews": 209,
      "p25_reviews": 74,
      "p75_reviews": 462,
      "med_rating": 4.6,
      "zero_reviews_pct": 1.7
    },
    {
      "category": "Nail salon",
      "n": 2708,
      "website_pct": 78.5,
      "med_reviews": 198,
      "p25_reviews": 74,
      "p75_reviews": 412,
      "med_rating": 4.6,
      "zero_reviews_pct": 3
    },
    {
      "category": "Car wash",
      "n": 2488,
      "website_pct": 65,
      "med_reviews": 157,
      "p25_reviews": 28,
      "p75_reviews": 515,
      "med_rating": 4.2,
      "zero_reviews_pct": 5.5
    },
    {
      "category": "Barber shop",
      "n": 2906,
      "website_pct": 70.6,
      "med_reviews": 92,
      "p25_reviews": 29,
      "p75_reviews": 217,
      "med_rating": 4.8,
      "zero_reviews_pct": 7
    },
    {
      "category": "Apartment complex",
      "n": 2241,
      "website_pct": 94.9,
      "med_reviews": 82,
      "p25_reviews": 30,
      "p75_reviews": 186,
      "med_rating": 4.2,
      "zero_reviews_pct": 2.6
    },
    {
      "category": "Locksmith",
      "n": 3072,
      "website_pct": 83.8,
      "med_reviews": 81,
      "p25_reviews": 24,
      "p75_reviews": 215,
      "med_rating": 4.9,
      "zero_reviews_pct": 3.9
    },
    {
      "category": "Pest control service",
      "n": 2760,
      "website_pct": 85.8,
      "med_reviews": 73,
      "p25_reviews": 10,
      "p75_reviews": 373,
      "med_rating": 4.9,
      "zero_reviews_pct": 6.6
    },
    {
      "category": "Plumber",
      "n": 5845,
      "website_pct": 82.7,
      "med_reviews": 71,
      "p25_reviews": 16,
      "p75_reviews": 310,
      "med_rating": 4.9,
      "zero_reviews_pct": 3.5
    },
    {
      "category": "Hair salon",
      "n": 2110,
      "website_pct": 83.8,
      "med_reviews": 66,
      "p25_reviews": 27,
      "p75_reviews": 158,
      "med_rating": 4.9,
      "zero_reviews_pct": 1.4
    },
    {
      "category": "Chiropractor",
      "n": 3025,
      "website_pct": 87.6,
      "med_reviews": 59,
      "p25_reviews": 14,
      "p75_reviews": 192,
      "med_rating": 5,
      "zero_reviews_pct": 6
    },
    {
      "category": "Personal injury attorney",
      "n": 2901,
      "website_pct": 96.4,
      "med_reviews": 59,
      "p25_reviews": 17,
      "p75_reviews": 176,
      "med_rating": 4.9,
      "zero_reviews_pct": 4.5
    },
    {
      "category": "Roofing contractor",
      "n": 1978,
      "website_pct": 86.9,
      "med_reviews": 43,
      "p25_reviews": 10,
      "p75_reviews": 117,
      "med_rating": 4.9,
      "zero_reviews_pct": 7.2
    },
    {
      "category": "Real estate agency",
      "n": 2617,
      "website_pct": 92.2,
      "med_reviews": 30,
      "p25_reviews": 9,
      "p75_reviews": 74,
      "med_rating": 4.9,
      "zero_reviews_pct": 6.3
    },
    {
      "category": "Electrician",
      "n": 2499,
      "website_pct": 74.2,
      "med_reviews": 20,
      "p25_reviews": 5,
      "p75_reviews": 72,
      "med_rating": 4.9,
      "zero_reviews_pct": 7.6
    },
    {
      "category": "Real estate agent",
      "n": 1969,
      "website_pct": 87.5,
      "med_reviews": 20,
      "p25_reviews": 7,
      "p75_reviews": 46,
      "med_rating": 5,
      "zero_reviews_pct": 7.6
    },
    {
      "category": "Dermatologist",
      "n": 2531,
      "website_pct": 85.2,
      "med_reviews": 15,
      "p25_reviews": 1,
      "p75_reviews": 182,
      "med_rating": 4.8,
      "zero_reviews_pct": 23.9
    },
    {
      "category": "Financial planner",
      "n": 2283,
      "website_pct": 91.9,
      "med_reviews": 0,
      "p25_reviews": 0,
      "p75_reviews": 2,
      "med_rating": 5,
      "zero_reviews_pct": 59.9
    }
  ],
  "by_metro": [
    {
      "metro": "tampa-st-petersburg",
      "name": "Tampa-St. Petersburg",
      "n": 4893,
      "website_pct": 87.2,
      "med_reviews": 133,
      "med_rating": 4.7
    },
    {
      "metro": "atlanta",
      "name": "Atlanta",
      "n": 4730,
      "website_pct": 84.5,
      "med_reviews": 91,
      "med_rating": 4.7
    },
    {
      "metro": "raleigh-durham",
      "name": "Raleigh-Durham",
      "n": 4717,
      "website_pct": 90,
      "med_reviews": 83,
      "med_rating": 4.7
    },
    {
      "metro": "san-diego",
      "name": "San Diego",
      "n": 4671,
      "website_pct": 84.7,
      "med_reviews": 61,
      "med_rating": 4.7
    },
    {
      "metro": "san-antonio",
      "name": "San Antonio",
      "n": 4598,
      "website_pct": 81.7,
      "med_reviews": 86,
      "med_rating": 4.7
    },
    {
      "metro": "houston",
      "name": "Houston",
      "n": 4592,
      "website_pct": 84.2,
      "med_reviews": 89,
      "med_rating": 4.7
    },
    {
      "metro": "denver",
