SEO BANDWAGON

LOCAL SEO SERVICES · MAP PACK · GBP · CITATIONS

Get found in
your city

Local SEO puts your business in front of customers searching near you — in Google Maps, the local pack, and local organic results. We track rankings by neighborhood, optimize your Google Business Profile, and build the citations that make Google trust you.

YOUR BUSINESS · SEE WHERE YOU RANK LOCALLY · FREE · NO CREDIT CARD

46%
OF SEARCHES HAVE LOCAL INTENT1
36
CITATION DIRECTORIES
10
KEYWORDS TRACKED FREE
FREE
TO GET STARTED

LAST UPDATED

What it is

Local SEO is the process of optimizing your online presence to attract customers from local searches. When someone searches "dentist near me" or "best tacos in Austin," local SEO determines whether your business shows up in the map pack and local results. It's Google Business Profile optimization, citation building, review management, and localized keyword tracking — working together to get you into the map pack and keep you there.

THE STAKES

The local pack — the 3 businesses shown on a map — captures 44% of all clicks2. If you're not in it, your competitors are. And they're getting your customers.

44%

of every click on a local search goes to just three businesses. Local SEO is the fight to be one of them.2

46%
of all Google searches have local intent1
44%
of local-search clicks go to the top 3 in the map pack2
78%
of local mobile searches result in an offline purchase3
28%
of local searches result in a purchase4

Each figure is numbered — see Sources & notes at the foot of the page.

Who gets found in your city?

Live market data for every metro we track — search demand, click prices, the businesses winning the map pack, and where the openings are. A new edition prints every week.5

For the national picture across every metro at once, see the Google Business Profile benchmarks report — median reviews, ratings, website presence and weekly map-pack movement.

