THE SEARCH LEDGER · HOUSTON, TEXAS · REAL ESTATE
Every month Houston types 218,520 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in AUG and lowest in NOV.
SRC: Google Trends relative interest for the Real Estate category in Houston — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 29 tracked keywords, priced at what advertisers actually bid. The dearest click here is “realtor katy tx” at $15.12.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | apartments near me | 165,000 | $3.53 | 44 | transactional |
| 2 | apartments houston | 22,200 | $3.62 | 16 | commercial |
| 3 | homes for sale near me | 8,100 | $1.86 | 63 | transactional |
| 4 | homes for sale houston | 6,600 | $2.74 | 35 | transactional |
| 5 | condominium for sale houston | 2,400 | $2.32 | informational | |
| 6 | houston real estate agent | 1,600 | $13.56 | 17 | commercial |
| 7 | realtor houston | 1,600 | $8.01 | 26 | commercial |
| 8 | homes for sale pearland texas | 1,600 | $2.07 | 7 | transactional |
| 9 | kingwood houston homes for sale | 1,600 | $1.29 | 0 | transactional |
| 10 | realtor near me | 1,600 | $14.16 | 65 | transactional |
| 11 | homes for sale 77089 | 1,000 | $0.64 | 0 | transactional |
| 12 | clear lake houston homes for sale | 1,000 | $1.31 | 0 | transactional |
| 13 | houston housing market | 880 | $5.20 | branded | |
| 14 | river oaks houston homes for sale | 880 | $1.38 | 0 | transactional |
| 15 | realtor katy tx | 480 | $15.12 | 2 | commercial |
| 16 | realtor com katy tx | 320 | $1.56 | 0 | commercial |
| 17 | real estate brokers houston | 320 | $2.19 | informational | |
| 18 | best realtors in houston | 260 | $8.16 | 18 | commercial |
| 19 | katy real estate | 210 | $2.43 | informational | |
| 20 | realtor the woodlands tx | 210 | $10.81 | 6 | commercial |
SRC: DataForSEO, Houston metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for the tracked keyword in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Houston metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Smart City Apartment Locator | 4.9 ★ | 1,738 | Apartment rental agency | YES |
| #2 | Houston Properties Team | 5 ★ | 1,213 | Real estate agency | YES |
| #3 | The Park at Malaga | 4.6 ★ | 884 | Apartment complex | YES |
| #4 | Found Realty Group | 5 ★ | 669 | Real estate agency | YES |
| #5 | Bayou Park Apartments | 3.5 ★ | 658 | Apartment complex | YES |
| #6 | APT Locator - Central | 5 ★ | 629 | Apartment rental agency | YES |
| #7 | The Core Apartments | 4.6 ★ | 616 | Apartment complex | YES |
| #8 | Corcoran Prestige Realty | 4.9 ★ | 505 | Real estate agency | YES |
| #9 | Marquis Enclave | 4 ★ | 455 | Apartment rental agency | YES |
| #10 | Houston House Apartments | 2.8 ★ | 447 | Apartment rental agency | YES |
| #11 | The Rice | 4.5 ★ | 430 | Apartment rental agency | YES |
| #12 | 3800 Main | 3.9 ★ | 428 | Apartment complex | YES |
SRC: Google Maps listings, DataForSEO, Houston metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Houston metro, Aug 30, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Houston real estate results — the literal wording Google is already surfacing.
What is the cheapest rent for an apartment?
Where can I live if I can't afford an apartment?
What is the lowest rent in Houston, Texas?
What credit score is needed for an apartment?
SRC: Google People Also Ask, DataForSEO, Houston metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
REAL ESTATE IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Houston, Texas · Real Estate · 29 keywords · collected Aug 30, 2026
Read us in Top Stories.
Google now lets you pick which sites you see more of.
Add as Preferred Source