32 tracked keywords, 18,690 searches a month, $559K in equivalent ad value — live market data for the Boise metro.
12-month demand index across this vertical's keywords. 100 = the peak month.
Volume is metro-scoped; CPC is what advertisers pay per click today — up to $101.04 for “hvac service boise”.
| KEYWORD | SEARCHES/MO | CPC | DIFF | INTENT |
|---|---|---|---|---|
| plumber near me | 1,900 | $51.85 | 19 | transactional |
| locksmith near me | 1,900 | $20.97 | 24 | transactional |
| pest control boise | 1,300 | $21.26 | 9 | commercial |
| garage door repair boise | 1,300 | $46.58 | 16 | commercial |
| garage door repair near me | 1,300 | $32.82 | 16 | transactional |
| plumber boise | 1,000 | $39.09 | 22 | commercial |
| electrician near me | 1,000 | $29.84 | 17 | transactional |
| house cleaning boise | 880 | $15.15 | 9 | commercial |
| roofing companies boise | 720 | $20.86 | 3 | commercial |
| pest control near me | 720 | $24.48 | 66 | transactional |
| landscaping near me | 720 | $12.54 | 27 | transactional |
| landscaping boise | 590 | $6.05 | 31 | commercial |
| ac repair near me | 590 | $56.42 | 12 | transactional |
| hvac boise | 480 | $41.73 | 31 | commercial |
| electrician boise | 480 | $24.22 | 5 | commercial |
| appliance repair near me | 480 | $11.19 | 34 | transactional |
| rooftop dining boise | 390 | $0.58 | 1 | branded |
| handyman near me | 390 | $14.11 | 14 | transactional |
| roof repair boise | 320 | $33.24 | 30 | commercial |
| emergency plumber near me | 260 | $79.10 | 5 | transactional |
| house cleaning near me | 260 | $10.65 | 56 | transactional |
| heating and cooling boise | 210 | $44.36 | 27 | informational |
| roofing contractor near me | 210 | $7.04 | 53 | transactional |
| diamond heating and cooling boise | 170 | $17.61 | 2 | informational |
| metal roofing boise id | 170 | $15.02 | 0 | commercial |
| roof replacement boise | 170 | $8.29 | 15 | informational |
| hvac repair near me | 170 | $87.93 | 64 | transactional |
| roofing boise | 140 | $11.80 | 9 | commercial |
| boise valley heating & air | 140 | $17.93 | — | informational |
| ac repair boise | 110 | $15.14 | 4 | commercial |
| hvac service boise | 110 | $101.04 | 24 | commercial |
| western heating and air boise | 110 | $24.74 | 18 | informational |
Live Google results for the highest-value home services searches in Boise.
197 home services businesses tracked in the Boise metro — 29 of them have no website at all.
| BUSINESS | RATING | REVIEWS | WEBSITE |
|---|---|---|---|
| Right Now Heating and Air Conditioning | 4.8 | 8,833 | ✓ |
| Diamond Heating, Cooling, Plumbing & Electric | 4.9 | 5,953 | ✓ |
| Perfect Plumbing Heating & Air | 4.8 | 5,597 | ✓ |
| Western Heating and Air Conditioning | 4.9 | 4,074 | ✓ |
| A1 Garage Door Service | 4.8 | 2,953 | ✓ |
| Express Plumbing Heating & Air | 4.8 | 1,926 | ✓ |
| Superior Water & Air | 4.9 | 1,829 | ✓ |
| Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc | 5 | 1,794 | ✓ |
| Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc | 5 | 1,794 | ✓ |
| Wickstrom Plumbing Heating & Cooling | 4.9 | 1,573 | ✓ |
The home services names Boise already knows — branded demand is the moat everyone else ranks against.
This demand is winnable. See how we do it for the vertical:
Contractor SEO →Roofing SEO →HVAC SEO →Plumber SEO →