THE SEARCH LEDGER · AUSTIN, TEXAS · HEALTH & WELLNESS
Every month Austin types 158,530 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in NOV.
SRC: Google Trends relative interest for the Health & Wellness category in Austin — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 225 tracked keywords, priced at what advertisers actually bid. The dearest click here is “austin therapist” at $28.69.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | urgent care near me | 33,100 | $5.63 | 38 | transactional |
| 2 | dentist near me | 22,200 | $18.16 | 49 | transactional |
| 3 | pediatrics of austin | 8,100 | $10.97 | branded | |
| 4 | chiropractor near me | 8,100 | $9.37 | 20 | transactional |
| 5 | dermatologist near me | 8,100 | $3.98 | 28 | transactional |
| 6 | aves austin veterinary | 6,600 | $3.04 | branded | |
| 7 | sanova dermatology austin | 6,600 | $4.59 | informational | |
| 8 | veterinarian near me | 6,600 | $9.46 | 25 | transactional |
| 9 | austin dermatologist | 5,400 | $7.51 | 8 | commercial |
| 10 | eye doctor near me | 5,400 | $6.16 | 49 | transactional |
| 11 | dentist austin tx | 4,400 | $21.22 | 13 | commercial |
| 12 | austin vet hospital | 2,900 | $3.81 | branded | |
| 13 | austin therapist | 2,400 | $28.69 | 19 | commercial |
| 14 | austin urban veterinary center | 2,400 | $6.77 | branded | |
| 15 | north austin animal hospital austin tx | 1,900 | $7.52 | branded | |
| 16 | south park animal hospital austin | 1,900 | $2.29 | 0 | commercial |
| 17 | austin westlake dermatology | 1,900 | $0.80 | informational | |
| 18 | orthodontist austin tx | 1,900 | $28.06 | 24 | commercial |
| 19 | eye doctor austin | 1,600 | $9.60 | 21 | commercial |
| 20 | spicewood dermatology austin | 1,600 | $8.04 | branded |
SRC: DataForSEO, Austin metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Austin metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. 2 of them have no website at all.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | St. David's South Austin Medical Center | 4.3 ★ | 5,011 | Hospital | YES |
| #2 | Dell Seton Medical Center at The University of Texas - Emergency | 4.1 ★ | 2,523 | Emergency room | YES |
| #3 | St. David's Emergency Center - Circle C, a department of St. David's South Austin Medical Center | 4.9 ★ | 2,265 | Emergency room | YES |
| #4 | Dell Children's Medical Center - Emergency | 4.1 ★ | 2,109 | Emergency room | YES |
| #5 | Ally Medical Emergency Room - South Austin | 4.9 ★ | 2,084 | Emergency care service | YES |
| #6 | Ascension Seton Medical Center Austin - Emergency | 4.2 ★ | 2,016 | Emergency room | YES |
| #7 | Ally Medical Emergency Room - Central Austin | 4.9 ★ | 1,973 | Emergency room | YES |
| #8 | Dell Seton Medical Center at The University of Texas | 4 ★ | 1,850 | Hospital | YES |
| #9 | Austin Emergency Center: Mueller Emergency Room | 4.7 ★ | 1,835 | Emergency room | NO SITE |
| #10 | St. David's Emergency Center - Anderson Mill, a department of St. David's North Austin Medical Center | 4.7 ★ | 1,835 | Emergency room | YES |
| #11 | Victory Medical | 4.3 ★ | 1,753 | Walk-in clinic | YES |
| #12 | Austin Emergency Center: South Lamar Emergency Room | 4.6 ★ | 1,682 | Emergency room | NO SITE |
SRC: Google Maps listings, DataForSEO, Austin metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Austin metro, Aug 30, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Austin health & wellness results — the literal wording Google is already surfacing.
What is the average cost to see a dentist?
How can I fix my teeth if I don't have money?
What is the 2 year rule for dentists?
Where can I find a cheap dentist in Austin without insurance?
Should I go to urgent care for flu?
What symptoms should you go to urgent care for?
Is it cheaper to go to urgent care or your doctor?
Can urgent care treat knee pain?
SRC: Google People Also Ask, DataForSEO, Austin metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HEALTH & WELLNESS IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Austin, Texas · Health & Wellness · 225 keywords · collected Aug 30, 2026
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