THE SEARCH LEDGER · RALEIGH-DURHAM, NORTH CAROLINA · HEALTH & WELLNESS
Every month Raleigh-Durham types 252,590 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in AUG and lowest in FEB.
SRC: Google Trends relative interest for the Health & Wellness category in Raleigh-Durham — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 204 tracked keywords, priced at what advertisers actually bid. The dearest click here is “raleigh dentist” at $19.02.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | urgent care near me | 60,500 | $2.78 | 38 | transactional |
| 2 | unc rex hospital | 33,100 | $2.72 | branded | |
| 3 | duke university hospital | 27,100 | $1.23 | branded | |
| 4 | dentist near me | 22,200 | $12.83 | 49 | transactional |
| 5 | wakemed | 18,100 | $0.61 | branded | |
| 6 | duke health | 9,900 | $1.18 | branded | |
| 7 | dermatologist near me | 8,100 | $3.92 | 28 | transactional |
| 8 | eye doctor near me | 8,100 | $6.67 | 49 | transactional |
| 9 | chiropractor near me | 6,600 | $8.44 | 20 | transactional |
| 10 | unc health | 5,400 | $7.01 | branded | |
| 11 | veterinarian near me | 5,400 | $8.76 | 25 | transactional |
| 12 | raleigh dentist | 4,400 | $19.02 | 21 | commercial |
| 13 | o2 dental group of raleigh | 1,900 | $10.52 | branded | |
| 14 | quail corners veterinary raleigh | 1,900 | $1.42 | branded | |
| 15 | dentist durham nc | 1,900 | $10.39 | 11 | commercial |
| 16 | carefirst animal hospital raleigh | 1,600 | $8.87 | branded | |
| 17 | leesville animal hospital raleigh | 1,600 | $5.08 | branded | |
| 18 | raleigh community animal hospital raleigh nc | 1,600 | $6.74 | branded | |
| 19 | eye doctor raleigh | 1,600 | $10.70 | 13 | commercial |
| 20 | family dermatology raleigh | 1,600 | $2.06 | branded |
SRC: DataForSEO, Raleigh-Durham metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Raleigh-Durham metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | AFC Urgent Care Fuquay-Varina | 4.9 ★ | 4,581 | Urgent care center | YES |
| #2 | AFC Urgent Care Wendell | 4.9 ★ | 2,869 | Urgent care center | YES |
| #3 | Raleigh Orthopaedic Urgent Care | 4.9 ★ | 2,443 | Urgent care center | YES |
| #4 | Village Dental - North Raleigh | 4.8 ★ | 1,932 | Dentist | YES |
| #5 | AFC Urgent Care Raleigh Midtown | 4.7 ★ | 1,901 | Urgent care center | YES |
| #6 | Night & Day Dental | 4.2 ★ | 1,857 | Dentist | YES |
| #7 | Concentra Urgent Care | 3.9 ★ | 1,793 | Occupational health service | YES |
| #8 | Village Dental - Olde Raleigh | 4.7 ★ | 1,787 | Dentist | YES |
| #9 | FastMed Urgent Care Raleigh Creedmoor Rd | 4.5 ★ | 1,655 | Urgent care center | YES |
| #10 | Lane & Associates Family Dentistry - Raleigh Wake Forest Road | 4.8 ★ | 1,642 | Dentist | YES |
| #11 | Russo Dentistry | 4.9 ★ | 1,616 | Dentist | YES |
| #12 | Lane & Associates Family Dentistry | 4.9 ★ | 1,588 | Dentist | YES |
SRC: Google Maps listings, DataForSEO, Raleigh-Durham metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Raleigh-Durham metro, Aug 30, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Raleigh-Durham health & wellness results — the literal wording Google is already surfacing.
What is the average cost to see a dentist?
Who is the best dentist in Raleigh, North Carolina?
How can I fix my teeth if I don't have money?
How much to remove a tooth at the dentist?
Should I go to urgent care for flu?
What symptoms should you go to urgent care for?
Is it cheaper to go to urgent care or your doctor?
Can urgent care treat knee pain?
SRC: Google People Also Ask, DataForSEO, Raleigh-Durham metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HEALTH & WELLNESS IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Raleigh-Durham, North Carolina · Health & Wellness · 204 keywords · collected Aug 30, 2026
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