Health & Wellness search demand in Raleigh-Durham

25 tracked keywords, 216,130 searches a month, $1.1M in equivalent ad value — live market data for the Raleigh-Durham metro.

Tracked keywords
25
Monthly searches
216K
Market value / mo
$1.1M
Average CPC
$8.08

WHEN RALEIGH-DURHAM SEARCHES FOR HEALTH & WELLNESS

12-month demand index across this vertical's keywords. 100 = the peak month.

Jan
Feb
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THE KEYWORDS

Volume is metro-scoped; CPC is what advertisers pay per click today — up to $20.32 for “raleigh dentist”.

KEYWORD SEARCHES/MO CPC DIFF INTENT
urgent care near me 60,500 $3.15 38 transactional
unc rex hospital 27,100 $4.65 15 branded
duke university hospital 27,100 $1.15 47 branded
dentist near me 22,200 $13.10 61 transactional
wakemed 18,100 $0.48 20 branded
duke health 9,900 $1.16 64 branded
dermatologist near me 8,100 $3.96 46 transactional
eye doctor near me 8,100 $5.60 42 transactional
chiropractor near me 6,600 $8.71 19 transactional
unc health 5,400 $14.13 43 branded
veterinarian near me 5,400 $8.05 24 transactional
raleigh dentist 4,400 $20.32 21 commercial
dentist durham nc 1,900 $12.54 12 commercial
dentist cary nc 1,600 $13.84 17 commercial
eye doctor raleigh nc 1,600 $9.99 13 commercial
crabtree dental raleigh 1,600 $5.22 0 branded
tryon family dentistry raleigh 1,600 $9.50 3 branded
village dentistry raleigh 1,300 $8.46 5 branded
carolina pediatric dentistry downtown raleigh 880 $5.32 0 navigational
pediatric dentist raleigh 720 $10.91 18 commercial
cameron village dentist raleigh 720 $4.67 commercial
midtown pediatric dentistry raleigh 720 $13.24 0 navigational
your raleigh dentist 590 $7.76 10 commercial
orthodontist near me 44 transactional
physical therapy near me 86 transactional

WHO OWNS THESE RESULTS

Live Google results for the highest-value health & wellness searches in Raleigh-Durham.

“dentist near me”
MAP PACK Cary Family Dental (4.8★ · 1,800 reviews) · Riccobene Associates Family Dentistry - Garner, NC (4.8★ · 2,300 reviews) · Wake Cross Family Dentistry - Raleigh (4.9★ · 317 reviews)
ORGANIC deltadentalnc.com · deltadental.com · medicaid.ncdhhs.gov
“urgent care near me”
MAP PACK NextCare Urgent Care, Cary (4.2★ · 1,100 reviews) · NextCare Urgent Care, Fayetteville (4.3★ · 5,900 reviews) · UNC Urgent Care at Flowers (3.6★ · 189 reviews)
ORGANIC mychart.uthealtheasttexas.com · solvhealth.com · findurgentcare.com

THE BUSINESSES COMPETING HERE

200 health & wellness businesses tracked in the Raleigh-Durham metro — 13 of them have no website at all.

BUSINESS RATING REVIEWS WEBSITE
AFC Urgent Care Fuquay-Varina 4.9 4,528
AFC Urgent Care Wendell 4.9 2,798
Raleigh Orthopaedic Urgent Care 4.9 2,369
Village Dental - North Raleigh 4.8 1,912
AFC Urgent Care Raleigh Midtown 4.7 1,857
Night & Day Dental 4.2 1,843
Cary Family Dental 4.8 1,774
Concentra Urgent Care 3.9 1,768
Village Dental - Olde Raleigh 4.6 1,724
Lane & Associates Family Dentistry - Raleigh Wake Forest Road 4.8 1,634

BRANDS PEOPLE SEARCH BY NAME

The health & wellness names Raleigh-Durham already knows — branded demand is the moat everyone else ranks against.

unc 27K/moduke 27K/mowakemed 18K/moduke 10K/mounc 5K/mocrabtree dental raleigh 2K/motryon family dentistry raleigh 2K/movillage dentistry raleigh 1K/mo

WHAT PEOPLE ASK

RANK FOR THESE SEARCHES

This demand is winnable. See how we do it for the vertical:

Healthcare SEO →Dental SEO →
More Raleigh-Durham verticals
Food & Dining 2.0M/moTravel & Transit 254K/moEntertainment 201K/moAttractions 200K/moShopping 194K/moEducation 135K/moReal Estate 86K/moHome Services 61K/moJobs & Careers 20K/moLegal 13K/moHotels & Lodging 12K/moProfessional Services 7K/mo
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