175 tracked keywords, 27,960 searches a month, $691K in equivalent ad value — live market data for the Boise metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Top 50 of 175 by search volume. Volume is metro-scoped; CPC is what advertisers pay per click today — up to $342.93 for “heating and air conditioning boise idaho”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| plumber near me | 1,900 | $51.85 | 19 | transactional |
| locksmith near me | 1,900 | $20.97 | 20 | transactional |
| boise garage door repair | 1,300 | $46.58 | 6 | commercial |
| far west landscape boise | 1,300 | $1.89 | — | branded |
| garage door repair near me | 1,300 | $32.82 | 9 | transactional |
| boise plumber | 1,000 | $39.09 | 23 | commercial |
| boise locksmith | 1,000 | $15.89 | 14 | commercial |
| electrician near me | 1,000 | $29.84 | 31 | transactional |
| roofing companies boise | 720 | $20.86 | 26 | commercial |
| rooftop bars boise | 720 | $0.46 | 13 | commercial |
| pest control near me | 720 | $24.48 | 40 | transactional |
| landscaping near me | 720 | $12.54 | 19 | transactional |
| boise landscaping | 590 | $6.05 | 31 | commercial |
| appliance repair boise idaho | 590 | $7.58 | 17 | commercial |
| boise painter | 590 | $10.15 | 4 | commercial |
| ac repair near me | 590 | $56.42 | 10 | transactional |
| boise electrician | 480 | $24.22 | 0 | commercial |
| boise hvac | 480 | $41.73 | 33 | commercial |
| boise handyman | 480 | $9.31 | 0 | commercial |
| bath remodel boise | 480 | $23.00 | — | informational |
| kitchen remodel boise | 480 | $11.29 | — | informational |
| appliance repair near me | 480 | $11.19 | 33 | transactional |
| rooftop dining boise | 390 | $0.58 | — | branded |
| handyman near me | 390 | $14.11 | 11 | transactional |
| roof repair boise | 320 | $33.24 | 30 | commercial |
| boise contractor | 320 | $4.21 | 34 | commercial |
| boise fence company | 320 | $13.41 | — | informational |
| boise roofing | 260 | $37.81 | 7 | commercial |
| boise pest control | 260 | $26.29 | 11 | commercial |
| tree removal boise | 260 | $15.97 | 3 | commercial |
| emergency plumber near me | 260 | $79.10 | 0 | transactional |
| house cleaning near me | 260 | $10.65 | 15 | transactional |
| heating and cooling boise | 210 | $44.36 | — | informational |
| lawn care in boise | 210 | $16.72 | 17 | commercial |
| roofing contractor near me | 210 | $7.04 | 31 | transactional |
| diamond heating and cooling boise | 170 | $17.61 | — | informational |
| metal roofing boise id | 170 | $15.02 | 0 | commercial |
| roof replacement boise | 170 | $8.29 | — | informational |
| hvac repair near me | 170 | $87.93 | 39 | transactional |
| boise valley heating & air | 140 | $17.93 | — | informational |
| boise landscape design | 140 | $3.67 | — | informational |
| boise landscaping companies | 140 | $4.03 | 21 | commercial |
| remodeling contractors boise | 140 | $16.06 | 9 | commercial |
| roofing boise | 140 | $11.80 | 9 | commercial |
| boise lawn care | 110 | $26.44 | 16 | commercial |
| ac repair boise | 110 | $15.14 | 3 | commercial |
| hvac service boise | 110 | $101.04 | 33 | commercial |
| vertex pest control boise | 110 | $28.46 | 13 | commercial |
| western heating and air boise | 110 | $24.74 | — | informational |
| handyman services boise | 110 | $4.80 | 2 | commercial |
Live Google results for the highest-value home services searches in Boise.
196 home services businesses tracked in the Boise metro — 31 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Right Now Heating and Air Conditioning | 4.8 | 8,864 | ✓ |
| Diamond Heating, Cooling, Plumbing & Electric | 4.9 | 5,973 | ✓ |
| Perfect Plumbing Heating & Air | 4.8 | 5,611 | ✓ |
| Western Heating and Air Conditioning | 4.9 | 4,086 | ✓ |
| A1 Garage Door Service | 4.8 | 2,983 | ✓ |
| Express Plumbing Heating & Air | 4.8 | 1,928 | ✓ |
| Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc | 5 | 1,839 | ✓ |
| Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc | 5 | 1,839 | ✓ |
| Superior Water & Air | 4.9 | 1,829 | ✓ |
| Wickstrom Plumbing Heating & Cooling | 4.9 | 1,608 | ✓ |
The home services names Boise already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →