29 tracked keywords, 224,590 searches a month, $762K in equivalent ad value — live market data for the Houston metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $21.95 for “realtor near me”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| apartments near me | 165,000 | $3.31 | 41 | transactional |
| apartments houston | 22,200 | $3.07 | 20 | commercial |
| homes for sale near me | 8,100 | $1.91 | 63 | transactional |
| homes for sale houston | 6,600 | $3.00 | 35 | transactional |
| realtor com houston | 4,400 | $0.84 | 22 | commercial |
| condominium for sale houston | 2,400 | $2.40 | — | informational |
| realtor near me | 1,900 | $21.95 | 65 | transactional |
| houston real estate agent | 1,600 | $9.42 | 17 | commercial |
| realtor houston | 1,600 | $7.36 | 26 | commercial |
| houston heights homes for sale | 1,600 | $1.40 | 0 | transactional |
| homes for sale pearland texas | 1,600 | $2.50 | 7 | transactional |
| kingwood houston homes for sale | 1,600 | $1.13 | 0 | transactional |
| homes for sale 77089 | 1,000 | $0.68 | 0 | transactional |
| clear lake houston homes for sale | 1,000 | $1.19 | 0 | transactional |
| houston real estate | 880 | $1.76 | — | navigational |
| houston housing market | 880 | $5.12 | — | branded |
| realtor katy tx | 480 | $16.65 | 2 | commercial |
| realtor com katy tx | 320 | $0.64 | — | commercial |
| real estate brokers houston | 320 | $1.95 | — | informational |
| katy real estate | 210 | $2.11 | — | informational |
| realtor the woodlands tx | 210 | $21.33 | 6 | commercial |
| top realtors in houston | 210 | $4.62 | 0 | commercial |
| the woodlands real estate | 140 | $0.79 | — | branded |
| commercial real estate agent houston | 140 | $9.27 | 29 | commercial |
| apartment movers houston | 70 | $12.21 | 0 | commercial |
| cb&a realtors the woodlands | 50 | $12.96 | 3 | commercial |
| apartment cleaning houston tx | 50 | $11.00 | — | informational |
| the woodlands texas real estate | 20 | $0.97 | — | branded |
| the woodlands real estate for sale | 10 | $0.80 | — | informational |
Live Google results for the highest-value real estate searches in Houston.
200 real estate businesses tracked in the Houston metro — 22 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| The Park at Sutton Hill Apartments | 4.8 | 1,833 | ✓ |
| Smart City Apartment Locator | 4.9 | 1,722 | ✓ |
| Houston Properties Team | 5 | 1,211 | ✓ |
| The Park at Malaga | 4.6 | 879 | ✓ |
| Found Realty Group | 5 | 668 | ✓ |
| Bayou Park Apartments | 3.5 | 648 | ✓ |
| APT Locator - Central | 5 | 629 | ✓ |
| The Core Apartments | 4.6 | 606 | ✓ |
| Corcoran Prestige Realty | 4.9 | 503 | ✓ |
| Marquis Enclave | 4 | 448 | ✓ |
The real estate names Houston already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
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