54 tracked keywords, 110,880 searches a month, $330K in equivalent ad value — live market data for the Salt Lake City metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 54 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $4.67 for “provo lodging”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| the little america hotel salt lake city | 14,800 | $1.49 | 11 | commercial |
| slc hotels | 12,100 | $4.61 | 5 | commercial |
| hoteles en salt lake | 12,100 | $4.61 | — | informational |
| crystal inn slc | 8,100 | $2.61 | — | branded |
| residence inn downtown slc | 4,400 | $2.45 | — | navigational |
| hampton inn salt lake city downtown | 3,600 | $2.34 | — | navigational |
| the grand america hotel slc | 3,600 | $1.62 | 18 | commercial |
| ski resorts salt lake | 2,900 | $1.71 | — | branded |
| downtown slc hotels | 2,900 | $4.50 | 4 | commercial |
| hampton inn salt lake city cottonwood | 2,900 | $2.74 | — | branded |
| metropolitan inn slc | 2,900 | $3.44 | — | branded |
| ac hotel salt lake city downtown | 2,900 | $0.98 | 0 | commercial |
| evo hotel salt lake | 2,400 | $4.25 | 15 | commercial |
| residence inn by marriott salt lake city murray | 2,400 | $4.59 | — | branded |
| comfort inn downtown slc | 1,900 | $3.07 | — | navigational |
| residence inn by marriott salt lake city sandy | 1,900 | $4.40 | — | branded |
| residence inn by marriott salt lake city cottonwood | 1,900 | $1.79 | — | branded |
| anniversary inn 5th south salt lake city ut | 1,900 | $1.69 | — | informational |
| salt lake city hotels | 1,600 | $4.60 | 5 | commercial |
| quality inn downtown salt lake city | 1,600 | $2.54 | — | navigational |
| hampton inn salt lake layton | 1,600 | $2.69 | — | branded |
| hampton inn salt lake city foothill | 1,600 | $2.71 | — | branded |
| comfort inn layton salt lake city | 1,600 | $2.72 | — | branded |
| fairfield inn marriott draper ut | 1,300 | $1.16 | — | branded |
| cheap hotels slc | 1,300 | $3.67 | 0 | transactional |
| anniversary inn slc | 1,300 | $1.46 | — | informational |
| hampton inn salt lake city murray | 1,000 | $1.12 | — | branded |
| hampton inn salt lake city north | 1,000 | $2.08 | — | branded |
| fairfield inn by marriott salt lake city layton | 1,000 | $2.66 | — | branded |
| hampton inn salt lake | 880 | $2.38 | — | informational |
| motels in slc | 880 | $3.86 | — | commercial |
| moteles en salt lake city utah | 880 | $3.86 | — | informational |
| peery hotel slc | 880 | $2.14 | 0 | commercial |
| holiday inn express slc | 720 | $2.39 | — | informational |
| salt lake luxury hotels | 720 | $3.26 | 5 | commercial |
| motel 6 salt lake city ut downtown | 720 | $2.83 | 0 | commercial |
| salt lake hotels | 590 | $4.04 | 1 | commercial |
| best hotels in slc | 590 | $3.81 | 0 | commercial |
| hotels near slc | 590 | $3.14 | 1 | commercial |
| residence inn salt lake city | 590 | $2.36 | — | informational |
| hilton hotel salt lake city | 590 | $1.61 | 1 | commercial |
| ogden motel 6 | 390 | $3.52 | 0 | commercial |
| south jordan sleep inn | 390 | $2.44 | — | informational |
| motel in ogden utah | 320 | $3.65 | 22 | commercial |
| ogden ski resorts | 260 | $0.92 | — | branded |
| motel 6 ogden utah | 140 | $2.73 | 0 | commercial |
| motel 6 riverdale utah | 90 | $3.11 | 0 | commercial |
| ogden lodging | 70 | $3.59 | — | informational |
| days inn ogden | 30 | $1.92 | — | informational |
| motel 6 in ogden | 20 | $2.11 | 0 | commercial |
Live Google results for the highest-value hotels & lodging searches in Salt Lake City.
100 hotels & lodging businesses tracked in the Salt Lake City metro — 6 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| The Grand America Hotel | 4.7 | 9,084 | ✓ |
| The Little America Hotel - Salt Lake City | 4.4 | 9,071 | ✓ |
| Hilton Salt Lake City Center | 4.2 | 3,561 | ✓ |
| DoubleTree by Hilton Hotel Salt Lake City Airport | 4.2 | 3,091 | ✓ |
| Radisson Hotel Salt Lake City Downtown | 4 | 2,766 | ✓ |
| Crystal Inn Hotel & Suites Salt Lake City | 4.4 | 2,682 | ✓ |
| Salt Lake Marriott Downtown at City Creek | 4.2 | 2,594 | ✓ |
| Motel 6 Salt Lake City, UT - Downtown | 3.1 | 2,349 | none |
| Clarion Inn Salt Lake City Airport | 3 | 2,315 | ✓ |
| Radisson Hotel Salt Lake City Airport | 3.4 | 2,245 | ✓ |
The hotels & lodging names Salt Lake City already knows — branded demand is the moat everyone else ranks against.