SEO is Search Engine Optimization
Improving a website’s ranking in Google or Bing for specific keywords related to you business.
Advertising on TV, radio, phone books, and/or newspapers won’t guarantee any specific interest in your business, products, or services. You are casting a very wide net.
Targeting search traffic can help you focus on people who are active in the decision making process. Keywords are a fantastic indicator of when someone is ready to purchase.