LOCAL SEO SERVICES · MAP PACK · GBP · CITATIONS

Get found in
your city

Local SEO puts your business in front of customers searching near you — in Google Maps, the local pack, and local organic results. We track rankings by neighborhood, optimize your Google Business Profile, and build the citations that make Google trust you.

YOUR BUSINESS · SEE WHERE YOU RANK LOCALLY · 30 SECONDS · NO CREDIT CARD

46%
OF SEARCHES HAVE LOCAL INTENT1
50+
CITATION DIRECTORIES
500
KEYWORDS TRACKED BY ZIP
$0
TO GET STARTED

What it is

Local SEO is the process of optimizing your online presence to attract customers from local searches. When someone searches "dentist near me" or "best tacos in Austin," local SEO determines whether your business shows up in the map pack and local results. It's Google Business Profile optimization, citation building, review management, and localized keyword tracking — working together to get you into the map pack and keep you there.

THE STAKES

The local pack — the 3 businesses shown on a map — captures 44% of all clicks2. If you're not in it, your competitors are. And they're getting your customers.

44%

of every click on a local search goes to just three businesses. Local SEO is the fight to be one of them.2

46%
of all Google searches have local intent1
44%
of local-search clicks go to the top 3 in the map pack2
78%
of local mobile searches lead to an in-store visit3
28%
of local searches result in a purchase4

Each figure is numbered — see Sources & notes at the foot of the page.

Who gets found in your city?

Live market data for every metro we track — search demand, click prices, the businesses winning the map pack, and where the openings are. A new edition prints every Friday.5

NY · MARKET DATANew YorkThe five-borough search economyRead the ledger →CA · MARKET DATALos AngelesSprawl, and who owns the mapRead the ledger →NC · MARKET DATARaleigh-Durham1.21M searches/mo · 3 seats openRead the ledger →CO · MARKET DATADenverCO · market dataRead the ledger →UT · MARKET DATASalt Lake CityUT · market dataRead the ledger →ID · MARKET DATABoiseID · market dataRead the ledger →

See all metros → — or run a free audit to see where you stand in yours.

What we do

We serve businesses across the US — locally targeted, nationally managed. Six moving parts, one map-pack ranking.

Google Business ProfileComplete GBP setup and optimization: categories, service areas, photos, posts, Q&A, attributes. We optimize everything Google uses to rank local businesses.
Local citation buildingConsistent NAP (name, address, phone) across 50+ directories: Yelp, Apple Maps, Bing Places, Yellow Pages, and industry-specific sites. Consistency equals trust.
Review managementReview generation strategy, response templates, and monitoring across platforms. Reviews directly impact your local pack ranking and click-through rate.
Local rank trackingTrack rankings by neighborhood, city, and ZIP code. See exactly where you rank for 'your service + city' searches across your service area.
Local keyword researchFind the exact searches your local customers make. We map local-intent keywords to pages and service areas, so every location gets properly targeted content.
Multi-location SEOSeparate landing pages per service area, location-specific GBP profiles, consistent citations across all locations. Scale local SEO without cannibalization.

The playbook

Google Business Profile

Your GBP is the most important local asset you have — it shows in Maps, the local pack, and Search panels. An unoptimized profile is a billboard with the wrong phone number.

  • Primary and secondary category selection
  • Service area configuration
  • High-quality photos (interior, exterior, team, products)
  • Weekly Google Posts (offers, events, updates)
  • Q&A monitoring and pre-seeded answers
  • Attribute optimization (women-owned, accessible, etc.)
  • Review response strategy
  • Booking / appointment link integration

Rank tracking by ZIP

National tools show rank in aggregate. But your rank 2 miles north may differ completely from 5 miles south. We track at the ZIP-code level — up to 500 keywords, unlimited locations.

  • Track by ZIP code, city, or neighborhood
  • Daily ranking updates
  • Google Maps pack positions
  • Desktop and mobile rankings separately
  • Competitor position monitoring
  • Rank change alerts
Try local rank tracker

The price

Local SEO typically runs $500–$2,000/month depending on competition, number of locations, and scope.5 We don't do one-size-fits-all packages — every engagement starts with a free audit that scopes exactly what your market requires.

For single-location businesses in mid-competition markets, most clients see meaningful ranking movement within 60–90 days. No contracts. Cancel anytime.

Get your free local SEO audit
TYPICAL RANGE
$500–2K
PER MONTH · SCOPED PER MARKET
60–90 days
TO MEANINGFUL MOVEMENT

Claim your
spot on the map

The free audit shows exactly what's between you and the local pack in your city. 30 seconds, no credit card.

Free local SEO auditRead your city's ledger
SOURCES & NOTES

Where the numbers come from

  1. 1
    46% of all Google searches have local intent.
    Google search-intent data, reported by Search Engine Roundtable & BrightLocal · View source
  2. 2
    44% of local-search clicks go to the three businesses in the map pack.
    Moz — local-search click-through study (Snack Pack) · View source
  3. 3
    78% of local mobile searches lead to an in-store visit.
    comScore / Neustar Localeze, via Search Engine Land · View source
  4. 4
    28% of local searches result in a purchase.
    Google / Think with Google · View source
  5. 5
    Metro search volume, click prices, map-pack winners, open positions, and typical engagement pricing.
    SEO Bandwagon market data — drawn from live client and market data, refreshed weekly in each metro's Search Ledger · View source

Industry benchmarks reflect the most recent published figures from third-party research and can vary by study and year. Market metrics are drawn from SEO Bandwagon's live data and refreshed weekly. Figures are provided for reference, not as a guarantee of results.