RANK TRACKER
Check where your site ranks in Google for any keyword. Track position changes over time.
What a rank tracker actually tells you
A rank tracker checks where your website sits in Google's search results for the keywords that matter to your business. Googling yourself doesn't work — Google personalizes results based on your location, device, and history, so the position you see is almost never the position a real customer sees. A rank tracker queries from a neutral, consistent location and gives you the true number: not “somewhere on page one,” but #4 for “emergency plumber near me.”
The number on its own is useful. The trend is where the value is. Tracking the same keywords week over week turns SEO from guesswork into something you can measure — you see the week a new page starts climbing, the week you slip, and whether the changes you made last month actually moved anything.
How it works
- Enter your domain and a keyword. We query Google from a clean location and return your current position.
- Add the keywords that matter. The terms your customers actually type — not just the ones you wish you ranked for.
- We track them on a schedule and chart every position, so gains and drops show up as a trend instead of a one-off snapshot.
Local vs. national rankings
If you serve a local area, national rankings can be misleading. Search results for “dentist” in Miami look nothing like results in Seattle, and Google's map pack changes block by block. Track from where your customers actually search. Our Local Rank tool checks Google Maps positions from points across your service area, and pairs naturally with a broader local SEO strategy.
What good rank tracking looks like
Rankings don't improve on their own — they follow the work. Pair your tracked keywords with a clean, crawlable site (run a technical SEO audit first) and check individual pages as you optimize them with our free SEO Chrome extension. Track, change one thing, watch the trend, repeat. That feedback loop is the entire game.
How often does the rank tracker check my keywords?
Every 7 days on its own, and whenever you ask from your dashboard.
A keyword that misses the top 100 for 4 checks in a row drops to every 28 days, and goes back to every 7 the first time it ranks again. That keeps the checks on the keywords that move, and the cadence is the same on every plan.
From the dashboard you can re-check one keyword, a selection, or everything that is due, and the new positions land in the same history.
Is there a free tool to check my website ranking?
Yes, this one. Sign in free with Google or an email link, enter your domain and a keyword, and it shows where you rank in Google's top 100.
The Free plan keeps 10 keywords on the tracker, re-checked every 7 days, with no credit card. Pro, at $99/month, tracks unlimited keywords.
Checks read Google from a consistent location in the US, on desktop, so the position is not bent by your own searches the way a manual search is.
What is a good website ranking score?
For rank tracking, the number that matters is your position for each keyword, and a good one is on the first page of results.
A single score for a whole site is a different thing. Scores like domain authority grade a site's links, not where it ranks, and two sites with the same score can rank very differently for the searches that bring customers.
Watch the trend more than any one reading. The tracker keeps every position it records, so a keyword's history shows whether a change you made moved it.
Does the rank tracker show Google Maps rankings?
No. It checks Google's regular results, the organic links, for US searches on desktop.
Map positions change from one street to the next, so they need a different tool. The free Local Rank checker scans a grid of points across your area and shows where your business appears on Google Maps at each one, and it runs without an account.
What it costs
Start free, and move to Pro when you need more keywords and scans. Pro is month-to-month, cancel anytime. See every plan.
FREE
$0
Free forever · no credit card
- Site audits (10 scans/day)
- 10 keywords tracked
- 1 business location
PRO
$99/month
Software you run
- Self-serve software — you run it
- Everything in Free
- 100 scans/day
- Unlimited keywords
- Competitor tracking
- Unlimited locations
Every plan includes API and MCP access.
When not to use us
Straight answers, so you can rule us out before you spend anything.
- You need to track many keywords or run many scans a day. Free has limits; Pro raises them.
- You want the work done for you. Pro is software, and you run it.
- You want a guaranteed ranking, or a date for one. Nobody can promise either, and we will not.
- You want link building. We do not sell it.
- You want agents that change things on their own. Ours change nothing without your approval.
Rank tracker FAQ
What is a rank tracker?
A rank tracker is a tool that checks where your website appears in Google search results for specific keywords. Instead of manually searching and scrolling — which also gets skewed by your location and search history — a rank tracker returns your true position (say, #7 for 'emergency plumber') and records it over time so you can see whether your SEO is working.
How do I check my Google ranking for a keyword?
Enter your domain and the keyword above and the tool returns your current position in Google. For ongoing tracking, add the keywords that matter to your business and we check them on a schedule, charting each position so you can spot gains, drops, and the impact of any changes you make.
How often should I track my rankings?
Daily is ideal for competitive terms where positions move often; weekly is plenty for most small businesses. What matters more than frequency is consistency — tracking the same keywords over time is what turns raw positions into a trend you can actually act on.
What's the difference between local and national rank tracking?
National tracking shows your position for a keyword across the country. Local tracking checks rankings from where your customers are, because results for 'dentist' in Miami look nothing like results in Seattle. This tracker reads Google's US results. For Google Maps positions in your own area, our free Local Rank tool searches from a grid of points across it.
Why is my ranking different from what I see in Google?
Google personalizes results based on your location, device, and search history, so what you see is rarely the 'true' ranking. A rank tracker queries from a neutral, consistent location so the number reflects what a typical searcher sees — not a result skewed by the fact that you visit your own site constantly.
Is the rank tracker free?
Yes. The Free plan is $0: 10 tracked keywords and 10 site scans a day, no credit card. Pro is $99/month, month-to-month, cancel anytime: unlimited tracked keywords and 100 site scans a day. Every plan and price is on the pricing page.
Know where you stand
The tracker shows the trend — a free audit shows what to fix to move it.