THE SEARCH LEDGER · RICHMOND, VIRGINIA · HOME SERVICES
Every month Richmond types 16,500 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in MAR and lowest in NOV.
SRC: Google Trends relative interest for the Home Services category in Richmond — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 126 tracked keywords, priced at what advertisers actually bid. The dearest click here is “plumber near me” at $53.60.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | red roof richmond | 2,900 | $2.67 | branded | |
| 2 | locksmith near me | 1,000 | $10.29 | 20 | transactional |
| 3 | rva pest control | 880 | $27.06 | 11 | commercial |
| 4 | richmond exterminators | 880 | $27.06 | 10 | commercial |
| 5 | locksmith richmond va | 880 | $10.34 | 9 | commercial |
| 6 | plumber near me | 880 | $53.60 | 23 | transactional |
| 7 | plumber richmond va | 720 | $38.38 | 5 | commercial |
| 8 | davis and green electrical richmond va | 590 | $9.64 | informational | |
| 9 | richmond plumbing specialties richmond va | 480 | $12.66 | 0 | commercial |
| 10 | electrician near me | 390 | $18.84 | 31 | transactional |
| 11 | electrician richmond va | 320 | $14.49 | 6 | commercial |
| 12 | richmond hvac | 260 | $20.68 | 21 | commercial |
| 13 | kelleher hvac richmond | 260 | $13.25 | commercial | |
| 14 | pest control near me | 260 | $19.55 | 40 | transactional |
| 15 | handyman richmond va | 210 | $8.05 | 0 | commercial |
| 16 | richmond contractor | 210 | $7.57 | 2 | commercial |
| 17 | roofers richmond va | 210 | $43.72 | 30 | commercial |
| 18 | richmond plumber | 170 | $27.66 | 0 | commercial |
| 19 | landscaping richmond va | 170 | $6.60 | 0 | commercial |
| 20 | richmond roofing company | 170 | $20.34 | 25 | commercial |
SRC: DataForSEO, Richmond metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Richmond metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Woodfin - Your Home Team | 4.9 ★ | 11,526 | Plumber | YES |
| #2 | Michael & Son Services | 4.8 ★ | 9,906 | Plumber | YES |
| #3 | James River Air Conditioning Co. | 4.9 ★ | 5,889 | Plumber | YES |
| #4 | F.H. Furr Plumbing, Heating Air Conditioning & Electrical | 4.9 ★ | 4,860 | Plumber | YES |
| #5 | Davis & Green Services | 4.9 ★ | 3,256 | Plumber | YES |
| #6 | Service Experts Greater Richmond | 4.8 ★ | 3,163 | Plumber | YES |
| #7 | Bradley Mechanical | 4.8 ★ | 2,391 | Plumber | YES |
| #8 | Richmond Locksmith Emergency 24/7 | 4.9 ★ | 2,342 | Locksmith | YES |
| #9 | Bradley Mechanical | 4.9 ★ | 1,740 | Plumber | YES |
| #10 | Plumber Near Me | 5 ★ | 1,560 | Plumber | YES |
| #11 | Robinson's Plumbing Service | 4.7 ★ | 1,219 | Plumber | YES |
| #12 | Pop-A-Lock Locksmith Of Richmond | 4.8 ★ | 1,203 | Locksmith | YES |
SRC: Google Maps listings, DataForSEO, Richmond metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Richmond metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Richmond home services results — the literal wording Google is already surfacing.
How much an hour should a plumber charge?
How to tell if a plumber is ripping you off?
Where can I find affordable plumbers in Richmond, VA?
What are the three types of plumbers?
What is the hourly rate for a plumber in Virginia?
What is the best way to find a plumber?
What is the average call out charge for a plumber?
What is the average price to fix a garage door?
SRC: Google People Also Ask, DataForSEO, Richmond metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HOME SERVICES IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Richmond, Virginia · Home Services · 126 keywords · collected Sep 8, 2026