THE SEARCH LEDGER · CHARLESTON, SOUTH CAROLINA · REAL ESTATE
Every month Charleston types 27,630 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in AUG and lowest in DEC.
SRC: Google Trends relative interest for the Real Estate category in Charleston — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 29 tracked keywords, priced at what advertisers actually bid. The dearest click here is “jeff cook real estate charleston” at $4.14.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | apartments near me | 9,900 | $3.88 | 44 | transactional |
| 2 | apartments charleston | 3,600 | $2.99 | 13 | commercial |
| 3 | charleston homes for sale | 2,400 | $1.81 | 17 | transactional |
| 4 | homes for sale near me | 1,600 | $1.63 | 63 | transactional |
| 5 | realtor com charleston | 1,300 | $1.01 | commercial | |
| 6 | james island homes for sale | 1,000 | $1.18 | 0 | transactional |
| 7 | homes for sale hanahan | 1,000 | $0.77 | 0 | transactional |
| 8 | west ashley homes for sale | 720 | $1.55 | 0 | transactional |
| 9 | homes for sale sullivan island | 590 | $1.17 | transactional | |
| 10 | homes for sale 29414 | 590 | $1.11 | 0 | transactional |
| 11 | daniel island charleston sc homes for sale | 590 | $0.81 | 0 | transactional |
| 12 | 29407 homes for sale | 480 | $1.43 | 0 | transactional |
| 13 | jeff cook real estate charleston | 480 | $4.14 | informational | |
| 14 | charleston real estate | 390 | $1.72 | navigational | |
| 15 | condo for sale in charleston sc | 390 | $1.68 | informational | |
| 16 | realtor charleston | 320 | $2.50 | 1 | commercial |
| 17 | downtown charleston homes for sale | 320 | $2.39 | 0 | transactional |
| 18 | homes for sale 29464 | 320 | $0.51 | 0 | transactional |
| 19 | charleston sc mt pleasant real estate | 320 | $0.70 | informational | |
| 20 | mobile homes for sale charleston sc | 260 | $1.60 | 7 | transactional |
SRC: DataForSEO, Charleston metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for the tracked keyword in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Charleston metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Matt O'Neill Real Estate | 4.9 ★ | 1,250 | Real estate agency | YES |
| #2 | Dave Friedman Team | 4.9 ★ | 774 | Real estate agency | YES |
| #3 | The Cassina Group | 5 ★ | 598 | Real estate agency | YES |
| #4 | The Haven at Indigo Square | 4.7 ★ | 465 | Apartment rental agency | YES |
| #5 | ChuckTown Homes Real Estate | 4.9 ★ | 447 | Real estate agency | YES |
| #6 | Smith Spencer Real Estate | 5 ★ | 403 | Real estate agency | YES |
| #7 | Sweetwater Apartments | 4.1 ★ | 306 | Apartment complex | YES |
| #8 | Summit Place | 4.3 ★ | 287 | Apartment rental agency | YES |
| #9 | The Grove at Carolina Park Apartments | 4.8 ★ | 279 | Apartment complex | YES |
| #10 | Overlook Point | 4.6 ★ | 274 | Apartment rental agency | YES |
| #11 | Team Lail-Chambers | 5 ★ | 272 | Real estate agency | YES |
| #12 | 10 WestEdge | 4.6 ★ | 258 | Apartment rental agency | YES |
SRC: Google Maps listings, DataForSEO, Charleston metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Charleston metro, Aug 30, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Charleston real estate results — the literal wording Google is already surfacing.
Where is it cheapest to rent an apartment?
What is the most affordable area to live near Charleston, SC?
Where can I live if I can't afford an apartment?
What credit score is needed for an apartment?
SRC: Google People Also Ask, DataForSEO, Charleston metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
REAL ESTATE IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Charleston, South Carolina · Real Estate · 29 keywords · collected Aug 30, 2026
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