THE SEARCH LEDGER · AUSTIN, TEXAS · LEGAL
Every month Austin types 25,810 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in JUN.
SRC: Google Trends relative interest for the Legal category in Austin — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 108 tracked keywords, priced at what advertisers actually bid. The dearest click here is “personal injury lawyer near me” at $313.26.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | injury lawyer austin | 2,900 | $125.05 | 20 | commercial |
| 2 | austin car crash lawyer | 2,900 | $168.79 | 7 | commercial |
| 3 | divorce lawyers austin | 2,400 | $32.91 | 20 | commercial |
| 4 | personal injury lawyer near me | 2,400 | $313.26 | 59 | transactional |
| 5 | immigration lawyer austin | 1,600 | $13.69 | 23 | commercial |
| 6 | labor lawyer austin | 1,000 | $10.17 | 14 | commercial |
| 7 | austin lawyer | 880 | $66.70 | 29 | commercial |
| 8 | austin drug lawyer | 880 | $52.51 | 46 | commercial |
| 9 | dwi lawyer austin | 720 | $109.15 | 24 | commercial |
| 10 | family lawyers austin | 720 | $53.98 | 25 | commercial |
| 11 | property lawyers in austin | 480 | $12.51 | commercial | |
| 12 | family attorney in austin tx | 480 | $37.27 | commercial | |
| 13 | dui lawyer austin | 390 | $84.91 | 11 | commercial |
| 14 | tax lawyer austin | 390 | $47.09 | 18 | commercial |
| 15 | austin business law firm | 390 | $21.97 | commercial | |
| 16 | lawyer near me | 390 | $15.67 | 77 | transactional |
| 17 | probate lawyer austin | 320 | $19.17 | 0 | commercial |
| 18 | custody lawyer austin | 320 | $28.21 | 19 | commercial |
| 19 | becky beaver attorney austin | 320 | $17.61 | commercial | |
| 20 | estate planning lawyer austin | 320 | $8.27 | 19 | commercial |
SRC: DataForSEO, Austin metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Austin metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | The Law Office of Kevin Bennett | 5 ★ | 620 | Criminal justice attorney | YES |
| #2 | Michael & Associates Criminal Defense Attorneys | 5 ★ | 584 | Criminal justice attorney | YES |
| #3 | Dunham & Jones | 4.7 ★ | 435 | Criminal justice attorney | YES |
| #4 | Cofer & Connelly | 4.9 ★ | 422 | Law firm | YES |
| #5 | Smith & Vinson Law Firm | 4.9 ★ | 392 | Criminal justice attorney | YES |
| #6 | Stephen T Bowling | 5 ★ | 369 | Criminal justice attorney | YES |
| #7 | The Hull Firm | 5 ★ | 359 | Criminal justice attorney | YES |
| #8 | McMinn Law Firm | 4.9 ★ | 358 | Personal injury attorney | YES |
| #9 | Treviño Law, PLLC | 5 ★ | 347 | Personal injury attorney | YES |
| #10 | The Law Office of David Reed | 5 ★ | 291 | Criminal justice attorney | YES |
| #11 | TK Injury Lawyers: Austin Personal Injury Lawyer | 5 ★ | 229 | Personal injury attorney | YES |
| #12 | Lance Kennedy Law | 5 ★ | 225 | Criminal justice attorney | YES |
SRC: Google Maps listings, DataForSEO, Austin metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
People Also Ask questions collected verbatim from Austin legal results — the literal wording Google is already surfacing.
Who is the best personal injury attorney in Austin?
How much does a personal injury lawyer cost in Texas?
How hard is it to win a personal injury lawsuit?
What not to tell the attorney?
Is it worth suing for personal injury?
What not to say to a personal injury lawyer?
How much do most personal injury lawyers charge?
What is the average settlement for an 18-wheeler accident in Texas?
SRC: Google People Also Ask, DataForSEO, Austin metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
LEGAL IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Austin, Texas · Legal · 108 keywords · collected Aug 30, 2026
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