THE SEARCH LEDGER · RALEIGH-DURHAM, NORTH CAROLINA · HOME SERVICES
Every month Raleigh-Durham types 78,430 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in OCT and lowest in MAY.
SRC: Google Trends relative interest for the Home Services category in Raleigh-Durham — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 257 tracked keywords, priced at what advertisers actually bid. The dearest click here is “garage door repair near me” at $59.16.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | locksmith near me | 12,100 | $20.56 | 20 | transactional |
| 2 | plumber near me | 8,100 | $36.32 | 19 | transactional |
| 3 | locksmith raleigh nc | 5,400 | $24.39 | 9 | commercial |
| 4 | electrician near me | 4,400 | $29.85 | 31 | transactional |
| 5 | roofing company raleigh | 2,400 | $14.82 | 18 | commercial |
| 6 | red roof plus raleigh | 1,900 | $2.67 | branded | |
| 7 | garage door repair near me | 1,900 | $59.16 | 9 | transactional |
| 8 | raleigh plumber | 1,600 | $34.63 | 21 | commercial |
| 9 | roofers raleigh nc | 1,600 | $14.27 | 20 | commercial |
| 10 | ac repair near me | 1,600 | $48.59 | 10 | transactional |
| 11 | pest control near me | 1,600 | $35.86 | 40 | transactional |
| 12 | appliance repair near me | 1,600 | $7.31 | 33 | transactional |
| 13 | raleigh locksmith | 1,300 | $16.24 | 8 | commercial |
| 14 | handyman near me | 1,300 | $11.13 | 11 | transactional |
| 15 | landscaping near me | 1,300 | $5.72 | 19 | transactional |
| 16 | raleigh roofing | 1,000 | $15.59 | 8 | commercial |
| 17 | raleigh pest control | 1,000 | $31.16 | 7 | commercial |
| 18 | raleigh roof repair | 1,000 | $56.83 | 8 | commercial |
| 19 | plumber durham nc | 1,000 | $39.33 | 18 | commercial |
| 20 | raleigh electrician | 880 | $26.39 | 9 | commercial |
SRC: DataForSEO, Raleigh-Durham metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Raleigh-Durham metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Michael & Son Services | 4.8 ★ | 14,227 | Plumber | YES |
| #2 | Air Experts Heating & Cooling | 4.9 ★ | 8,534 | Plumber | YES |
| #3 | Blanton's Air, Plumbing & Electric | 4.9 ★ | 7,249 | Plumber | YES |
| #4 | ARS / Rescue Rooter | 4.5 ★ | 7,195 | Plumber | YES |
| #5 | Service Experts Raleigh | 4.9 ★ | 6,301 | Plumber | YES |
| #6 | Blaze Heating Cooling Electrical Plumbing | 4.8 ★ | 3,407 | Plumber | YES |
| #7 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 3,003 | Plumber | YES |
| #8 | Thermo Direct, Inc. | 4.8 ★ | 2,383 | Plumber | YES |
| #9 | Roto-Rooter Plumbing & Water Cleanup | 4.9 ★ | 2,269 | Plumber | YES |
| #10 | William Parrish Plumbing | 4.9 ★ | 2,012 | Plumber | YES |
| #11 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 2,004 | Plumber | YES |
| #12 | Modern Plumbing and Backflow | 4.6 ★ | 1,910 | Plumber | YES |
SRC: Google Maps listings, DataForSEO, Raleigh-Durham metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Raleigh-Durham metro, Aug 30, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Raleigh-Durham home services results — the literal wording Google is already surfacing.
How much is a plumber for 2 hours?
How to tell if a plumber is ripping you off?
How much an hour should a plumber charge?
What are some reputable plumbing services in Raleigh, North Carolina?
How much should locksmiths charge?
How much does a local locksmith cost near me?
Where can I find a cheap locksmith in Raleigh?
Is it cheaper to call a locksmith or the dealer?
SRC: Google People Also Ask, DataForSEO, Raleigh-Durham metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HOME SERVICES IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Raleigh-Durham, North Carolina · Home Services · 257 keywords · collected Aug 30, 2026
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