Google’s answer to the lack of keyword data in Google Analytics is to go use the data that is in Google Webmaster Tools. Ok, there’s just one problem with that.
— SEO Bandwagon (@SEOBandwagon) October 3, 2013
We had 12,000 search impressions according to Webmaster Tools, but I only get 3,000 of those keywords. The click keywords are even worse at 15% shown. The clicks are also way off.
There are different keywords provided in Analytics. There are zero keywords related to GoDaddy in WMT, but the Search Engine Optimization->Queries section in Google Analytics it shows up as one of my top results. Another interesting discrepancy Queries show 8,509 impressions and 155 clicks, Landing Pages show 18,908 (105%?!) and 391 clicks or 156% of the total.
How are we supposed to trust Webmaster Tools data or the Analytics data?
I could understand a little variability but this is just too much. If Google is going to take away the actual click traffic they could have at least given us some decent impression data.