SEO BANDWAGON

SEO TOOLS & SERVICES · TRUSTED NATIONWIDE · SINCE 2010

SEO that
actually works

Professional SEO for small businesses — without the enterprise price tag. A free site audit. Rank tracking that re-checks your rankings every 7 days. Local SEO built for the map pack. No contracts.

ONE BOX · KEYWORDS · URLS · ADDRESSES · PHONE NUMBERS · BUSINESS NAMES · ZIP CODES · AI QUERIES

164,241
LOCAL BUSINESSES TRACKED2
20
CHECKS IN THE FREE EXTENSION
36
CITATION DIRECTORIES
FREE
TO GET STARTED

What SEO is

Search engine optimization is how your website earns its place on page 1 of Google. It's the combination of technical fixes, the right content, and online authority signals that tell search engines — and the people using them — that your site is the best answer.

For local businesses, that means showing up in the map pack when customers search nearby. For e-commerce, ranking for product keywords. For service businesses, being found before your competition — every time someone searches what you offer.

Run your free audit

The difference

RETAINER
HOW AGENCIES BILL: MONTHLY, FOR MANUAL HOURS1
SOFTWARE
HOW WE WORK: THE HOURS ARE AUTOMATED

Agencies bill for manual labor. We automated the repetitive work — audits, tracking, citations, reports — and kept the plans at software prices. The traffic compounds either way; the invoice doesn't have to.

2010
IN BUSINESS SINCE3
20
POINT INSTANT AUDIT
36
CITATION DIRECTORIES
FREE
TO GET STARTED

The plans

Software you run yourself, or a monthly package where agents do the work. No hidden fees. No surprise charges. No contracts.

FREE

$0

Free forever · no credit card

  • Site audits (10 scans/day)
  • 10 keywords tracked
  • 1 business location

PRO

$99/month

Software you run

  • Self-serve software — you run it
  • Everything in Free
  • 100 scans/day
  • Unlimited keywords
  • Competitor tracking
  • Unlimited locations

AGENTIC LOCAL

$249/month for one location

Done for you, monthly

  • Monthly local SEO, done for you
  • 1 business location
  • AI-guided setup included
  • AI search work included
  • Agents audit, track & recommend
  • You approve before anything changes

ENTERPRISE

From $499/month, custom quote above that

Custom quote · let's talk

  • Multi-location
  • 500 scans/day
  • Dedicated support
  • Custom development

Every plan includes API and MCP access.

Retainers, services and every other price →

Questions

Direct answers, no corporate speak.

Can I do SEO myself?

Yes. Most of what a small business needs is work an owner can do: fix what is broken on the site, keep the Google Business Profile current, and watch where you rank.

The free plan is built for that. The audit scans your site and lists what to fix, 10 scans a day, and the rank tracker follows 10 keywords.

What you buy when you pay is time. Pro, at $99/month, raises the limits and you still run it. Agentic Local, at $249/month for one location, has agents do the monthly work, and nothing changes until you approve it.

Can I do SEO for free?

Yes, a good part of it. Google Search Console and a Google Business Profile cost nothing, and the free plan here covers the audit and rank tracking with no credit card.

The Free plan is $0: the audit with 10 scans a day, and 10 tracked keywords. There is no trial period to run out.

What free tools cannot give you is the hours. Pages, fixes and profile upkeep take time every month, and that time is what the paid plans are for.

Is SEO dead now with AI?

No. People still search, and the AI answers in Google and ChatGPT are built from pages that search engines can find, read and trust.

What changed is where the answer appears. Google's AI Overviews sit above the regular results and link to the pages they draw on, and Google says a page needs nothing special to be one of those links: it has to be indexed and eligible for a snippet, which is ordinary SEO.

Google's own guidance calls optimizing for its AI features "still SEO." AI search work is part of Agentic Local here, not a separate package.

Do I need an account to run the free audit?

Yes, a free one. Sign in with Google or with a link sent to your email, and the free plan allows 10 scans a day.

Each scan buys fresh data about your site, which is why it sits behind a sign-in and a daily limit. It runs 10 automated checks and scores as many of the audit's 8 systems as one scan can measure. Developers can run the same scan with an API key.

The Chrome extension needs no account at all: it grades the page you are on, in your browser.

What is SEO?

SEO (Search Engine Optimization) is the process of improving your website so it ranks higher in Google search results. When someone searches for your product or service, good SEO gets you on page 1. It covers technical site health, content relevance, and your online reputation — reviews, citations, and backlinks. Think of it as the sum of everything that tells Google your site is the best result.

What is local SEO?

Local SEO gets your business into Google's map pack — the 3 businesses shown with a map when someone searches "plumber near me" or "dentist downtown." It involves optimizing your Google Business Profile, building citations across 36 directories, earning reviews, and creating location-specific content. For most local businesses, the map pack drives more calls than organic rankings.

How long does SEO take?

There is no honest fixed timeline: it depends on where your site starts and how competitive your market is. Technical fixes register as soon as Google recrawls the fixed pages, while rankings for competitive terms move more slowly because they rest on content and authority. The rank tracker re-checks your rankings every 7 days, so you see the movement as it happens instead of waiting for a monthly report.

How much does SEO cost?

It depends on who does the work. There is always a free tier: the SEO audit and rank tracking for 10 keywords, no credit card. Pro, the self-serve software, is $99/month. Agentic Local, where agents do the monthly local SEO work, is $249/month for one location. Enterprise, for multi-location teams, is from $499/month, custom quote above that. If you would rather a person did the work, the retainers and every other price are on seobandwagon.com/pricing.

Is SEO worth it?

For most businesses, yes, because organic traffic compounds. Paid ads stop the moment you stop paying, while a page that ranks keeps earning visits with no per-click cost. It takes patience, since rankings build on content and authority over time, and it pays off most for businesses whose customers search for what they sell.

What is generative engine optimization (GEO)?

GEO is optimizing your content to appear in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and other LLMs. As more people get answers from AI instead of clicking links, being cited by those AI systems becomes critical. GEO involves structured data, E-E-A-T signals, authoritative content, and getting your brand mentioned by trusted sources — the same fundamentals as SEO, applied to AI systems.

Do you work with agencies?

Yes. Agencies can manage several client sites, share each client's audit reports through a private link, and pull rank-tracking and Search Console data into their own tools through our API and MCP server. Reach out to discuss an Enterprise plan.

Ready to fix
your SEO?

Free audit shows what's broken. Free rank tracking shows where you stand. No credit card required.

Or read your city's ledger →

SOURCES & NOTES

Where the numbers come from

  1. 1
    Traditional SEO agencies bill a monthly retainer for manual hours.
    SEO agency pricing surveys — Ahrefs, Backlinko & Clutch, 2026 · View source
  2. 2
    Local businesses tracked is a live count of our local-search dataset, read from the database when the site is built. The browser extension runs 20 automated checks; citations are built across 36 curated directories. Both counts come from the code that does the work, not from copy.
    SEO Bandwagon platform data — counted at build time, not hand-entered · View source
  3. 3
    Years in operation reflects continuous SEO practice since 2010.
    SEO Bandwagon company record · View source

Industry benchmarks reflect the most recent published figures from third-party research and can vary by study and year. Product and account metrics are drawn from SEO Bandwagon's live data. Figures are provided for reference, not as a guarantee of results.