It’s never a good idea to put all your eggs in one basket. Businesses that rely solely on search, or any single marketing channel, for customers are not as stable as they may appear. Search rankings can go away quickly and can take an indeterminate amount of time to get them back.
Google drives most of the traffic on the Internet, but that doesn’t mean that you shouldn’t develop social media channels, email, or even direct marketing.
Even though online business listings are usually the foundation of Local SEO, a lot of online directories have enough large communities that drive leads to businesses.
Making sure that your business information is consistent across listings is a crucial quality signal for search algorithms. If three people told you three different things about a business location you might not even bother to see if it is really there.
Leaving bad information on the Internet is akin to leaving money on the table. Lost opportunity and bad branding and customer experience.
Yext does a lot more than just business listings now. Food menus for restaurants, display products, staff profiles, and event promotion across their network of listings and it also will publish to your website.
It can be an extremely frustrating and time-consuming process to claim and optimize all of your listings, but now we can do it quickly and easily.
Click the button below to enter your business information and fix your business listings!