16 tracked keywords, 85,610 searches a month, $320K in equivalent ad value — live market data for the Raleigh-Durham metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $15.33 for “realtor near me”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| apartments near me | 33,100 | $4.41 | 39 | transactional |
| apartments in raleigh nc | 9,900 | $5.41 | 4 | commercial |
| apartments durham nc | 6,600 | $5.40 | 16 | commercial |
| houses for rent raleigh nc | 6,600 | $2.49 | 4 | transactional |
| raleigh homes for sale | 5,400 | $3.01 | 14 | transactional |
| homes for sale near me | 5,400 | $1.26 | 0 | transactional |
| homes for sale durham nc | 4,400 | $2.19 | 6 | transactional |
| homes for sale cary nc | 3,600 | $1.09 | 1 | transactional |
| realtor com raleigh | 2,900 | $0.69 | 21 | commercial |
| homes for sale apex nc | 1,900 | $2.19 | 0 | transactional |
| holly springs nc homes for sale | 1,900 | $1.39 | 1 | transactional |
| realtor near me | 1,000 | $15.33 | 100 | transactional |
| raleigh real estate | 880 | $1.27 | 29 | navigational |
| raleigh realtors | 720 | $8.86 | 23 | commercial |
| homes for sale 27615 | 720 | $0.33 | 0 | transactional |
| homes for sale 27613 | 590 | $0.20 | 0 | transactional |
Live Google results for the highest-value real estate searches in Raleigh-Durham.
200 real estate businesses tracked in the Raleigh-Durham metro — 22 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| DASH Carolina Real Estate - RDU | 5 | 3,201 | ✓ |
| Marti Hampton Real Estate | 4.9 | 1,149 | ✓ |
| Raleigh Realty | 5 | 659 | ✓ |
| The Villages at McCullers Walk Apartments | 4.6 | 551 | ✓ |
| Bradford Cary Apartments & Townhomes | 4.1 | 518 | ✓ |
| Centerview at Crossroads | 4.5 | 430 | ✓ |
| The Villages at Pecan Grove | 4.8 | 329 | ✓ |
| Olde Towne Residences | 4.6 | 274 | ✓ |
| Abberly Grove Apartment Homes | 4.7 | 270 | ✓ |
| MAA Hue | 4.5 | 234 | ✓ |
This demand is winnable. See how we do it for the vertical:
Real estate SEO →