      "name": "Denver",
      "n": 4560,
      "website_pct": 89.1,
      "med_reviews": 118,
      "med_rating": 4.7
    },
    {
      "metro": "phoenix",
      "name": "Phoenix",
      "n": 4494,
      "website_pct": 84.7,
      "med_reviews": 95,
      "med_rating": 4.7
    },
    {
      "metro": "portland",
      "name": "Portland",
      "n": 4493,
      "website_pct": 87.6,
      "med_reviews": 77,
      "med_rating": 4.7
    },
    {
      "metro": "philadelphia",
      "name": "Philadelphia",
      "n": 4486,
      "website_pct": 82.7,
      "med_reviews": 64,
      "med_rating": 4.7
    },
    {
      "metro": "las-vegas",
      "name": "Las Vegas",
      "n": 4483,
      "website_pct": 83,
      "med_reviews": 103,
      "med_rating": 4.6
    },
    {
      "metro": "austin",
      "name": "Austin",
      "n": 4459,
      "website_pct": 87.5,
      "med_reviews": 102,
      "med_rating": 4.7
    },
    {
      "metro": "detroit",
      "name": "Detroit",
      "n": 4402,
      "website_pct": 75.2,
      "med_reviews": 49,
      "med_rating": 4.6
    },
    {
      "metro": "salt-lake-city",
      "name": "Salt Lake City",
      "n": 4376,
      "website_pct": 86.2,
      "med_reviews": 80,
      "med_rating": 4.7
    },
    {
      "metro": "columbus",
      "name": "Columbus",
      "n": 4288,
      "website_pct": 85.3,
      "med_reviews": 62,
      "med_rating": 4.7
    },
    {
      "metro": "los-angeles",
      "name": "Los Angeles",
      "n": 4263,
      "website_pct": 79,
      "med_reviews": 60,
      "med_rating": 4.6
    },
    {
      "metro": "jacksonville",
      "name": "Jacksonville",
      "n": 4261,
      "website_pct": 80.5,
      "med_reviews": 81,
      "med_rating": 4.7
    },
    {
      "metro": "kansas-city",
      "name": "Kansas City",
      "n": 4251,
      "website_pct": 82.3,
      "med_reviews": 60,
      "med_rating": 4.7
    },
    {
      "metro": "baltimore",
      "name": "Baltimore",
      "n": 4250,
      "website_pct": 79.1,
      "med_reviews": 44,
      "med_rating": 4.7
    },
    {
      "metro": "charlotte",
      "name": "Charlotte",
      "n": 4243,
      "website_pct": 85.6,
      "med_reviews": 88,
      "med_rating": 4.7
    },
    {
      "metro": "pittsburgh",
      "name": "Pittsburgh",
      "n": 4209,
      "website_pct": 84.2,
      "med_reviews": 44,
      "med_rating": 4.7
    },
    {
      "metro": "oklahoma-city",
      "name": "Oklahoma City",
      "n": 4204,
      "website_pct": 81.6,
      "med_reviews": 67,
      "med_rating": 4.7
    },
    {
      "metro": "indianapolis",
      "name": "Indianapolis",
      "n": 4166,
      "website_pct": 84.1,
      "med_reviews": 55,
      "med_rating": 4.7
    },
    {
      "metro": "nashville",
      "name": "Nashville",
      "n": 4156,
      "website_pct": 84.7,
      "med_reviews": 76,
      "med_rating": 4.7
    },
    {
      "metro": "new-york",
      "name": "New York",
      "n": 4136,
      "website_pct": 83.8,
      "med_reviews": 113,
      "med_rating": 4.6
    },
    {
      "metro": "louisville",
      "name": "Louisville",
      "n": 4123,
      "website_pct": 79.5,
      "med_reviews": 55,
      "med_rating": 4.6
    },
    {
      "metro": "sarasota-bradenton",
      "name": "Sarasota-Bradenton",
      "n": 4076,
      "website_pct": 84.5,
      "med_reviews": 80,
      "med_rating": 4.8
    },
    {
      "metro": "cincinnati",
      "name": "Cincinnati",
      "n": 4014,
      "website_pct": 82.8,
      "med_reviews": 54,
      "med_rating": 4.7
    },
    {
      "metro": "milwaukee",
      "name": "Milwaukee",
      "n": 3941,
      "website_pct": 84,
      "med_reviews": 43,
      "med_rating": 4.6
    },
    {
      "metro": "charleston",
      "name": "Charleston",
      "n": 3890,
      "website_pct": 85.8,
      "med_reviews": 47,
      "med_rating": 4.8
    },
    {
      "metro": "boise",
      "name": "Boise",
      "n": 3739,
      "website_pct": 86.3,
      "med_reviews": 47,
      "med_rating": 4.8
    },
    {
      "metro": "reno",
      "name": "Reno",
      "n": 3617,
      "website_pct": 84.3,
      "med_reviews": 42,
      "med_rating": 4.6
    },
    {
      "metro": "chicago",
      "name": "Chicago",
      "n": 1428,
      "website_pct": 87.7,
      "med_reviews": 313,
      "med_rating": 4.5
    },
    {
      "metro": "san-francisco-bay-area",
      "name": "San Francisco Bay Area",
      "n": 1423,
      "website_pct": 87,
      "med_reviews": 243,
      "med_rating": 4.5
    },
    {
      "metro": "dallas-fort-worth",
      "name": "Dallas-Fort Worth",
      "n": 1406,
      "website_pct": 88.5,
      "med_reviews": 258,
      "med_rating": 4.5
    },
    {
      "metro": "washington-dmv",
