Inconsistent Data Within Google Webmaster Tools & Analytics

Secure search and keyword not provided has caused a pretty big shake up. Google's answer to the lack of keyword data in Google Analytics is to go use the data that is in Google Webmaster Tools. Ok, there's just one problem with that. Google Webmaster Tools for keyword data, 75%…

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Google Shifts to Hummingbird & 100% (not provided)

Google Hummingbird itself isn't a big deal. It's already been in place and rolled out and formally announced. The algorithm changes have been coming and Google telegraphs these updates before they happen so their users can adapt. If you have a forward-thinking strategy, the algorithm updates shouldn't upset you too…

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Web Analytics Options

If you can't measure it, you can't improve it. The above quote is often attributed to Lord Kelvin or W. Edwards Deming. For our purposes, the attribution doesn't matter as much as the sentiment behind it. It doesn't matter if you are looking to improve your website, your car, your home,…

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