THE SEARCH LEDGER · RALEIGH-DURHAM, NORTH CAROLINA · LEGAL
Every month Raleigh-Durham types 18,380 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV.
SRC: Google Trends relative interest for the Legal category in Raleigh-Durham — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 84 tracked keywords, priced at what advertisers actually bid. The dearest click here is “raleigh workers comp lawyer” at $234.83.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | personal injury lawyer near me | 5,400 | $155.10 | 59 | transactional |
| 2 | raleigh lawyer | 1,300 | $41.43 | 49 | commercial |
| 3 | injury lawyer raleigh | 1,300 | $65.78 | 45 | commercial |
| 4 | car wreck lawyer raleigh | 880 | $156.40 | commercial | |
| 5 | immigration lawyer raleigh | 720 | $9.33 | 6 | commercial |
| 6 | employment lawyers raleigh | 720 | $13.74 | 4 | commercial |
| 7 | raleigh criminal lawyer | 590 | $28.54 | 39 | commercial |
| 8 | real estate lawyer raleigh | 480 | $3.63 | 3 | commercial |
| 9 | disability lawyers in raleigh north carolina | 480 | $33.39 | 28 | commercial |
| 10 | lawyer near me | 480 | $11.38 | 77 | transactional |
| 11 | raleigh law firms | 390 | $28.29 | 14 | commercial |
| 12 | estate planning lawyer raleigh | 390 | $6.79 | 7 | commercial |
| 13 | attorney durham nc | 390 | $26.86 | 18 | commercial |
| 14 | raleigh workers comp lawyer | 320 | $234.83 | commercial | |
| 15 | traffic lawyer raleigh | 320 | $21.13 | 1 | commercial |
| 16 | medical malpractice lawyer raleigh | 320 | $5.80 | 4 | commercial |
| 17 | divorce lawyer near me | 320 | $38.79 | 37 | transactional |
| 18 | raleigh tax lawyer | 260 | $35.39 | 5 | commercial |
| 19 | estate lawyers raleigh | 260 | $9.07 | 4 | commercial |
| 20 | best divorce lawyer raleigh | 210 | $15.79 | 22 | commercial |
SRC: DataForSEO, Raleigh-Durham metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Raleigh-Durham metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Cotten Law Firm, PLLC | 5 ★ | 3,924 | Criminal justice attorney | YES |
| #2 | Law Offices of James Scott Farrin | 4.9 ★ | 1,174 | Personal injury attorney | YES |
| #3 | Brent Adams & Associates | 4.9 ★ | 879 | Personal injury attorney | YES |
| #4 | Riddle & Riddle Injury Lawyers Raleigh | 4.9 ★ | 797 | Personal injury attorney | YES |
| #5 | Whitley Law Firm Injury Lawyers | 4.7 ★ | 620 | Personal injury attorney | YES |
| #6 | Tatum & Atkinson - Personal Injury & Accident Attorneys | 4.7 ★ | 610 | Personal injury attorney | YES |
| #7 | O'Malley Tunstall PC | 4.8 ★ | 378 | Personal injury attorney | YES |
| #8 | Hardison & Cochran - Injury & Workers Comp Lawyers | 4.6 ★ | 366 | Personal injury attorney | YES |
| #9 | Ricci Law Firm Injury Lawyers | 4.8 ★ | 337 | Personal injury attorney | YES |
| #10 | Marcari, Russotto, Spencer & Balaban | 4.4 ★ | 322 | Personal injury attorney | YES |
| #11 | Kurtz & Blum, PLLC | 4.7 ★ | 281 | Law firm | YES |
| #12 | Law Offices of Anna Smith Felts, PLLC | 5 ★ | 241 | Attorney | YES |
SRC: Google Maps listings, DataForSEO, Raleigh-Durham metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
People Also Ask questions collected verbatim from Raleigh-Durham legal results — the literal wording Google is already surfacing.
Is it worth suing for personal injury?
How hard is it to win a personal injury lawsuit?
What not to say to a personal injury lawyer?
How much do most personal injury lawyers charge?
Who are some good auto accident lawyers in Raleigh, NC?
Is it worth hiring an attorney for a car accident?
How much do lawyers take from a car accident settlement in Texas?
How long after a car accident can you sue in North Carolina?
SRC: Google People Also Ask, DataForSEO, Raleigh-Durham metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
LEGAL IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Raleigh-Durham, North Carolina · Legal · 84 keywords · collected Sep 8, 2026