TECHNICAL SEO AUDIT

FIX WHAT GOOGLE
CAN'T CRAWL

Your content can't rank if Google can't find it. Technical SEO is the foundation everything else is built on — and most sites have more problems than they realize.

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WHAT IS TECHNICAL SEO?

Technical SEO covers everything that affects how search engines crawl, index, and understand your website — independent of your content or backlinks. It's the backend infrastructure that lets your content actually rank.

A technically broken site will underperform no matter how good the content is. Crawl errors, broken links, slow page speed, duplicate content, missing canonical tags — these are silent ranking killers that Google notices but most site owners never see.

Our technical SEO audit checks 47 factors across crawlability, indexability, site speed, mobile usability, structured data, and Core Web Vitals. You get a prioritized fix list, not just a spreadsheet of problems.

Crawlability & indexation
Broken links & redirects
Page speed & Core Web Vitals
Mobile usability
Duplicate content & canonicals
XML sitemap issues
Robots.txt configuration
Structured data / schema
HTTPS & security
Internal link architecture

47-POINT SEO AUDIT CHECKLIST

Every check, categorized and prioritized

🕷️

Crawl & Index

  • Crawl budget waste
  • Noindex tag errors
  • Orphaned pages
  • Crawl depth analysis
  • Pagination issues

Page Speed

  • LCP (Largest Contentful Paint)
  • CLS (Cumulative Layout Shift)
  • FID / INP (Interactivity)
  • Image compression
  • JS/CSS render blocking
🔗

Links & Redirects

  • Broken internal links
  • Broken external links
  • Redirect chains
  • 302 vs 301 misuse
  • Missing canonical tags
📱

Mobile & UX

  • Mobile usability errors
  • Viewport configuration
  • Tap target sizing
  • Font size legibility
  • Intrusive interstitials
🏷️

On-Page Signals

  • Missing title tags
  • Duplicate meta descriptions
  • Missing H1 tags
  • Image alt text gaps
  • Thin content pages
🔐

Security & Infrastructure

  • HTTPS implementation
  • Mixed content errors
  • Hreflang correctness
  • Structured data errors
  • XML sitemap validity

CORE WEB VITALS OPTIMIZATION

Google made Core Web Vitals an official ranking signal in 2021. Sites that pass CWV thresholds get a rankings boost. Sites that fail get dinged — especially on mobile.

LCP
Largest Contentful Paint
Target: Under 2.5s

How fast your main content loads. Usually images or hero sections. Fix: image compression, CDN, lazy loading.

CLS
Cumulative Layout Shift
Target: Under 0.1

How much your page jumps around as it loads. Fix: explicit image dimensions, avoiding late-injected content.

INP
Interaction to Next Paint
Target: Under 200ms

How responsive your page is to user input. Fix: reduce JavaScript execution time, defer non-critical scripts.

SCHEMA MARKUP & STRUCTURED DATA

Structured data tells Google exactly what your content is — a product, a recipe, a local business, a FAQ, a review. Well-implemented schema markup can earn rich results in search: star ratings, price ranges, event dates, FAQ dropdowns.

Our audit checks for missing, malformed, or outdated schema across all schema types relevant to your site. We implement JSON-LD (Google's preferred format) cleanly and validate against Google's Rich Results Test.

Schema also helps your content get cited in AI search results (Google AI Overviews, Perplexity). Structured data is increasingly how AI systems understand the authority and relevance of your content.

TECHNICAL SEO FOR WORDPRESS

WordPress powers 43% of the web and has specific technical SEO issues: bloated plugins, uncached pages, auto-generated archive pages creating duplicate content, category URLs competing with post URLs, and image optimization gaps.

We audit WordPress sites with WordPress-specific checks: Yoast vs Rank Math configuration, WP Rocket / W3 Total Cache setup, GeneratePress vs Astra theme performance, plugin conflicts causing crawl bloat.

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SEE WHAT'S BROKEN

Free technical audit in 30 seconds. No account required.

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