THE SEARCH LEDGER · HOUSTON, TEXAS · HEALTH & WELLNESS
Every month Houston types 392,400 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
BY SEO BANDWAGON · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · HOW THIS PAGE IS MADE
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Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JUL and lowest in FEB.
SRC: Google Trends relative interest for the Health & Wellness category in Houston — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 435 tracked keywords, priced at what advertisers actually bid. The most expensive click here is “dentist houston” at $18.43.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | urgent care near me | 110,000 | $7.07 | 19 | transactional |
| 2 | dentist near me | 74,000 | $16.88 | 49 | transactional |
| 3 | dermatologist near me | 22,200 | $5.30 | 28 | transactional |
| 4 | eye doctor near me | 18,100 | $6.58 | 37 | transactional |
| 5 | veterinarian near me | 18,100 | $7.98 | 25 | transactional |
| 6 | chiropractor near me | 14,800 | $8.55 | 9 | transactional |
| 7 | the health museum houston | 9,900 | $4.91 | 15 | commercial |
| 8 | alief animal hospital houston | 8,100 | $5.89 | branded | |
| 9 | dentist houston | 8,100 | $18.43 | 24 | commercial |
| 10 | houston dermatologist | 6,600 | $9.20 | 16 | commercial |
| 11 | houston primary care doctors | 5,400 | $11.51 | 6 | commercial |
| 12 | westbury animal hospital houston | 4,400 | $4.78 | branded | |
| 13 | houston chiropractor | 3,600 | $10.66 | 16 | commercial |
| 14 | north loop pet clinic houston | 3,600 | $7.41 | branded | |
| 15 | village dermatology houston | 3,600 | $8.88 | branded | |
| 16 | clear dermatology houston | 3,600 | $8.79 | branded | |
| 17 | houston urgent care | 2,900 | $8.68 | 37 | commercial |
| 18 | gulfgate animal hospital houston | 2,900 | $5.36 | branded | |
| 19 | eye doctor houston | 2,900 | $10.64 | 27 | commercial |
| 20 | optometrist university of houston | 2,900 | $1.29 | 18 | commercial |
SRC: DataForSEO, Houston metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Houston metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Antoine Dental Center | 4.7 ★ | 3,199 | Dentist | YES |
| #2 | HCA Houston ER 24/7 - Bellaire | 4.8 ★ | 2,384 | Emergency room | YES |
| #3 | AFC Urgent Care Washington Heights | 4.7 ★ | 2,317 | Urgent care center | YES |
| #4 | Nu Dentistry | 4.9 ★ | 2,262 | Dentist | YES |
| #5 | AFC Urgent Care - West University | 4.6 ★ | 2,173 | Urgent care center | YES |
| #6 | HCA Houston ER 24/7 - Heights | 4.7 ★ | 2,150 | Emergency room | YES |
| #7 | OnPoint Urgent Care | 4.9 ★ | 2,067 | Urgent care center | YES |
| #8 | St. Joseph Medical Center | 3.9 ★ | 1,905 | Medical clinic | YES |
| #9 | HCA Houston ER 24/7 - Montrose | 4.7 ★ | 1,851 | Emergency room | YES |
| #10 | CareNow Urgent Care - Midtown | 4.5 ★ | 1,769 | Urgent care center | YES |
| #11 | Village Emergency Room & Urgent ER Care Clinic - Jersey Village | 4.7 ★ | 1,716 | Emergency room | YES |
| #12 | CareNow Urgent Care - Heights | 4.4 ★ | 1,564 | Urgent care center | YES |
SRC: Google Maps listings, DataForSEO, Houston metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Houston metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Houston health & wellness results — the literal wording Google is already surfacing.
What is the average cost to see a dentist?
How do I fix my teeth if I don't have money?
What is the 2 year rule for dentists?
Where can I find low-cost dental care in Houston?
Should I go to urgent care for flu?
What symptoms should you go to urgent care for?
Is it cheaper to go to urgent care or doctor?
Can urgent care treat knee pain?
SRC: Google People Also Ask, DataForSEO, Houston metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HEALTH & WELLNESS IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Houston, Texas · Health & Wellness · 435 keywords · collected Sep 8, 2026
Collected and published by SEO Bandwagon, tracking local search since 2010. These 435 health & wellness keywords come from the same weekly sweep as Google Business Profile Benchmarks, whose method and verification are published in full. If a number here is wrong, tell us.