Google has been developing WordPress products for several years and launched Newspack as a partnership with Automattic, Google News Initiative, and the Knight Foundation to help publishers manage and monetize their online news stories. WordPress powers between 20-30% of the Internet’s content depending on who did the counting. Google powers more than 90% of search […]
Donald J. Trump is The President, and we realize that this is going to be inherently political, but this is more of a how-to guide rather than a slam post. I’m going to **try** and keep my feelings in check about this and just keep it on the technical merits. Sometimes you wake up in […]
Thank you to everyone who made it to Google Partners Connect last week. Apologies to anyone who had trouble getting into the building, we were unaware that the building was less accessible because of WeWork Summer Camp. We left a note on the door and tried our best to keep an eye out for attendees, […]
It has become recently fashionable in the SEO sector to kick Wix, sorry to pile on, but Wix SEO is a bit of a joke frankly and I’m getting pretty annoyed with their practices and a particular YouTube campaign they are running. Wix has been bombarding me (anyone else?) with ads from Karli Kloss about […]
Users of webmaster tools can see how Google crawls and renders their URLs with the assistance of the “Fetch as Google” tool. Working the same as Googlebot, the tool enables users to check for issues such as blocked resources and to verify that Google is able to render dynamic content correctly to play a role […]
Thanks to everyone who could attend our event last Wednesday at Google Partners Connect. One of the best presentations we have hosted in two years of Partners Connect events. Mobile is becoming so pervasive that the average person checks their phone over a 150 times a day now. That’s about every six minutes. Getting food, […]
Our SEO Audit for buddingSTEM found some quick wins for search traffic and some ideas for long-term online marketing strategy.
Keyword research to target searches that match your business goals is a key step in developing an online marketing strategy.
Yes, stuff like this matters. It matters because the programmers at Google designed the search engine to recognize and search for programming syntax and the underscore is common in programming languages. Google is still a dumb robot, it is getting better at understanding the intricacies of language, but it is still just a program that […]
A business without customers isn’t going to be in business for long. Everyone anticipates customers and there is an idea of how your products and services will benefit them and provide value beyond the cost. But who are your customers? Men? Women? Other? Old or Young? Where do they live? How much money do they make? […]
Search is usually a long-term investment, but we had a booming success this week. We’re just busting to tell you about it.
Matt Cutts is so funny. Pretending like this isn’t an important question by falling asleep. And then say one looks spammy. You card. Do what makes sense and is easy for you and your users to navigate. Same goes for sub-domains vs. folders. If you have a good reason to run a subdomain then you […]
Google has been a darling of the Internet since it’s launch in 1998. Innovative, slick, smart, easy, and relevant. Google worked hard to make the Internet a better place and has succeeded largely offering many free products for webmasters to improve the user experience of everyone using the Internet. Despite the obvious search bar on […]
Search Engine Optimization is the long form of the dreaded acronym of SEO with a long history of nefarious characters and scams along with porn, pills, & casinos, the original PPC, and that’s why. Dirty filthy money to be made. People’s deepest wishes “whispered” to a search engine. I think the search engine is the […]
Google Hummingbird itself isn’t a big deal. It’s already been in place and rolled out and formally announced. The algorithm changes have been coming and Google telegraphs these updates before they happen so their users can adapt. If you have a forward-thinking strategy, the algorithm updates shouldn’t upset you too much. If you didn’t adopt […]
When you hear, “Rank #1 In Google Guaranteed!”, you need to know that you are being sold. And by sold, I mean lied to.
Going through comment spam is tedious and mundane, and I dislike it almost as much as I resist setting out to write. No one likes spam, but when my clients complain about getting spam comments I tell them that it is just a sign that you are doing something right, just DON’T APPROVE IT!!! Linking […]
Google released a FAQ on Authorship and some of the finer points of implementing it into the real world.
Yes. The future is things, not strings. As in search strings. Things as in marked up things. Authors can lend authority to publications, it’s not just about the domain name. These kind of common sense ideas will hopefully make for a better and more easy to understand web. Love the one word answer in the […]
Google is rolling out another new search feature that they say will impact, and help, 10% of daily searches are for topics more complicated than finding out some specific piece of trivia or directions to a local business. Check out some of the suggested searches for this new feature from Google’s blog: population growth, capital punishment and e-waste. None of […]
Just a day? “I wouldn’t worry about that much.” You will get those messages from Googlebot time to time. What you should worry about is if your site experiences frequent outages, despite length, because you never know when your site could be trafficked do you? That would be incredible information to know. It’s poor user experience […]
If they are brand related it’s not a bad idea to own multiple top-level domains, but if you are meaning to manipulate Google, duh, they hate that. Stop it. Keywords in domain names are being devalued because of that strategy. You could try to be clever and put your main service in your company name, […]
The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can’t control the next algorithm update. You don’t own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social media sites. Owning a domain […]
John Wooden was a legendary basketball coach. His NCAA record for championships is possibly the loftiest in athletics and will never be broken. Most college basketball coaches aren’t fortunate enough to win one championship, let alone TEN. Wooden has nine consecutive championships plus another one a year later. Plus an undefeated season, no one has […]
This is a major pet peeve of mine. Not the rule, but the client who refuses to get it. Content is what makes your site work. It’s what people (and search engines) read and look at on your site. Even these WordPress themes don’t look right unless there is something there. The best analogy I’ve […]