125 tracked keywords, 55,280 searches a month, $1.8M in equivalent ad value — live market data for the Salt Lake City metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 125 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $245.94 for “emergency plumber slc”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| plumber near me | 8,100 | $57.71 | 19 | transactional |
| locksmith near me | 6,600 | $17.68 | 20 | transactional |
| the roof restaurant slc | 5,400 | $7.10 | 0 | commercial |
| electrician near me | 3,600 | $31.86 | 31 | transactional |
| garage door repair near me | 2,400 | $41.13 | 9 | transactional |
| ac repair near me | 1,900 | $63.54 | 10 | transactional |
| pest control near me | 1,900 | $35.17 | 40 | transactional |
| plumber slc | 1,600 | $45.77 | 28 | commercial |
| plumbers in salt lake city utah | 1,600 | $45.77 | 21 | commercial |
| locksmith slc | 1,600 | $19.94 | 6 | commercial |
| appliance repair near me | 1,600 | $22.18 | 33 | transactional |
| handyman near me | 1,300 | $13.51 | 11 | transactional |
| emergency plumber near me | 1,000 | $119.43 | 0 | transactional |
| landscaping near me | 1,000 | $12.58 | 19 | transactional |
| pest control slc | 880 | $29.88 | 16 | commercial |
| salt lake exterminator | 880 | $29.88 | 16 | commercial |
| rooftop bar salt lake city | 880 | $1.00 | 0 | commercial |
| house cleaning near me | 880 | $13.87 | 15 | transactional |
| roof restaurant slc | 720 | $3.31 | 0 | commercial |
| appliance repair slc | 590 | $11.20 | 0 | commercial |
| hvac repair near me | 590 | $49.33 | 39 | transactional |
| hvac slc | 480 | $56.69 | 12 | commercial |
| handyman slc | 480 | $8.93 | 0 | commercial |
| salt lake roofing companies | 480 | $23.32 | 16 | commercial |
| salt lake city rooftop restaurant | 480 | $1.60 | 5 | commercial |
| roofing contractor near me | 480 | $18.31 | 31 | transactional |
| slc electrician | 390 | $26.60 | 4 | commercial |
| electricians in salt lake city utah | 390 | $26.60 | 2 | commercial |
| salt lake roofing | 390 | $20.40 | 12 | commercial |
| slc landscaping | 390 | $8.15 | 0 | commercial |
| hvac repair slc | 390 | $62.59 | — | commercial |
| salt lake house cleaning | 390 | $10.12 | 6 | commercial |
| painters slc | 390 | $14.78 | 17 | commercial |
| garage door repair slc | 320 | $29.45 | 15 | commercial |
| salt lake city contractor | 320 | $11.33 | 0 | commercial |
| tree removal slc | 320 | $19.75 | 18 | commercial |
| rooftop bar slc | 260 | $3.78 | 0 | commercial |
| lawn care salt lake city | 210 | $12.35 | 0 | commercial |
| slc roofing | 210 | $1.15 | 12 | commercial |
| bathroom remodel salt lake city | 170 | $20.29 | — | informational |
| kitchen remodel slc | 170 | $37.87 | — | informational |
| roof repair salt lake city | 140 | $88.97 | 26 | commercial |
| electrical companies salt lake city | 140 | $7.07 | — | informational |
| concrete contractors salt lake city | 140 | $3.02 | 0 | commercial |
| salt lake city heating & air conditioning | 110 | $56.70 | — | informational |
| cleaning services in salt lake city utah | 110 | $21.94 | 15 | commercial |
| roofing supply salt lake city | 110 | $3.73 | 0 | commercial |
| hvac companies salt lake city | 90 | $8.55 | 23 | commercial |
| salt lake plumbing companies | 90 | $99.18 | 21 | commercial |
| beehive plumbing slc | 90 | $40.15 | 6 | commercial |
Live Google results for the highest-value home services searches in Salt Lake City.
200 home services businesses tracked in the Salt Lake City metro — 34 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Whipple Service Champions | 4.7 | 15,271 | ✓ |
| Whipple Service Champions | 4.7 | 15,271 | ✓ |
| SameDay Heating & Air, Plumbing, and Electrical | 4.8 | 10,112 | ✓ |
| SameDay Heating & Air, Plumbing, and Electrical | 4.8 | 10,112 | ✓ |
| Scott Hale Plumbing, Drains, Heating & Air | 4.7 | 7,152 | ✓ |
| Black Diamond Experts, Electric, Plumbing, HVAC | 4.8 | 6,436 | ✓ |
| Black Diamond Experts, Electric, Plumbing, HVAC | 4.8 | 6,436 | ✓ |
| Action Plumbing, Heating, Air & Electric | 4.5 | 6,099 | ✓ |
| Action Plumbing, Heating, Air & Electric | 4.5 | 6,099 | ✓ |
| YES! Air Conditioning, Heating, Plumbing and Electric | 4.7 | 4,699 | ✓ |
The home services names Salt Lake City already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →