THE SEARCH LEDGER · RALEIGH-DURHAM, NORTH CAROLINA · HOME SERVICES
Every month Raleigh-Durham types 78,150 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
BY SEO BANDWAGON · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · HOW THIS PAGE IS MADE
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in OCT and lowest in MAY.
SRC: Google Trends relative interest for the Home Services category in Raleigh-Durham — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 250 tracked keywords, priced at what advertisers actually bid. The dearest click here is “garage door repair near me” at $59.16.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | locksmith near me | 12,100 | $20.56 | 20 | transactional |
| 2 | plumber near me | 8,100 | $36.32 | 23 | transactional |
| 3 | locksmith raleigh nc | 5,400 | $24.39 | 5 | commercial |
| 4 | electrician near me | 4,400 | $29.85 | 31 | transactional |
| 5 | roofing company raleigh | 2,400 | $14.82 | 18 | commercial |
| 6 | red roof plus raleigh | 1,900 | $2.67 | branded | |
| 7 | garage door repair near me | 1,900 | $59.16 | 9 | transactional |
| 8 | raleigh plumber | 1,600 | $34.63 | 13 | commercial |
| 9 | roofers raleigh nc | 1,600 | $14.27 | 20 | commercial |
| 10 | ac repair near me | 1,600 | $48.59 | 3 | transactional |
| 11 | pest control near me | 1,600 | $35.86 | 40 | transactional |
| 12 | appliance repair near me | 1,600 | $7.31 | 13 | transactional |
| 13 | raleigh locksmith | 1,300 | $16.24 | 8 | commercial |
| 14 | handyman near me | 1,300 | $11.13 | 11 | transactional |
| 15 | landscaping near me | 1,300 | $5.72 | 19 | transactional |
| 16 | raleigh roofing | 1,000 | $15.59 | 4 | commercial |
| 17 | raleigh pest control | 1,000 | $31.16 | 9 | commercial |
| 18 | raleigh roof repair | 1,000 | $56.83 | 8 | commercial |
| 19 | plumber durham nc | 1,000 | $39.33 | 18 | commercial |
| 20 | raleigh electrician | 880 | $26.39 | 3 | commercial |
SRC: DataForSEO, Raleigh-Durham metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
All 250 tracked home services keywords in the metro, grouped by the trade each one names — not just the highest-volume rows above. 13 name no single trade and are left out.
| TRADE | KEYWORDS | SEARCHES/MO | DEAREST CLICK | |
|---|---|---|---|---|
| Locksmith | 16 | 20,020 | $51.70 | |
| Plumbing | 32 | 12,540 | $83.09 | |
| Roofing | 32 | 10,810 | $144.66 | |
| HVAC | 51 | 7,490 | $211.17 | |
| Electrical | 7 | 6,280 | $29.85 | |
| Pest Control | 26 | 5,100 | $96.36 | |
| Landscaping | 23 | 3,620 | $43.69 | |
| Garage Door | 6 | 3,060 | $68.67 | |
| Handyman | 6 | 2,070 | $11.13 | |
| Appliance Repair | 10 | 1,720 | $29.38 | |
| Remodeling | 11 | 1,260 | $52.39 | |
| Cleaning | 5 | 960 | $23.61 | |
| Pressure Washing | 1 | 880 | $5.04 | |
| Painting | 6 | 710 | $24.27 | |
| Fencing | 3 | 700 | $16.63 | |
| Restoration | 2 | 80 | $21.39 |
SRC: DataForSEO, Raleigh-Durham metro, Sep 8, 2026. Trade is read from the keyword text, so a keyword naming no trade is counted in the metro total and omitted here. Volume is the sum across that trade’s keywords; the dearest click is the highest single cost-per-click in it.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Raleigh-Durham metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Michael & Son Services | 4.8 ★ | 14,260 | Plumber | YES |
| #2 | Air Experts Heating & Cooling | 4.9 ★ | 8,559 | Plumber | YES |
| #3 | Blanton's Air, Plumbing & Electric | 4.9 ★ | 7,286 | Plumber | YES |
| #4 | ARS / Rescue Rooter | 4.5 ★ | 7,231 | Plumber | YES |
| #5 | Service Experts Raleigh | 4.9 ★ | 6,290 | Plumber | YES |
| #6 | Streamline Services Plumbing, HVAC & Electrical | 4.9 ★ | 4,568 | Plumber | YES |
| #7 | Blaze Heating Cooling Electrical Plumbing | 4.8 ★ | 3,427 | Plumber | YES |
| #8 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 3,007 | Plumber | YES |
| #9 | Roto-Rooter Plumbing & Water Cleanup | 4.9 ★ | 2,271 | Plumber | YES |
| #10 | William Parrish Plumbing | 4.9 ★ | 2,021 | Plumber | YES |
| #11 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 2,009 | Plumber | YES |
| #12 | Modern Plumbing and Backflow | 4.6 ★ | 1,918 | Plumber | YES |
SRC: Google Maps listings, DataForSEO, Raleigh-Durham metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Raleigh-Durham metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Raleigh-Durham home services results — the literal wording Google is already surfacing.
How much would a plumber charge an hour?
How to tell if a plumber is ripping you off?
Who is the most affordable plumber in Raleigh, NC?
What are the three types of plumbers?
How much should locksmiths charge?
How much do locksmiths cost near me?
Where can I find a cheap locksmith in Raleigh?
How much does a locksmith cost in Raleigh, NC?
SRC: Google People Also Ask, DataForSEO, Raleigh-Durham metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HOME SERVICES IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Raleigh-Durham, North Carolina · Home Services · 250 keywords · collected Sep 8, 2026
Collected and published by SEO Bandwagon, tracking local search since 2010. These 250 home services keywords come from the same weekly sweep as Google Business Profile Benchmarks, whose method and verification are published in full. If a number here is wrong, tell us.