What is Search Engine Optimization (SEO)?
SEO means improving a website’s content and structure for improved readability, relevance, and rankings for targeted keywords and phrases on search engines related to your business goals to increase web traffic, leads, opt-ins, and/or sales.
Why is SEO Important to My Business?
Higher rankings on search generally correlate to increased click-thru rate on searches. Less than 1% of searches make it to the second page of results, and 50% of search traffic click on the top two results.
Searches tell you exactly what your potential customers are looking for and you can use your website to start collecting that information with Google Search Console and Google Analytics. Searches are much more specific and engaging than traditional advertising. TV, radio, phone books, and/or newspapers won’t guarantee any specific interest in your business, products, or services the way that search does. From information gathering, comparison shopping, and purchase, search keywords can help you target each part of the customer’s buying cycle.
According to comScore, 54 percent of Americans have search the Internet for local search over phone books, it is estimated that less than 25% of people use phone books at all.
SEO Bandwagon can provide your business an affordable way to get found.