      "name": "Washington DMV",
      "n": 1369,
      "website_pct": 92.8,
      "med_reviews": 355,
      "med_rating": 4.5
    },
    {
      "metro": "miami",
      "name": "Miami",
      "n": 1348,
      "website_pct": 81.8,
      "med_reviews": 216,
      "med_rating": 4.7
    },
    {
      "metro": "orlando",
      "name": "Orlando",
      "n": 1329,
      "website_pct": 83.7,
      "med_reviews": 290,
      "med_rating": 4.6
    },
    {
      "metro": "minneapolis-st-paul",
      "name": "Minneapolis-St. Paul",
      "n": 1307,
      "website_pct": 91.4,
      "med_reviews": 294,
      "med_rating": 4.6
    },
    {
      "metro": "boston",
      "name": "Boston",
      "n": 1301,
      "website_pct": 90.5,
      "med_reviews": 303,
      "med_rating": 4.4
    },
    {
      "metro": "sacramento",
      "name": "Sacramento",
      "n": 1263,
      "website_pct": 84.6,
      "med_reviews": 177,
      "med_rating": 4.5
    },
    {
      "metro": "albuquerque",
      "name": "Albuquerque",
      "n": 1246,
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      "med_reviews": 228,
      "med_rating": 4.5
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      "med_rating": 4.5
    },
    {
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      "med_rating": 4.5
    },
    {
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      "name": "Seattle",
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      "website_pct": 92.2,
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      "med_rating": 4.5
    },
    {
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      "med_rating": 4.5
    },
    {
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      "med_rating": 4.6
    },
    {
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      "med_rating": 4.5
    },
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      "med_rating": 4.5
    },
    {
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      "name": "Providence",
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      "website_pct": 84.9,
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      "med_rating": 4.5
    },
    {
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      "med_rating": 4.6
    },
    {
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      "website_pct": 87.1,
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      "med_rating": 4.5
    },
    {
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      "med_rating": 4.6
    },
    {
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      "med_rating": 4.5
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        "med_rating": 4.6
      },
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        "med_rating": 4.6
      },
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        "website_pct": 92.1,
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        "med_rating": 4.5
      },
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        "med_rating": 4.7
      },
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        "med_rating": 4.6
      },
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        "med_rating": 4.6
      },
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      },
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      },
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      },
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        "med_rating": 4.5
      },
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        "website_pct": 92.2,
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        "med_rating": 4.5
      },
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      },
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      },
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      },
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      },
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      },
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      },
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        "med_rating": 4.6
      },
      {
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      },
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        "med_rating": 4.6
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        "med_rating": 4.6
      },
      {
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        "med_rating": 4.5
      },
      {
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        "med_rating": 4.5
      },
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        "med_rating": 4.6
      },
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        "website_pct": 88.6,