NM · MARKET DATAAlbuquerque1.0M searches/mo · $2.4M in playRead the ledger →GA · MARKET DATAAtlanta7.2M searches/mo · $20.0M in playRead the ledger →TX · MARKET DATAAustin4.9M searches/mo · $11.6M in playRead the ledger →MD · MARKET DATABaltimore2.4M searches/mo · $5.1M in playRead the ledger →ID · MARKET DATABoise749K searches/mo · $2.0M in playRead the ledger →MA · MARKET DATABoston2.5M searches/mo · $3.3M in playRead the ledger →SC · MARKET DATACharleston1.4M searches/mo · $2.9M in playRead the ledger →NC · MARKET DATACharlotte3.7M searches/mo · $8.7M in playRead the ledger →IL · MARKET DATAChicago13.4M searches/mo · $21.0M in playRead the ledger →OH · MARKET DATACincinnati2.0M searches/mo · $4.4M in playRead the ledger →OH · MARKET DATACleveland1.1M searches/mo · $2.1M in playRead the ledger →OH · MARKET DATAColumbus2.3M searches/mo · $5.2M in playRead the ledger →TX · MARKET DATADallas-Fort Worth2.5M searches/mo · $9.3M in playRead the ledger →CO · MARKET DATADenver5.6M searches/mo · $14.4M in playRead the ledger →IA · MARKET DATADes Moines318K searches/mo · $742K in playRead the ledger →MI · MARKET DATADetroit3.7M searches/mo · $7.1M in playRead the ledger →ND · MARKET DATAFargo175K searches/mo · $349K in playRead the ledger →FL · MARKET DATAFort Myers-Cape Coral375K searches/mo · $1.1M in playRead the ledger →SC · MARKET DATAGreenville330K searches/mo · $878K in playRead the ledger →CT · MARKET DATAHartford203K searches/mo · $579K in playRead the ledger →TX · MARKET DATAHouston8.3M searches/mo · $32.7M in playRead the ledger →IN · MARKET DATAIndianapolis2.6M searches/mo · $6.0M in playRead the ledger →FL · MARKET DATAJacksonville2.0M searches/mo · $6.3M in playRead the ledger →MO · MARKET DATAKansas City2.9M searches/mo · $7.5M in playRead the ledger →NV · MARKET DATALas Vegas4.3M searches/mo · $14.0M in playRead the ledger →CA · MARKET DATALos Angeles16.6M searches/mo · $38.3M in playRead the ledger →KY · MARKET DATALouisville1.5M searches/mo · $3.6M in playRead the ledger →FL · MARKET DATAMiami2.2M searches/mo · $5.4M in playRead the ledger →WI · MARKET DATAMilwaukee1.9M searches/mo · $3.5M in playRead the ledger →MN · MARKET DATAMinneapolis-St. Paul1.5M searches/mo · $3.3M in playRead the ledger →TN · MARKET DATANashville3.5M searches/mo · $7.5M in playRead the ledger →NY · MARKET DATANew York32.2M searches/mo · $56.8M in playRead the ledger →OK · MARKET DATAOklahoma City1.8M searches/mo · $5.1M in playRead the ledger →FL · MARKET DATAOrlando2.2M searches/mo · $4.6M in playRead the ledger →PA · MARKET DATAPhiladelphia7.8M searches/mo · $15.0M in playRead the ledger →AZ · MARKET DATAPhoenix5.5M searches/mo · $15.8M in playRead the ledger →PA · MARKET DATAPittsburgh2.4M searches/mo · $4.8M in playRead the ledger →OR · MARKET DATAPortland4.1M searches/mo · $7.0M in playRead the ledger →RI · MARKET DATAProvidence313K searches/mo · $455K in playRead the ledger →NC · MARKET DATARaleigh-Durham3.1M searches/mo · $7.0M in playRead the ledger →NV · MARKET DATAReno966K searches/mo · $2.0M in playRead the ledger →VA · MARKET DATARichmond563K searches/mo · $1.4M in playRead the ledger →CA · MARKET DATASacramento937K searches/mo · $2.9M in playRead the ledger →UT · MARKET DATASalt Lake City3.1M searches/mo · $7.1M in playRead the ledger →TX · MARKET DATASan Antonio3.0M searches/mo · $9.8M in playRead the ledger →CA · MARKET DATASan Diego5.4M searches/mo · $15.4M in playRead the ledger →CA · MARKET DATASan Francisco Bay Area3.8M searches/mo · $4.9M in playRead the ledger →FL · MARKET DATASarasota-Bradenton357K searches/mo · $1.1M in playRead the ledger →WA · MARKET DATASeattle3.7M searches/mo · $5.3M in playRead the ledger →UT · MARKET DATASt. George162K searches/mo · $429K in playRead the ledger →WA · MARKET DATATacoma398K searches/mo · $1.1M in playRead the ledger →FL · MARKET DATATampa-St. Petersburg5.5M searches/mo · $15.6M in playRead the ledger →AZ · MARKET DATATucson1.0M searches/mo · $3.0M in playRead the ledger →DC · MARKET DATAWashington DMV3.1M searches/mo · $3.3M in playRead the ledger →

See all metros → — or run a free audit to see where you stand in yours.

What we do

We serve businesses across the US — locally targeted, nationally managed. Six moving parts, one map-pack ranking.

Google Business ProfileComplete GBP setup and optimization: categories, service areas, photos, posts, Q&A, attributes. We optimize everything Google uses to rank local businesses.
Local citation buildingConsistent NAP (name, address, phone) across 36 directories: Yelp, Apple Maps, Bing Places, Yellow Pages, and industry-specific sites. Consistency equals trust.
Review managementReview generation strategy, response templates, and monitoring across platforms.
Local rank trackingSee where you rank in Google Maps from points across your service area, and who outranks you at each one, with the free Local Rank checker. The rank tracker follows your organic positions for 'your service + city' searches.
Local keyword researchFind the exact searches your local customers make. We map local-intent keywords to pages and service areas, so every location gets properly targeted content.
Multi-location SEOSeparate landing pages per service area, location-specific GBP profiles, consistent citations across all locations. Scale local SEO without cannibalization.

The playbook

Google Business Profile

Your GBP is the most important local asset you have — it shows in Maps, the local pack, and Search panels. An unoptimized profile is a billboard with the wrong phone number.

  • Primary and secondary category selection
  • Service area configuration
  • High-quality photos (interior, exterior, team, products)
  • Weekly Google Posts (offers, events, updates)
  • Q&A monitoring and pre-seeded answers
  • Attribute optimization (women-owned, accessible, etc.)
  • Review response strategy
  • Booking / appointment link integration

Map and organic rankings

National tools show rank in aggregate. But your map position 2 miles north may differ completely from 5 miles south. The free Local Rank checker searches Google Maps from a grid of points across your service area, and the rank tracker follows your organic positions, with keyword caps set by your plan.

