THE SEARCH LEDGER · BOISE, IDAHO · HOME SERVICES
Every month Boise types 27,250 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in DEC.
SRC: Google Trends relative interest for the Home Services category in Boise — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 175 tracked keywords, priced at what advertisers actually bid. The dearest click here is “ac repair near me” at $68.74.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | plumber near me | 2,400 | $59.11 | 23 | transactional |
| 2 | locksmith near me | 1,900 | $22.51 | 20 | transactional |
| 3 | boise plumber | 1,300 | $41.71 | 23 | commercial |
| 4 | boise garage door repair | 1,300 | $36.71 | 6 | commercial |
| 5 | far west landscape boise | 1,300 | $1.66 | branded | |
| 6 | garage door repair near me | 1,300 | $48.19 | 9 | transactional |
| 7 | boise locksmith | 1,000 | $19.54 | 14 | commercial |
| 8 | electrician near me | 1,000 | $33.02 | 31 | transactional |
| 9 | roofing companies boise | 720 | $13.54 | 26 | commercial |
| 10 | pest control near me | 720 | $30.45 | 40 | transactional |
| 11 | landscaping near me | 720 | $7.51 | 19 | transactional |
| 12 | boise landscaping | 590 | $5.14 | 31 | commercial |
| 13 | appliance repair boise idaho | 590 | $9.66 | 17 | commercial |
| 14 | boise painter | 590 | $10.20 | 4 | commercial |
| 15 | ac repair near me | 590 | $68.74 | 3 | transactional |
| 16 | boise electrician | 480 | $30.81 | 0 | commercial |
| 17 | boise hvac | 480 | $47.55 | 33 | commercial |
| 18 | boise handyman | 480 | $9.81 | 0 | commercial |
| 19 | bath remodel boise | 480 | $28.71 | informational | |
| 20 | kitchen remodel boise | 480 | $4.69 | informational |
SRC: DataForSEO, Boise metro, Sep 8, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Boise metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Right Now Heating and Air Conditioning | 4.8 ★ | 8,889 | Plumber | YES |
| #2 | Diamond Heating, Cooling, Plumbing & Electric | 4.9 ★ | 5,961 | Plumber | YES |
| #3 | Perfect Plumbing Heating & Air | 4.8 ★ | 5,639 | Plumber | YES |
| #4 | A1 Garage Door Service | 4.8 ★ | 3,002 | Garage door supplier | YES |
| #5 | Express Plumbing Heating & Air | 4.8 ★ | 1,934 | Plumber | YES |
| #6 | Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc | 5 ★ | 1,904 | Plumber | YES |
| #7 | Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc | 5 ★ | 1,904 | Plumber | YES |
| #8 | Wickstrom Plumbing Heating & Cooling | 4.9 ★ | 1,637 | Plumber | YES |
| #9 | Meridian Plumbing, Heating and Air | 4.9 ★ | 1,537 | Plumber | YES |
| #10 | Plumbing Solutions of Idaho | 4.9 ★ | 1,448 | Plumber | YES |
| #11 | Magic Electric, Plumbing, Heating + Air | 4.9 ★ | 1,403 | Plumber | YES |
| #12 | Master Plumbing | 4.9 ★ | 1,380 | Plumber | YES |
SRC: Google Maps listings, DataForSEO, Boise metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.
SRC: DataForSEO, Boise metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.
People Also Ask questions collected verbatim from Boise home services results — the literal wording Google is already surfacing.
How much an hour should a plumber charge?
How to tell if a plumber is ripping you off?
Who are some reputable plumbing contractors in Idaho, ID?
What are the three types of plumbers?
What is the average cost of repairing a garage door?
What is the most common garage door repair?
Is it cheaper to repair or replace a garage door?
What is the most common problem with garage doors?
SRC: Google People Also Ask, DataForSEO, Boise metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
HOME SERVICES IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.
Boise, Idaho · Home Services · 175 keywords · collected Sep 8, 2026