If my site goes down for a day, does that affect my rankings?

Just a day? “I wouldn’t worry about that much.” You will get those messages from Googlebot time to time. What you should worry about is if your site experiences frequent outages, despite length, because you never know when your site could be trafficked do you? That would be incredible information to know. It’s poor user experience […]

Free SEO Advice

The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can’t control the next algorithm update. You don’t own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social media sites. Owning a domain […]

What John Wooden Taught Me About Search Engine Optimization

John Wooden was a legendary basketball coach. His NCAA record for championships is possibly the loftiest in athletics and will never be broken. Most college basketball coaches aren’t fortunate enough to win one championship, let alone TEN. Wooden has nine consecutive championships plus another one a year later. Plus an undefeated season, no one has […]

AutoMattic/WordPress Flexes GPL Muscles on Envato Themeforest

In case you hadn’t heard, there is a mini-battle brewing between WordPress Foundation & Envato, marketplace for designers and coders, over GPL Licenses for WordPress derivative products. Jake Caputo is a designer who is caught in the middle of this GPL battle between two of the largest entities in the WordPress “community” and who can and cannot present […]

Subdomains vs. Folders

Yes this does totally matter. Subdomains usually get treated as distinct websites by Google. Google Webmaster Tools are setup for this, Google Analytics also needs an extra step to track across subdomains, you get the idea. Matt Cutts is pretty clear that this shouldn’t be a decision that you labor over and it, whichever is […]