TECHNICAL SEO AUDIT · 30-POINT CHECKLIST · CRAWL · SPEED · SCHEMA
Your content can't rank if Google can't find it. Technical SEO is the foundation everything else is built on — and most sites have more problems than they realize.
LAST UPDATED
Technical SEO covers everything that affects how search engines crawl, index, and understand your website — independent of content or backlinks. It's the backend infrastructure that lets your content actually rank.
A technically broken site underperforms no matter how good the content is. Crawl errors, broken links, slow pages, duplicate content, missing canonicals — silent ranking killers Google notices but most owners never see. Our free scan runs 10 automated checks and hands you a prioritized fix list, not a spreadsheet of problems.
points on the checklist below, across crawlability, indexation, speed, mobile, structured data, and Core Web Vitals.
Every check, categorized and prioritized. Six systems that decide whether Google can read your site at all.
Google made Core Web Vitals an official ranking signal in 2021. Pass the thresholds and you get a boost; fail and you get dinged — especially on mobile.
How fast your main content loads — usually images or hero sections. Fix: image compression, CDN, lazy loading.
How much your page jumps around as it loads. Fix: explicit image dimensions, avoid late-injected content.
How responsive your page is to input. Fix: reduce JavaScript execution time, defer non-critical scripts.
Structured data tells Google exactly what your content is — a product, recipe, local business, FAQ, review. Done well, it earns rich results: star ratings, price ranges, event dates, FAQ dropdowns. We check for missing, malformed, or outdated schema and implement clean JSON-LD validated against Google's Rich Results Test.
It's increasingly how AI systems understand your content too — the same schema feeds AI Overviews and Perplexity citations.
WordPress runs more websites than any other CMS, and has specific issues: bloated plugins, uncached pages, auto-generated archives creating duplicates, category URLs competing with posts. We audit with WordPress-specific checks — Yoast vs Rank Math, WP Rocket / W3 Total Cache, GeneratePress vs Astra performance, plugin conflicts causing crawl bloat.
Check any page with our extensionThe audit is free and the fix list is yours to work through. If you would rather we did the fixes, we quote them per site: the price depends on what the audit found and what your site runs on, so we look first and then give you one number.
Every other price we charge is on the pricing page.
Quoted per site
Custom quote
The fixes your technical audit finds, done for you and quoted per site.
QUESTIONS BUYERS ASK
Check it the way Google reads it: can the pages be crawled and indexed, do they load fast, and do the titles, descriptions and structured data say what each page is.
The free scan here does the automated part: 10 checks, among them page speed, broken links, duplicate titles and descriptions, social tags, and whether the page resolves cleanly over HTTPS.
The 30-point checklist on this page covers the rest by hand, from redirect chains to hreflang.
Many are, and ours is. Sign in with Google or an email link, and the free plan allows 10 scans a day.
The limit is there because every scan buys fresh data about your site. Pro raises it to 100 a day, and the free Chrome extension grades any single page with no account at all.
Not on its own. ChatGPT can review text or code you paste into it, but it does not load your pages the way a crawler does, measure your Core Web Vitals, or see your backlinks.
Use a measured audit for the facts and an assistant for the explanation. Our MCP server lets an assistant such as Claude read your Search Console and rank-tracking data, so it explains your numbers instead of guessing at them.
We quote the fixes per site, after a look at it: the price depends on what the audit found and what your site runs on.
The audit is free, and the fix list is yours to work through, whether you do it yourself or hand it to your own developer. Every other price we charge is on the pricing page.
Free technical audit — sign in with Google and scan. You get the prioritized fix list, free.