        "med_reviews": 238,
        "med_rating": 4.6
      },
      {
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        "website_pct": 82.5,
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        "med_rating": 4.6
      },
      {
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        "med_rating": 4.6
      },
      {
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        "website_pct": 88.5,
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        "med_rating": 4.5
      },
      {
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        "med_rating": 4.7
      },
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        "med_rating": 4.7
      },
      {
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        "med_rating": 4.6
      },
      {
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        "website_pct": 94.1,
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        "med_rating": 4.7
      },
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        "n": 280,
        "website_pct": 89.3,
        "med_reviews": 190,
        "med_rating": 4.7
      },
      {
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        "website_pct": 89.2,
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        "med_rating": 4.6
      },
      {
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        "website_pct": 90.3,
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        "med_rating": 4.5
      },
      {
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        "med_rating": 4.5
      },
      {
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        "website_pct": 86.1,
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        "med_rating": 4.5
      },
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        "med_rating": 4.5
      },
      {
        "metro": "sarasota-bradenton",
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        "n": 280,
        "website_pct": 84.3,
        "med_reviews": 144,
        "med_rating": 4.8
      },
      {
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        "n": 280,
        "website_pct": 85,
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        "med_rating": 4.6
      },
      {
        "metro": "san-antonio",
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        "n": 278,
        "website_pct": 83.1,
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        "med_rating": 4.6
      },
      {
        "metro": "charleston",
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        "n": 269,
        "website_pct": 93.7,
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        "med_rating": 4.8
      },
      {
        "metro": "milwaukee",
        "name": "Milwaukee",
        "n": 265,
        "website_pct": 93.2,
        "med_reviews": 132,
        "med_rating": 4.6
      },
      {
        "metro": "atlanta",
        "name": "Atlanta",
        "n": 280,
        "website_pct": 82.5,
        "med_reviews": 130,
        "med_rating": 4.7
      },
      {
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        "n": 279,
        "website_pct": 87.1,
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        "med_rating": 4.5
      },
      {
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        "med_rating": 4.6
      },
      {
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        "med_rating": 4.5
      },
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        "website_pct": 80.2,
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        "med_rating": 4.5
      },
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        "med_rating": 4.7
      },
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      },
      {
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      },
      {
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      },
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        "med_rating": 4.6,
        "website_pct": 89
      },
      {
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        "website_pct": 87.5
      },
      {
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        "website_pct": 88.1
      },
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        "website_pct": 86
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    "pairs": 67823,
    "mean_review_delta": 2.27,
    "pct_gained_reviews": 45.8,
    "pct_lost_reviews": 4.2,
    "med_abs_rank_delta": 6,
    "pct_rank_moved_3_plus": 73.3,
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    "top3_retention_pct": 73.9,
    "top10_retention_pct": 80.4,
    "top10_new_entrant_pct": 0.7
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}