13 tracked keywords, 200,500 searches a month, $340K in equivalent ad value — live market data for the Raleigh-Durham metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $4.31 for “durham bulls tickets”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| carolina hurricanes tickets | 74,000 | $2.07 | 24 | branded |
| nc state fair | 33,100 | — | 34 | branded |
| coastal credit union music park | 33,100 | $1.06 | 38 | branded |
| durham bulls tickets | 18,100 | $4.31 | 9 | branded |
| durham performing arts center | 14,800 | $3.70 | 9 | branded |
| concerts raleigh nc | 9,900 | $0.32 | 32 | navigational |
| raleigh events this weekend | 5,400 | $0.41 | 37 | informational |
| raleigh events today | 3,600 | $0.44 | 24 | informational |
| lenovo center raleigh | 2,900 | $2.34 | 19 | branded |
| raleigh state fair | 2,400 | $0.57 | 33 | branded |
| red hat amphitheater raleigh nc | 1,600 | $1.01 | 12 | branded |
| eventbrite raleigh nc | 880 | $1.60 | 0 | navigational |
| red hat amphitheater raleigh | 720 | $1.13 | 13 | branded |
The entertainment names Raleigh-Durham already knows — branded demand is the moat everyone else ranks against.