THE SEARCH LEDGER · CHARLOTTE, NORTH CAROLINA · REAL ESTATE
Every month Charlotte types 105,920 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in AUG and lowest in NOV.
SRC: Google Trends relative interest for the Real Estate category in Charlotte — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 175 tracked keywords, priced at what advertisers actually bid. The dearest click here is “realtor near me” at $14.24.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | apartments near me | 40,500 | $4.92 | 41 | transactional |
| 2 | apartments charlotte | 18,100 | $4.68 | 19 | commercial |
| 3 | charlotte homes for sale | 8,100 | $2.97 | 23 | transactional |
| 4 | homes for sale near me | 6,600 | $0.92 | 63 | transactional |
| 5 | realtor com charlotte | 4,400 | $1.21 | 11 | commercial |
| 6 | homes for sale matthews north carolina | 2,400 | $0.83 | transactional | |
| 7 | homes for sale 28277 | 1,600 | $0.79 | 0 | transactional |
| 8 | charlotte real estate agent | 1,300 | $3.20 | 7 | commercial |
| 9 | charlotte townhomes for sale | 1,300 | $6.77 | informational | |
| 10 | condo sales charlotte nc | 1,300 | $1.66 | informational | |
| 11 | realtor charlotte | 1,000 | $5.50 | 17 | commercial |
| 12 | charlotte real estate search | 1,000 | $0.96 | branded | |
| 13 | ballantyne homes for sale | 1,000 | $1.71 | 0 | transactional |
| 14 | realtor near me | 1,000 | $14.24 | 65 | transactional |
| 15 | myers park homes for sale | 720 | $0.71 | 0 | transactional |
| 16 | homes for sale 28226 | 720 | $0.37 | 0 | transactional |
| 17 | homes for sale charlotte nc 28278 | 720 | $0.88 | 0 | transactional |
| 18 | providence plantation homes for sale | 590 | $0.19 | transactional | |
| 19 | homes for sale 28269 | 590 | $0.81 | 1 | transactional |
| 20 | homes for sale 28273 | 590 | $0.86 | 0 | transactional |
SRC: DataForSEO, Charlotte metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for the tracked keyword in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Charlotte metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Woodland Estates Apartments | 4.6 ★ | 1,035 | Apartment complex | YES |
| #2 | The Redbud Group | 5 ★ | 797 | Real estate agency | YES |
| #3 | T.R. Lawing Realty | 3.7 ★ | 763 | Real estate agency | YES |
| #4 | Stone Realty Group | 5 ★ | 706 | Real estate agency | YES |
| #5 | EmpowerHome Team Charlotte | 4.9 ★ | 637 | Real estate agency | YES |
| #6 | The Village at Commonwealth | 4.4 ★ | 630 | Apartment complex | YES |
| #7 | The VUE Charlotte On 5th | 4.7 ★ | 601 | Apartment complex | YES |
| #8 | The Ascher Uptown Apartments | 3.6 ★ | 598 | Apartment rental agency | YES |
| #9 | Giving Tree Realty | 4.9 ★ | 584 | Real estate agency | YES |
| #10 | Mark Spain Real Estate | 4.5 ★ | 579 | Real estate agency | YES |
| #11 | Hanover Dilworth | 4.8 ★ | 557 | Apartment complex | YES |
| #12 | Uptown 550 | 4.5 ★ | 540 | Apartment complex | YES |
SRC: Google Maps listings, DataForSEO, Charlotte metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Charlotte metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Charlotte real estate results — the literal wording Google is already surfacing.
Can I afford an apartment making $2000 a month?
What is the cheapest rent for an apartment?
What are some good 2-bedroom apartments for rent under $800 in Charlotte, NC?
What credit score is needed for an apartment?
SRC: Google People Also Ask, DataForSEO, Charlotte metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
REAL ESTATE IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Charlotte, North Carolina · Real Estate · 175 keywords · collected Sep 8, 2026