LAW FIRM SEO · LIVE MARKET DATA · 53 METROS
The most expensive clicks in local search — and the strongest case for earning them free.
Every row below is a business owner searching for exactly what we do — law firms looking for SEO help, measured by Google Ads. Advertisers pay up to $549 per click to reach them. That price is the market telling you what a ranking is worth.
We publish the data because that's how we work: measured demand, real advertiser prices, and live tracking of who actually ranks — not projections.
| SEARCH | VOL/MO | CPC |
|---|---|---|
| law firm seo | 4,400 | $103.24 |
| lawyers seo | 3,600 | $126.18 |
| personal injury attorney seo | 1,300 | $110.11 |
| seo for lawyers | 1,000 | $101.94 |
| law firm local seo | 880 | $88.67 |
| lawyer seo company | 720 | $548.78 |
| law firm seo services | 720 | $56.74 |
| family law seo | 260 | — |
Google Ads, US, captured July 2026.
We track law firms search demand in 53 US metros — refreshed weekly, drill into any of them. Across these markets, 255 tracked businesses in this vertical have no website at all — seats nobody is defending.
| METRO | SEARCHES/MO | KEYWORDS | TOP CPC | NO SITE |
|---|---|---|---|---|
| New York, NY | 186,390 | 129 | $204.60 | — |
| Los Angeles, CA | 112,960 | 159 | $1370.02 | — |
| Houston, TX | 112,860 | 176 | $1238.33 | 4 |
| Atlanta, GA | 69,300 | 179 | $833.27 | 10 |
| Las Vegas, NV | 59,590 | 166 | $1047.19 | 3 |
| Phoenix, AZ | 46,410 | 108 | $1071.74 | 17 |
| San Diego, CA | 42,940 | 153 | $397.17 | 3 |
| Tampa-St. Petersburg, FL | 41,070 | 146 | $600.70 | 1 |
| San Antonio, TX | 39,010 | 143 | $887.34 | 19 |
| Denver, CO | 31,250 | 120 | $1033.11 | 2 |
| Philadelphia, PA | 30,400 | 39 | $532.58 | — |
| Boston, MA | 30,030 | 77 | $375.46 | — |
| Austin, TX | 27,990 | 112 | $1403.74 | 4 |
| Oklahoma City, OK | 27,110 | 80 | $639.90 | 12 |
| Charlotte, NC | 24,990 | 101 | $459.70 | 3 |
| Chicago, IL | 23,150 | 18 | $387.25 | — |
| Dallas-Fort Worth, TX | 22,160 | 141 | $829.13 | — |
| Kansas City, MO | 20,470 | 109 | $1506.79 | 5 |
| Jacksonville, FL | 20,330 | 108 | $1486.21 | 12 |
| Raleigh-Durham, NC | 18,700 | 89 | $214.50 | 6 |
| Nashville, TN | 17,990 | 87 | $162.69 | 12 |
| Indianapolis, IN | 17,360 | 89 | $227.74 | 10 |
| Columbus, OH | 16,840 | 83 | $277.83 | 7 |
| Portland, OR | 15,050 | 82 | $421.44 | 3 |
| Miami, FL | 14,720 | 123 | $958.10 | — |
| Orlando, FL | 14,050 | 96 | $355.82 | — |
| Pittsburgh, PA | 14,050 | 98 | $477.04 | 9 |
| Louisville, KY | 12,450 | 77 | $1027.79 | 21 |
| Seattle, WA | 11,840 | 95 | $340.01 | — |
| Baltimore, MD | 11,810 | 64 | $244.25 | 7 |
| Salt Lake City, UT | 11,630 | 32 | $156.23 | 15 |
| Charleston, SC | 10,780 | 62 | $413.39 | 11 |
| Sacramento, CA | 10,690 | 78 | $572.59 | — |
| Detroit, MI | 10,260 | 45 | $516.96 | 10 |
| Cincinnati, OH | 10,080 | 61 | $194.17 | 11 |
| Milwaukee, WI | 9,780 | 55 | $318.53 | 7 |
| Albuquerque, NM | 9,090 | 62 | $261.13 | — |
| Tucson, AZ | 8,570 | 59 | $262.04 | — |
| Greenville, SC | 7,440 | 42 | $360.29 | — |
| San Francisco Bay Area, CA | 6,810 | 78 | $517.26 | — |
| Reno, NV | 6,700 | 45 | $411.09 | 13 |
| Cleveland, OH | 6,660 | 55 | $211.90 | — |
| Washington DMV, DC | 6,130 | 67 | $230.19 | — |
| Minneapolis-St. Paul, MN | 5,840 | 43 | $307.62 | — |
| Richmond, VA | 5,260 | 64 | $184.17 | — |
| Boise, ID | 4,230 | 35 | $652.79 | 11 |
| Fort Myers-Cape Coral, FL | 4,080 | 31 | $460.99 | — |
| Des Moines, IA | 2,920 | 32 | $104.49 | — |
| Sarasota-Bradenton, FL | 2,840 | 31 | $464.98 | 7 |
| Hartford, CT | 2,550 | 22 | $546.34 | — |
| Providence, RI | 1,310 | 9 | $177.18 | — |
| Fargo, ND | 1,030 | 14 | $350.31 | — |
| St. George, UT | 270 | 8 | $25.22 | — |
Metro-scoped Google Ads volume · business counts from live map tracking · refreshed weekly.
STEP 01
We target the commercial searches — the ones law firms actually get hired from — not vanity keywords.
STEP 02
Most local verticals are decided in the map results. We track the incumbents weekly and take seats, not screenshots.
STEP 03
The same tracking that powers these pages powers your reporting: positions, demand, and prices — measured, not estimated.