5 tracked keywords, 18,080 searches a month, $32K in equivalent ad value — live market data for the Philadelphia metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $8.77 for “free events in philadelphia today”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| events in philly today | 6,600 | $1.37 | 5 | informational |
| events in philly this weekend | 5,400 | $1.75 | 39 | informational |
| events going on in philly | 3,600 | $1.05 | — | informational |
| events in philly tonight | 1,600 | $1.13 | 3 | informational |
| free events in philadelphia today | 880 | $8.77 | 0 | branded |
The entertainment names Philadelphia already knows — branded demand is the moat everyone else ranks against.