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28 articles

Is Google Vulnerable?

Google has been a darling of the Internet since it s launch in 1998. Innovative, slick, smart, easy, and relevant. Google worked hard to make the Internet a better place and has succeeded largely offering many free products for webmasters to improve the user experience of everyone using the Internet. Despite the obvious search bar on [ ]

October 12, 2013Read →

Should SEO Be Renamed?

Search Engine Optimization is the long form of the dreaded acronym of SEO with a long history of nefarious characters and scams along with porn, pills, casinos, the original PPC, and that s why. Dirty filthy money to be made. People s deepest wishes whispered to a search engine. I think the search engine is the [ ]

October 8, 2013Read →

Google Shifts to Hummingbird & 100% (not provided)

Google Hummingbird itself isn t a big deal. It s already been in place and rolled out and formally announced. The algorithm changes have been coming and Google telegraphs these updates before they happen so their users can adapt. If you have a forward-thinking strategy, the algorithm updates shouldn t upset you too much. If you didn t adopt [ ]

September 27, 2013Read →

Fresh Spam Comments

Going through comment spam is tedious and mundane, and I dislike it almost as much as I resist setting out to write. No one likes spam, but when my clients complain about getting spam comments I tell them that it is just a sign that you are doing something right, just DON T APPROVE IT!!! Linking [ ]

September 17, 2013Read →

Will Google be evaluating the use of rel=”author” moving forward?

Yes. The future is things, not strings. As in search strings. Things as in marked up things. Authors can lend authority to publications, it s not just about the domain name. These kind of common sense ideas will hopefully make for a better and more easy to understand web. Love the one word answer in the [ ]

August 23, 2013Read →

Google Goes “In-Depth”

Google is rolling out another new search feature that they say will impact, and help, 10% of daily searches are for topics more complicated than finding out some specific piece of trivia or directions to a local business. Check out some of the suggested searches  for this new feature from Google s blog: population growth, capital punishment and e-waste. None of [ ]

August 7, 2013Read →

If my site goes down for a day, does that affect my rankings?

Just a day? I wouldn t worry about that much.  You will get those messages from Googlebot time to time. What you should worry about is if your site experiences frequent outages, despite length, because you never know when your site could be trafficked do you? That would be incredible information to know. It s poor user experience [ ]

August 1, 2013Read →

If I have 20 domains, should I link them all together?

If they are brand related it s not a bad idea to own multiple top-level domains, but if you are meaning to manipulate Google, duh, they hate that. Stop it. Keywords in domain names are being devalued because of that strategy. You could try to be clever and put your main service in your company name, [ ]

July 25, 2013Read →

Free SEO Advice

The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can t control the next algorithm update. You don t own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social media sites. Owning a domain [ ]

July 24, 2013Read →

What John Wooden Taught Me About Search Engine Optimization

John Wooden was a legendary basketball coach. His NCAA record for championships is possibly the loftiest in athletics and will never be broken. Most college basketball coaches aren t fortunate enough to win one championship, let alone TEN. Wooden has nine consecutive championships plus another one a year later. Plus an undefeated season, no one has [ ]

June 19, 2013Read →
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