4 tracked keywords, 86,800 searches a month, $84K in equivalent ad value — live market data for the Houston metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $1.27 for “free events today houston”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| cynthia pavilion the woodlands | 74,000 | $1.02 | — | informational |
| houston today events | 9,900 | $0.62 | 33 | informational |
| free events today houston | 1,600 | $1.27 | 14 | branded |
| houston christmas events | 1,300 | $0.34 | 0 | branded |
The entertainment names Houston already knows — branded demand is the moat everyone else ranks against.