THE SEARCH LEDGER · BOISE, IDAHO · LEGAL
Every month Boise types 4,240 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.
Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV.
SRC: Google Trends relative interest for the Legal category in Boise — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.
The 20 highest-volume of 34 tracked keywords, priced at what advertisers actually bid. The dearest click here is “boise car accident lawyer” at $273.77.
| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
|---|---|---|---|---|---|
| 1 | personal injury lawyer near me | 480 | $179.93 | 59 | transactional |
| 2 | lawyers in boise idaho | 390 | $23.04 | 20 | commercial |
| 3 | dui lawyer boise idaho | 320 | $50.58 | 20 | commercial |
| 4 | boise lawyers family law | 320 | $20.51 | 3 | commercial |
| 5 | boise injury lawyer | 260 | $56.43 | 27 | commercial |
| 6 | dui lawyer boise | 260 | $50.17 | 13 | commercial |
| 7 | employment lawyers boise | 260 | $19.02 | 0 | commercial |
| 8 | real estate lawyer boise | 260 | $14.09 | 17 | commercial |
| 9 | boise estate planning lawyer | 260 | $2.99 | commercial | |
| 10 | immigration lawyer boise | 210 | $6.87 | 0 | commercial |
| 11 | law firms boise | 140 | $7.31 | 39 | commercial |
| 12 | boise medical malpractice lawyer | 140 | $13.84 | 16 | commercial |
| 13 | estate lawyer boise | 110 | $36.28 | 9 | commercial |
| 14 | business lawyer boise | 110 | $14.63 | 3 | commercial |
| 15 | boise probate lawyer | 90 | $10.35 | commercial | |
| 16 | disability attorney boise | 90 | $14.73 | commercial | |
| 17 | lawyer near me | 90 | $29.89 | 77 | transactional |
| 18 | custody lawyers boise | 70 | $16.88 | 8 | commercial |
| 19 | boise car accident lawyer | 50 | $273.77 | 12 | commercial |
| 20 | boise tax lawyer | 50 | $23.27 | commercial |
SRC: DataForSEO, Boise metro, Aug 30, 2026. Volume and CPC are Google Ads twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.
Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the map pack, and who holds page one.
SRC: DataForSEO, Boise metro, Aug 30, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.
The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.
| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
|---|---|---|---|---|---|
| #1 | Litster Frost Injury Lawyers | 4.9 ★ | 1,120 | Personal injury attorney | YES |
| #2 | Craig Swapp & Associates | 4.9 ★ | 1,058 | Personal injury attorney | YES |
| #3 | Craig Swapp & Associates | 5 ★ | 671 | Personal injury attorney | YES |
| #4 | Attorneys of Idaho | 5 ★ | 537 | Personal injury attorney | YES |
| #5 | The Advocates | 4.9 ★ | 309 | Personal injury attorney | YES |
| #6 | Siegfried & Jensen | 5 ★ | 282 | Personal injury attorney | YES |
| #7 | Morgan & Morgan | 4.7 ★ | 271 | Personal injury attorney | YES |
| #8 | Idaho Advocates Meridian | 5 ★ | 235 | Personal injury attorney | YES |
| #9 | Feller & Wendt Personal Injury Attorneys | 4.8 ★ | 207 | Personal injury attorney | YES |
| #10 | Fielding Law Group | 4.9 ★ | 180 | Personal injury attorney | YES |
| #11 | Parke Gordon Law | 4.8 ★ | 166 | Personal injury attorney | YES |
| #12 | Gravis Law, PLLC | 4 ★ | 131 | Law firm | YES |
SRC: Google Maps listings, DataForSEO, Boise metro, Aug 30, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.
People Also Ask questions collected verbatim from Boise legal results — the literal wording Google is already surfacing.
Is it worth suing for personal injury?
How hard is it to win a personal injury lawsuit?
What not to say to a personal injury lawyer?
How much do most personal injury lawyers charge?
Who are the best personal injury lawyers in Boise, Idaho?
What is the average fee for a personal injury lawyer?
Who are some good personal injury attorneys in Idaho?
Can you recommend a personal injury attorney in Idaho Falls?
SRC: Google People Also Ask, DataForSEO, Boise metro, Aug 30, 2026. Questions are reproduced as collected; we do not answer them here.
Everything above is the market. If you want to be in it, start with where you stand today.
Every other vertical we track in this metro, with its monthly search demand.
LEGAL IN OTHER METROS
HOW THIS PAGE IS MADE
Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Aug 30, 2026. Sections with no data are omitted rather than filled.
Boise, Idaho · Legal · 34 keywords · collected Aug 30, 2026
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