  • Google Maps positions from points across your service area
  • The competitors ahead of you at each point
  • Organic positions for US searches, down to the top 100
  • Positions re-checked every 7 days, and on demand
  • Keyword caps set by your plan
Try local rank tracker

One location, one price

Local SEO done for you is one package, Agentic Local, at $249/month for one location. AI-guided setup and AI search work are included. Agents do the recurring work: the audits, the tracking and the recommendations. You approve every change before anything on your site or your Business Profile moves.

Start with the free audit: it shows what your market needs before you pay anything. The package is month-to-month, cancel anytime. No contracts.

Get your free local SEO audit

Done for you, monthly

Agentic Local

$249/month for one location

Month-to-month, cancel anytime.

Monthly local SEO for one location, run by agents. AI-guided setup and AI search work are included, and nothing changes until you approve it.

  • Monthly local SEO, done for you
  • 1 business location
  • AI-guided setup included
  • AI search work included
  • Agents audit, track & recommend
  • You approve before anything changes

QUESTIONS BUYERS ASK

How much should I pay for local SEO?

Local SEO done for you is $249/month for one location here, month-to-month, cancel anytime. The audit comes first and costs nothing.

That buys Agentic Local: agents run the audits and the tracking, watch your Business Profile and your listings, and recommend what to change. AI-guided setup and AI search work are included, and you approve every change before it happens.

What you should not pay for is a promise. Nobody can guarantee a map-pack position, so pay for the work and ask to see what moved. Several locations are an Enterprise quote, on the pricing page.

What is local SEO vs SEO?

Local SEO is SEO for searches with a place in them, like "plumber near me": it aims at Google Maps and the map pack, where SEO aims at the regular results.

Much of the local work happens off your website: a complete Google Business Profile, the same name, address and phone across directories (we build citations on 36), and reviews. The rest is ordinary SEO, on pages about the places you serve.

Is a Google business listing free?

Yes. Google charges nothing to create, verify or keep a Business Profile, the listing your business shows on Search and Maps.

What costs something is the upkeep: accurate hours and categories, photos, posts, and replies to reviews. That is the part Agentic Local takes on, and nothing is written to your profile until you allow it.

What is GMB called now?

Google Business Profile. Google announced on November 4, 2021, that Google My Business was being renamed, and said it would retire the Google My Business app in 2022.

The listing itself carried over: it is still the free profile that puts your business on Google Maps and in the map pack, and claiming it is the first job in local SEO.

When not to use us

Straight answers, so you can rule us out before you spend anything.

  • You have several locations. Agentic Local is priced for one; Enterprise covers more.
  • You want a guaranteed ranking, or a date for one. Nobody can promise either, and we will not.
  • You want link building. We do not sell it.
  • You want agents that change things on their own. Ours change nothing without your approval.

Claim your
spot on the map

The free audit shows exactly what's between you and the local pack in your city. No credit card.

SOURCES & NOTES

Where the numbers come from

  1. 1
    46% of all Google searches have local intent.
    Google presenter at a 2018 Google local-search event — as reported by Search Engine Roundtable; never formally published · View source
  2. 2
    44% of local-search clicks go to the three businesses in the map pack.
    Moz — 'The New Snack Pack' click-distribution study, 2015 (44% local pack · 29% organic · 19% paid) · View source
  3. 3
    78% of local mobile searches result in an offline purchase.
    comScore / Neustar Localeze / 15 Miles Local Search Study (2014 report), via Search Engine Land · View source
  4. 4
    28% of local searches result in a purchase.
    Google — 'Mobile is the New Local Guide' consumer study (Think with Google, 2016) · View source
  5. 5
    Metro search volume, click prices, map-pack winners, and open positions.
    SEO Bandwagon market data — drawn from live client and market data, refreshed weekly in each metro's Search Ledger · View source

Industry benchmarks reflect the most recent published figures from third-party research and can vary by study and year. Market metrics are drawn from SEO Bandwagon's live data and refreshed weekly. Figures are provided for reference, not as a guarantee of results.